Paid Search/Online Ads Archives - Page 2 of 29 - Bruce Clay, Inc. BlogMarch 1, 2016
Cleo Hage, Paid Search Strategist, Wordstream, is going to talk about the future of email marketing. Yes, this is an SEM presentation.
Email is the OG of digital marketing.
Email is cluttered.
Email is growing.
Emails aren’t going anywhere.
You log into things, get updates and receive shipping notifications through email. Even a GOOD email campaign has a 20% open rate. And then a click-through rate of 5% on top of that. You’re left with FOMO — 80% of unopened email and 95% of lost leads.
The answer is Customer Match, the ability to upload lists of email into AdWords to create audiences for precision targeting!
Read about how to use Customer Match to target individual specific people in search ads, YouTube Ads and Gmail Ads in our liveblog coverage of this session from SMX West.
Beacons – every time there’s an article or talk on them, one word comes up: explosion. Forward-thinkers and early adopters are ready for this technology to explode and today’s SMX West 2016 panelists are no exception.
Senior Client Manager of Point It, Maddie Cary has a passion for PPC – and Beyoncé. She marries the two in her tactic-packed paid search session at SMX West 2016 titled “What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar.”
Read the SMX Liveblog now.
From the SMX West agenda: “A search marketer’s ultimate goal is to create a personalized ad for every searcher. While we aren’t quite there yet Ad customizers, DSAs, and Dynamic Remarketing can automatically personalize ads based on website content, user behavior, time of day and many other criteria. In this session, we will examine tactics and tools to create personalized ads at scale.”
Read our coverage of this session with moderator Brad Geddes and speakers Sahil Jain and John Lee.
February 19, 2016
In advance of Search Marketing Expo (SMX), speakers and PPC experts Christi Olson and Purna Virji (both from Bing) talk with Bruce Clay, Inc.’s Kristi Kellogg and David Szetela! These paid search leaders take a deep dive PPC hot topics. Watch the video!
February 11, 2016
This guest post by Sana Ansari, GM at our friends 3Q Accelerate, outlines five strategies that are considered key best practices for smart search and social campaigns. These integrations bring your digital marketing to the big leagues. Be sure you’re hitting all these bases with your paid search and social campaigns, or check with your ad team to make sure they are. (And yes, we offer SEM and paid social services, too!) Don’t miss these opportunities for engaging customers throughout the funnel and driving them back to your site. Take it away, Sana!
SEM and paid social are both performance channels with particular strengths and weaknesses; SEM captures intent where Facebook doesn’t, but Facebook can open awareness to a huge new audience that AdWords can’t reach. Used intelligently together, however, these two channels combine for a powerhouse marketing campaign.
December 17, 2015
Search engine marketing grew up a lot in 2015. Advertisers began looking beyond Google desktop PPC ads to mobile ads across Google, Yahoo and Bing, as well as new sponsored post opportunities on many major social networks. New ad formats targeted the mobile user specifically, and verticals for automotive, hotel, insurance and other industries sprang up, each with its own specific ad types. Remarketing ads (which display to people who previously clicked on an ad or visited a web property but did not convert) became more prevalent; for instance, remarketing in Bing ads became possible for Search and Shopping campaigns.
Our livebloggers captured news and lots of in-depth information from top paid search experts throughout the year. Here we present the four most popular of those to bring search marketers up-to-speed on 2015 developments in pay per click.
December 4, 2015
It’s that time of year — the time to reevaluate your PPC campaigns in order to improve and strengthen your strategies. In the last quarter of 2015 alone, Yahoo, Bing, Google, Facebook, and Twitter debuted new extensions, features, and targeting abilities that have the potential to spruce up your campaigns well past the New Year. Resolve to read up on the latest advancements to outperform your competitors in 2016.
Read up on your PPC New Year’s Resolutions.
October 7, 2015
Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.
Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …
Read the full liveblog.
October 1, 2015
Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout, the CMO at Weal Media in Los Angeles. Stout does not disappoint.
“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:
- 3 facts about modern visual advertising
- What are the visual indicators of trust
- How to achieve visual trust in your images
- Many recommended sites for free photos, design tools and more
Read the full liveblog!