Internet Marketing Optimization Archives - Page 3 of 131 - Bruce Clay, Inc. BlogSeptember 4, 2014
You knew this day would come. It was bound to happen one way or another. This is how it went down.
President of our long-time SEO client BenefitsCafe.com, Bruce Jugan, a board member of the ALS Association Golden West Chapter, nominated Bruce Clay and the “whole team” to partake in the ALS Ice Bucket Challenge. We’re believers in the power of social media memes to accelerate awareness. Challenge accepted! Video and pics after the jump!
Watch Bruce Clay and the BCI crew do the #icebucketchallenge!
August 21, 2014
Do you have an action plan now that Google says HTTPS is a ranking signal?
Are you eager for the next Penguin Update?
Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach?
As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been:
- A mini Panda update
- Confirmed progress on a coming Penguin update
- And a new ranking signal, SSL encryption
In this Hangout you’ll hear what we’re doing and recommending for our clients in light of the recent Google updates. Our SEO manager, Mindy Weinstein, and our senior lead SEO analyst, Rob Ramirez, video chat about those three big changes to Google’s organic ranking algorithm and touch on takeaways from our reading of the 160-page Google Quality Rating Guidelines version 5. Listen to our conversation and read the highlights below in Hangout on Recent Google Updates: Panda, Penguin and HTTPS.
July 15, 2014
With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy.
The way a site handles traffic from mobile devices can directly effect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone users from the page they click on in the SERP to that site’s home page. From Google’s perspective, this disclaimer improves its mobile experience; meanwhile webmasters should be concerned if their mobile websites are ill-equipped to handle the growing number of mobile queries. The pressure is on for websites to provide a user-friendly mobile experience as the number of mobile queries surpassed desktop queries this year.
Read more of 8 Common Mobile Website Pitfalls to Avoid for SEO.
July 11, 2014
A few changes to the Bing Ads user interface are rolling out and we got a walk through of them earlier this week. If you’re managing paid search campaigns on the Yahoo Bing network, expect to see these tweaks to your UI in the coming weeks.
- Exclude 0-Click Terms in Search Terms Report
- Bid Estimation Workflow Enhancements
- New Delivery Statuses
July 1, 2014
Shopping for the right PPC management agency can be just as tough as managing PPC campaigns themselves. In an industry that is becoming increasingly flooded by PPC “agencies,” how do you find the right one for you? I’m the SEM manager at Bruce Clay, Inc., and over the years I’ve worked with dozens of companies, many with horror stories of prior experiences with sub-par PPC agencies. They’ve shared tales of wasted spend due to poor quality keywords, poor campaign setup, failure to track to conversions and more — choosing an unqualified PPC agency is a costly mistake.
The awesome thing is you can save a lot of time, headache and money by thoroughly vetting PPC agencies. Read on to discover the questions you should be asking in order to find the right PPC agency. Read more of 15 Questions to Ask When Hiring a PPC Agency.
June 30, 2014
Last week, Bruce Clay, Inc. hosted #SEOchat on Twitter and the topic of discussion was SEO Education. Seasoned Internet marketers candidly revealed how they went about learning SEO, sharing tales of internships, books, training courses, conferences and more.
Having begun in the mid-’90s, SEO is still a relatively new industry — the education paths Internet marketers have taken is widely varied. Read on to discover how several SEO managers, senior SEOs and content marketers learned SEO. Read more of Internet Marketers Reflect on Their Experiences Learning SEO.
June 25, 2014
In recent years, search engines have devalued links coming from press releases — and while Internet marketers were less than thrilled over the loss of direct SEO benefits, press releases still matter — a lot. Press releases have strong branding value, especially if a journalist turns your press release into an article that will reach the masses and live online.
Engaging press releases benefit all parties involved — journalists and editors get clued in on story leads, and brands and businesses are able to get highly valuable media coverage. How valuable is media coverage? According to Starch Research, news articles have “three times more credibility and six times more readership than paid advertising.” For more than a century, press releases have served as a direct line to media professionals and the starting point of many articles.
June 23, 2014
Ever wondered what it’s like to work with Bruce Clay, Inc.? We offer Internet marketing services including SEO, PPC, content marketing, web design, and social media marketing. Chances are you’ve read our blog, seen Bruce Clay at conferences or attended one of the SEOToolSet Training sessions … and now you’re thinking of hiring BCI.
Contracting an SEO firm is a major commitment — and even with an award-winning Internet marketing firm that’s been around since 1996, hearing what actual clients say about their experience with BCI is invaluable.
SourcingLine, an independent research firm based in Washington, D.C., recently interviewed four BCI clients as it prepared to release a series of reports ranking digital marketing agencies in major cities (SourcingLine currently ranks BCI as the No. 1 digital marketing agency in Los Angeles and the country).
Read what the following clients had to say in completely independent interviews regarding their experience working with BCI:
- The Golf Warehouse
- Soundproof Cow
- Sylvan Learning
Read more of Discover What REAL Clients Have to Say About Bruce Clay, Inc.
June 12, 2014
It’s the last session of the conference – this marathon is almost over for my tired fingers. They’ve saved one of the best for last – it’s time for Ask the SEOs. Lining up the speaker table are SEO powerhouses Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds, and Ellen White fielding questions from Search Engine Land Editor Danny Sullivan.
The session starts off with White sharing her story of a recent win and continues on with discussions revolving around internal linking, PR sculpting, getting out of a Penguin penality, SEO tests, responsive design, Panda 4.0 and much more.
Read more of SMX Liveblog: Ask the SEOs
In this SMX session, Chris Bennett, David Roth and Purna Virji will talk about how to how to get the most out of your content strategy. This particular topic is something I’ve recently been working on with my own clients so I can’t wait to hear what tips these speakers will offer.
Chris starts us off with. Chris wants to talk about getting mileage out of your content so you can stop working so hard. Stop spreading yourself too thin and stop wearing too many hats. Stop with the checklist marketing mentality.
You can stop this madness by repurposing your content in different areas for different uses. Take a piece of content (video, infographic, image etc.) and “get your MacGyver on!”