August 28, 2009
Friday Recap: Search on Fire Edition

Just when I thought it was time to start saying our farewells, summer’s extending its stay for one last smoldering fling. Yes, half of Southern California is ablaze. Google, always up to join the party, 1) set itself on fire, and 2) is helping to track the situations through Google Maps. It’s nothing new, but it is a pretty cool … Read more
August 21, 2009
July 29, 2009
Yahoo! Microsoft Partnership: In Search of a Strong Suit – SEM Synergy Extras

Yahoo! and Microsoft announced their long-awaited search partnership today, and the search engine marketing community is all abuzz.
Today on Bruce Clay, Inc.’s weekly podcast, SEM Synergy, Yahoo!’s Search Submit program was the subject of the show. Of course, in light of the Binghoo development, strategies aimed at search engine optimization for Yahoo! search may be reevaluated.
Editor’s note: Amy’s … Read more
July 17, 2009
June 24, 2009
Microsoft the Underdog

If I asked you 10 years ago “Who is the bully, the giant, the dominant force of the tech world?” what would you have said?
You would have said Microsoft without missing a beat.
If I were to ask you that same question today what would your answer be? Google, anyone?
Certainly Microsoft’s no wimp, but over the last decade, Bill Gates’s … Read more
June 17, 2009
Bing-o! – SEM Synergy Extras

This week’s episode of SEM Synergy focuses on Microsoft’s new search engine, Bing. Bing director Stefan Weitz was today’s guest. He shared some great insider info on how Bing intends to draw more users and how Bing’s a boon to search marketers. It was great to have a real, live Bing rep on the show and I hope you’ll check … Read more
March 4, 2009
Microsoft’s Identity Crisis: The Tech Giant’s Human Struggle

Screen shot of Kumo via the Live Search blog
It seems that Live Search is in the grips of another identity crisis. Microsoft is internally testing another search product under the code name Kumo. As Danny Sullivan points out, the possibility of a rebranding effort for Microsoft’s search platform was reported last November. But as we all know, Live Search’s efforts … Read more
November 13, 2008
PubCon Keynote: Satya Nadella
Last day! I’m so excited, it’s actually kind of pathetic. All I want to do is go home and watch all the TiVo that’s been piling up. But before I can do that, we have six sessions to get through so let’s not dilly dally.
Today’s keynote is by Satya Nadella, Senior Vice President, Search, MSN Portal & … Read more
October 2, 2008
Will Microsoft SearchPerks Pique Searcher Interest?
A few months ago Lisa predicted that the Live Search cashback program was destined to fail. Well, now Microsoft’s started its newest rewards program, Live Search SearchPerks.
It’s not the first attempt by a search engine to woo users and build trust by appealing to the purse strings. Over at Search Engine Land, Danny Sullivan rounded up a great … Read more
August 28, 2008
SEO Headlines
What Are You Withholding From Your SEO
Aaron Wall had a super awesome article over on Search Engine Land today that asked Are You Giving Your SEO Enough Information To Succeed? Basically, Aaron details the pitfalls that occur when you just tell your SEO that your site is sick and don’t offer up any other information that would help with … Read more
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