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February 18, 2015

#SMX Series: The Lowdown on Link Building with Debra Mastaler

Debra Mastaler

All month long, we’ve interviewed select Search Marketing Expo (SMX) West speakers. Each exclusive interview offers a sneak peak of what’s to come when these SEO powerhouses take the SMX stage next month. Today, we welcome president of Alliance-Link Debra Mastaler. She’ll be sharing her insights on link building with the SMX audience in “Link Building Fundamentals.”

“I came into the SEO industry in late 1999 by way of owning a directory called TheOrganicWayMarket.com. Within six months of launching it, I dominated almost every organic term being used in the directory. I was practicing SEO, but didn’t know it at the time,” Mastaler explained. “Once I figured it out, I closed the directory and concentrated on link building full time. It’s been fun and I’ve never looked back.”

Read on to discover Mastaler’s thoughts on the search, social, link building and more.




February 12, 2015

SMX West 2015: The Conference, The Liveblog Schedule and More!

smx west 2015 bruce clay kristi kellogg virginia nussey mindy weinstein 1

Search Marketing Expo (SMX), one of the search marketing industry’s biggest events, comes to San Jose next month March 3-5. As always, the Bruce Clay, Inc. team will be there. Read on to find out where you can find Bruce Clay and the rest of the team throughout the conference! If you have yet to register, make sure to use our exclusive discount code to save 10 percent: BRUCECLAYSMXW15.

Read on to find out where the Bruce Clay team will be all conference long, including Virginia Nussey and Kristi Kellogg’s liveblog schedule.




February 11, 2015

SMX West Speaker Series: A Taste of Marty Weintraub’s Contagious Inspiration

Marty Weintraub aimClear

If you keep tabs on the Internet marketing industry’s thought leaders, you’ve heard of aimClear president Marty Weintraub. Weintraub has written two books, publishes a widely successful blog and was named the 2013 Search Personality of the Year. He’s speaking at Search Marketing Expo (SMX) next month in “Keywords are Dead — Long Live Concepts, Entities and Audiences!” on March 3.

In this exclusive interview, Weintraub candidly discusses:

  • The death of keywords and the new means of targeting
  • The biggest marketing mistake that can be avoided in 2015
  • The origins of his company and its effect on his company’s culture
  • Advice for starting a blog and being perceived as a thought leader



February 9, 2015

SMX West Speaker Series: Driving Human Behavior with HubSpot’s Luke Summerfield

luke summerfield

Luke Summerfield is on a mission to help others achieve their peak level of performance. It’s what he does every day at HubSpot as the partner services manager.

“I’m inspired to help others unlock what they are fully capable of and see the impact that makes on their mindset and life,” Summerfield explained.

For brands and businesses, unlocking potential in the digital realm means healthy conversion rates, which is one of Summerfield’s specialties. He will take the SMX West stage next month to share his strategy and insights in “Conversion Rate Rock Stars.”

In a preview of what’s to come in his March 2 session, he joins us on the blog today for an exclusive interview. Read the interview and find out what Summerfield has to say about:

  • Performance coaching
  • Driving human behavior
  • Having a growth mindset
  • Brands that are winning marketing
  • And more!



  • February 2, 2015

    SMX West Speaker Series: Mindy Weinstein Talks Keyword Research — and the Critical Missing Step

    Mindy Weinstein 2

    The Search Marketing Expo (SMX) West Speaker Series continues with Mindy Weinstein — Bruce Clay, Inc.’s own director of training. Alongside Bruce Clay, Weinstein leads the acclaimed SEOToolSet® Training and speaks on the latest digital marketing trends at major industry conferences, including SMX, Pubcon and others.

    Audiences are in for a treat when she takes the SMX West stage on March 2 for “Keyword Research for Better Content & Audience Engagement.” Her presentation, entitled “Becoming a Mind Reader First,” will focus on the steps digital marketers should take — before wielding their favorite keyword research tools. Weinstein will discuss how to use customer and prospect data to begin a keyword list.

    Jump into Weinstein’s interview and discover her thoughts on what’s missing from keyword research, plus the most common SEO questions she encounters, her top tips for creating content, insight into SEO tools, her thoughts on social media and more. .




    January 16, 2015

    21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference

    Virtual Internet Marketing Conference

    You may have some SEO goals in your 2015 queue, whether it’s getting your site’s mobile experience tight and right or finding the time to bring a local presence to life on Google My Business. If you’re a driven, self-led learner and are hungry for some SEO insights to power up your 2015 digital marketing agenda, we’ve got a buffet for you.

    Last year, BCI bloggers covered 69 keynotes, sessions and mini-sessions from digital marketing conferences SMX West and SMX East, Pubcon New Orleans and Pubcon Las Vegas. Attending a conference can be pricey but the takeaways gleaned can be priceless as far as improving your ability to do your job better. Consider this post the shortcut track of the best sessions and speakers from these events. It’s your CliffsNotes of the best of Search Conferences 2014.

    Jump into the Virtual Internet Marketing Conference of 2014.




    January 9, 2015

    Drive Social, Spike Traffic: Social Media’s Effect on SEO

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    Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.




    December 23, 2014

    Happy Holidays from Bruce Clay, Inc.

    collage

    All year long we’re all about SEO, SEO, SEO — but this week it’s more like “Ho! Ho! Ho!” as we celebrate the season! First and foremost, we want to wish a safe and happy holiday to all our readers, clients and friends in the industry. What a great year it’s been! As is tradition, our team spent the final week of 2014 battling it out on the race track at MB2 Raceway, Secret Santa-ing and, of course, eating. The office itself is a winter wonderland. Read on to find out what we’ve been up to this week!




    October 31, 2014

    Happy Halloween! Bruce Clay, Inc. Is in the Spirit!

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    Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including:

    • Jaws
    • a leprechaun
    • the Queen of Hearts
    • Minnie Mouse
    • Vanna White
    • an Ebola doctor
    • the Cheshire Cat
    • Queen Bee
    • Dwight Shrute from “The Office”
    • Tom Cruise from “Risky Business”
    • and many more!

    See all the costumes and more in Happy Halloween! Bruce Clay, Inc. Is In the Spirit!.




    October 29, 2014

    The All-In-One Mobile SEO & Design Checklist

    mobile seo

    On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites.

    And if Google calls it a “critical part of website management,” it’s safe to say it really matters.

    Consider this checklist a mobile SEO “good to great” resource.

    Read more of The All-In-One Mobile SEO & Design Checklist.




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