Linking Strategy : Bruce Clay Blog
March 21, 2011SEO Tools for Microsoft IIS Servers
One of the most frustrating things that I have come across is a CMS (Content Management System) that has poor support for SEO. Basic tools such as generating a sitemap, searching for broken links or checking markup are often unavailable. This blog will focus on SEO tools available for websites built on Microsoft IIS [...]
February 28, 2011
Search quality on the rise
The biggest or close to the biggest change to the algorithm has just been rolled out affecting nearly 12% of Google queries. Don’t panic. Well don’t panic yet, these changes are currently live in the US and no date has been set for these changes to be rolled out globally. Panic if you rely on [...]
February 14, 2011
Buying Links and Search
SEO or search engine optimisation is increasingly becoming incorporated into online marketing strategies as an efficient and effective way of driving relevant traffic to a website. A part of ranking well in search engines is the number of back links and anchor text from other websites. According to Jeremy Bolt a Director of Bruce Clay [...]
February 10, 2011
Directory Link Building
Directory link building is a common SEO strategy employed in a link building program and can be a fast way to gain new links. It’s a tactic that definitely works and is worth investing as a first foot forward in building links. The advantages of submitting to directories are increased exposure and can deliver a [...]
August 18, 2010
10 Essential Tips on Writing for the Web
Gone are the days of just writing compelling content and publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics. If your business relies on online leads, sales and contacts, it [...]
August 11, 2010
Link Building Strategy
Building good quality and relevant back-links is hard. One of the best ways to build quality back links to your website is to get involved in the community. The community here means various social media sites where people share ideas, contents and views. According to Szymanski, “Buying PageRank-passing links or randomly exchanging links are the [...]
December 3, 2009
Comment Spam
Being an avid link builder myself, I get frustrated by the hundreds of spam emails from people offering “Great Link Building Services” and finding out their methods include “commenting on dofollow” blogs. Not that I read any of these emails, as 99% of them use the same software and 100% of the time they end [...]
November 12, 2009
Promotional Links or Spam?
To have a successful site, in terms of search engine optimisation, a site needs to rank in search engines for key products or services. As every man and his dog know, high quality links are needed from related sites and the best types of links are those anchor text links that contains your most important [...]
October 12, 2009
The value of StumbleUpon
Essentially the Bruce Clay Australia blog was started on the 1st of April (I do love the irony of starting a blog on April fool’s day). Since then I have not only been the main contributor of the blog but have also been tasked with content syndication goals for the blog to increase the profile [...]
April 2, 2009
Steak Digital, Katie Hodgkinson on Link Building Fundamentals, SMX Sydney
Katie occupies the role of Digital Search Manager at Steak Digital. Steak specialises in online brand building for some of the best known brands in Australia. The chosen topic for today’s discussion is Link Building Fundamentals, where she will outline the plan for getting a link building campaign up and running. Katie starts out by [...]
