Paid Search/Online Ads Archives - Page 5 of 26 - Bruce Clay, Inc. BlogFebruary 29, 2012
Ted starts and says that there was a good report on Predicting Bounce Rates in Sponsored Search Advertisements. The findings were:
- Quality Score is largely related to CTR.
- When CTR is unavailable, Google uses a proxy.
- Bounce rate is highly predictive of CTR.
- Variable that most correlates to bounce rate is relatedness of KW to creative.
The keyword [bicycle] is related in decreasing amount to:
- itself, [bicycle]
The AdWords tool is unreliable. Protect yourself against it – use other tools.
February 1, 2012
Late Monday, we announced the service “Local Paid Inclusion,” which we said gives local merchants higher rankings in the Places and local search results in Google, Yahoo! and Bing. We believed that the service offering was finalized between our backend partner and the aforementioned search engines. So far, we have determined that it is not […]
September 28, 2011
Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities […]
September 15, 2011
The last session of our liveblog coverage is on mobile advertising. First up is Dennis Glavin, @dennisglavin, of Microsoft Advertising. What’s going on in mobile search? Two kinds of usage: Consumer using a mobile device as a substitute for a PC: informational in nature. On-the-go queries: supplement desktop search volume, centered on local action and with greater […]
September 14, 2011
Sid Shah will start us off. Public service announcement: Sex ed is wrong. Babies are delivered by storks. Let’s prove this with data: The cross section analysis of population of stork and babies shows hat they follow. Is he mad? In the biz world, biz make the wrong conclusions based on inaccurate analysis all the […]
September 13, 2011
Google+ debuted with an invitation only “hello” just 10 weeks ago and today we gather as SMX East takes its first up close and personal look at the who, what, where and “WTF” we should expect from Google and the +1. What we know: Google is using +1 results to make search results more personalized […]
August 25, 2011
Today on SEM Synergy, I rounded up a PPC power line-up during my time at SES San Francisco. Interviews with paid search specialists Kevin Lee of Didit, Andrew Goodman of Page Zero Media and Jason O’Hare and Will Eisner of WordStream touch upon the increasingly complex state of online advertising today. The landscape navigated by a paid search marketer is undergoing dramatic shifts, as search engines Yahoo! and Bing partnered and with newer social media channels competing for resources and attention.
For small businesses engaged in or newly exploring online marketing, it’s a chore to get a working understanding of each channel, the ROI potential and the compound effect of channels interaction with one another.
Read more of Getting SMBs Online – Today on SEM Synergy.
August 17, 2011
Morning! Many of us here are just starting out. The Search Bash last night by Webmaster Radio caused a lot of slow movers today. Here, we’re in a Google session with a Google crew talking about its Ad Innovations platform for search, display, video, mobile and more.
Read more of SES San Francisco 2011: Google Ad Innovations.
July 26, 2011
As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results.
Effective Web marketing relies on cutting waste; business owners can no longer afford for their marketing to cast wide and survive on the scant percentages that are converted by a national ad campaign. The “Holy Grail” of marketing, therefore, targets the people most interested in buying your merchandise/booking your service at the moment of peak interest.
June 7, 2011
Have you had enough analytics yet? Of course you haven’t. There’s never enough analytics! Here’s some just for the PPC folks.
Read more from Advanced PPC Analytics