Internet Marketing
February 8, 2010
Hokey Pokey Marketing Meets the Super Bowl
Remember the old game from your days on the playground, the Hokey Pokey?
All the kids would gather in a circle and then start wiggling their extremities while singing a catchy little ditty that went something like this:
You put your right foot in,
You put your right foot out,
You put your right foot in
And you shake it all about.
You do the Hokey Pokey
And you turn yourself around.
That’s what it’s all about!
It seems like companies are stuck in a game of Hokey Pokey when it comes to forming a marketing strategy. They go all in for digital media. A change of course and now it’s all about online media.
Read more of Hokey Pokey Marketing Meets the Super Bowl.
January 26, 2010
A Scary Fairytale: Newsday’s Pay Wall Affair
To the tune of the Fresh Prince theme song:
Now this is a story all about how
Newsday’s life got flipped, turned upside down.
And I’d like to take a minute, just sit right there,
And I promise to stop singing Fresh Prince of Bel-Air.
…Although, the prince may fit right in here since this is a fairytale. And like every good fairytale, there’s a moral to this story.
Read more of A Scary Fairytale: Newsday’s Pay Wall Affair.
January 12, 2010
Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM
The tenth anniversary of the ill-fated Time Warner-AOL merger came and went this week. It was on January 10, 2000 that the old media stalwart and the new media darling came together in marriage. The union was a highly celebrated realization of the long-anticipated digital revolution.
We’ve since traveled 10 years down the road. The couple that once shouldered the hopes of the digital soothsayers has divorced. Though, by the time the final nail was driven into the coffin, the fortunes of the pair had spent the previous decade in a nose dive.
So what went wrong?
Read more of Electric Cars and Fallen Giants: Marketing Lessons from the Fates of Time Warner, AOL and GM.
November 19, 2009
Sticks & Stones May Break Your Bones But Ignoring the Online Convo May Crush You
Conferences are a hub of learning, growth and progress in the SEO industry. They’re part of the glue that connects members of the community, offering a cherished opportunity for forging relationships and friendship.
And no matter how many conferences they’ve been to, most attendees almost always walk away from a conference with new professional knowledge in their head or with new business connections stored in the BlackBerry.
But if there’s a lesson in human nature to be learned from time spent at a conference, it’s that when interacting with an audience there are two channels to pay attention to today. Forget the fact that you’re interacting face to face, because there’s also a conversation happening right behind your back.
In a blog post for the Chronicle of Higher Education, Marc Parry writes about tweckling, or heckling a speaker on Twitter. It was during a higher education conference last month that one episode of tweckling lit up Twitter like a Christmas tree, the episode becoming the poster child for the dangers of disgruntled audience. Scratch that. The audience didn’t even have cause to be disgruntled. They were just bored. Read more.
November 9, 2009
Rupert Murdoch: Media Mogul in Crisis or Cutting Edge?
Murdoch’s at it again. Chairman and CEO of the massive media conglomerate News Corp., Rupert Murdoch stated during an interview that he plans to block search engine giant Google from News Corp. sites.
From the interview with Sky News Australia:
Interviewer: [The search engines'] argument is that they’re directing traffic your way. That when someone goes to Google and punches in a … Read more
October 27, 2009
Digital Advertising: All Grown Up?
There’s a birthday in our midst! Digital advertising counts its 15th birthday today! And my, what a long way its come.
Fifteen years ago today, the first banner ads hit the Web. Granted they were tacky, awkward banner ads, often missing basic elements, like, I dunno, calls to action… but eureka, advertising had discovered the Internet!
Since then, digital advertising has evolved … Read more
September 23, 2009
Hyperlocal Heats Up – SEM Synergy Extras
It’s a busy time within the social communities of the Web. Developments and services that either allow user comments or provide businesses with tools to monitor such comments are cropping up at break-neck speeds.
For instance, just today:
Google launched Sidewiki, letting users share their two cents on any Web site.
Branding and marketing guru Seth Godin was called out for his … Read more
August 11, 2009
In the Now: Conversational & Real Time Marketing
The next session is part of the ClickZ/Google/YouTube sponsored Social Media & Video Strategies Forum. Lee Odden is moderating and our stellar speaker line up includes:
Martin Green, COO, Meebo
Richard Jalichandra, President & Chief Executive Officer, Technorati
Steve Grove, Head of News and Politics, YouTube
Ricardo Guerrero, Founder & Principal, Stwittergy
Lee says that this morning there was an article in MediaPost by Dave … Read more
August 4, 2009
Six Questions with The Atlanta Journal-Constitution’s Allison Fabella
Allison Fabella
As Search Engine Strategies San Jose draws closer, I’m pleased to welcome conference speakers to the Bruce Clay, Inc. blog. The “six questions” series is a fun tradition of interviewing panelists to get the early, inside scoop from the foremost experts in their field on some of the issues that will be explored during the conference.
First up is Allison … Read more
June 23, 2009
A Corporate Blogger’s Starter Guide
A few week’s back, Lisa Barone penned a post on Outspoken Media, seductively titled Why I Hate Bloggers. She makes a point most can relate to: there are more blogs that you don’t read than those you do read. It’s funny hearing the message come from a renowned blogger — an entertaining, educational, well-respected one, at that — but we … Read more
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