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Internet Marketing Optimization Archives - Page 3 of 133 - Bruce Clay, Inc. Blog

February 11, 2015

SMX West Speaker Series: A Taste of Marty Weintraub’s Contagious Inspiration

Marty Weintraub aimClear

If you keep tabs on the Internet marketing industry’s thought leaders, you’ve heard of aimClear president Marty Weintraub. Weintraub has written two books, publishes a widely successful blog and was named the 2013 Search Personality of the Year. He’s speaking at Search Marketing Expo (SMX) next month in “Keywords are Dead — Long Live Concepts, Entities and Audiences!” on March 3.

In this exclusive interview, Weintraub candidly discusses:

  • The death of keywords and the new means of targeting
  • The biggest marketing mistake that can be avoided in 2015
  • The origins of his company and its effect on his company’s culture
  • Advice for starting a blog and being perceived as a thought leader



February 9, 2015

SMX West Speaker Series: Driving Human Behavior with HubSpot’s Luke Summerfield

luke summerfield

Luke Summerfield is on a mission to help others achieve their peak level of performance. It’s what he does every day at HubSpot as the partner services manager.

“I’m inspired to help others unlock what they are fully capable of and see the impact that makes on their mindset and life,” Summerfield explained.

For brands and businesses, unlocking potential in the digital realm means healthy conversion rates, which is one of Summerfield’s specialties. He will take the SMX West stage next month to share his strategy and insights in “Conversion Rate Rock Stars.”

In a preview of what’s to come in his March 2 session, he joins us on the blog today for an exclusive interview. Read the interview and find out what Summerfield has to say about:

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