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Paid Search/Online Ads Archives - Page 5 of 26 - Bruce Clay, Inc. Blog

August 15, 2012

Dos and Don’ts in Executing a Retargeting/Remarketing Strategy

20120815-113200.jpg

This session has two great speakers lined up. Starting it off is David Monsees (@DaveIsDynamic), Google Product Management, doing a deep dive into the Google display network, tagging and targeting initiatives, some new in the last couple weeks.

Read more of Dos and Don’ts in Executing a Retargeting/Remarketing Strategy.




March 20, 2012

Protecting High-Value Branded Search Terms – SESNY

Links of London, a jewelry brand has stores in USA, Canada, Europe, Japan. Their iconic products are the Sweetie and the Friendship bracelet, and have given the most problems and the most success. Counterfeiters have tried to capitalize on the brand. A luxury goods study shows that counterfeit sellers divert 120 million annual visits from brands, equivalent to 47% of traffic to a brands’ core e-commerce sites. 1100+ sites contain a luxury brand name in the domain name (cybersquatting).

How does this relate to search?

Traffic lured to rogue sites via paid search campaigns:

  • increase cost of branded search terms
  • negative impact to overall e-commerce success
  • decrease in customer confidence for the brand

Read more of Protecting High-Value Branded Search Terms – SESNY




February 29, 2012

SMX West 2012: Beyond The Google AdWords Tool: Advanced Keyword Research Tactics

SMX West logo

Ted starts and says that there was a good report on Predicting Bounce Rates in Sponsored Search Advertisements. The findings were:

  1. Quality Score is largely related to CTR.
  2. When CTR is unavailable, Google uses a proxy.
  3. Bounce rate is highly predictive of CTR.
  4. Variable that most correlates to bounce rate is relatedness of KW to creative.

The keyword [bicycle] is related in decreasing amount to:

  • itself, [bicycle]
  • stems
  • synonyms

The AdWords tool is unreliable. Protect yourself against it – use other tools.

Read more of Beyond The Google AdWords Tool: Advanced Keyword Research Tactics.




February 1, 2012

Bruce Clay Inc.’s Statement on Local Paid Inclusion

bruce clay inc logo

Late Monday, we announced the service “Local Paid Inclusion,” which we said gives local merchants higher rankings in the Places and local search results in Google, Yahoo! and Bing. We believed that the service offering was finalized between our backend partner and the aforementioned search engines. So far, we have determined that it is not […]




September 28, 2011

It’s All a Big Game — Search and Social Hawaii

Search and Social Hawaii Conference Logo

Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities […]




September 15, 2011

SMX East 2011: Mobile Search Ads

Mobile Panel

The last session of our liveblog coverage is on mobile advertising. First up is Dennis Glavin, @dennisglavin, of Microsoft Advertising. What’s going on in mobile search? Two kinds of usage: Consumer using a mobile device as a substitute for a PC: informational in nature. On-the-go queries: supplement desktop search volume, centered on local action and with greater […]




September 14, 2011

SMX East 2011: Best Practices for Paid Search Testing

Stork Slide

Sid Shah will start us off. Public service announcement: Sex ed is wrong. Babies are delivered by storks. Let’s prove this with data: The cross section analysis of population of stork and babies shows hat they follow. Is he mad? In the biz world, biz make the wrong conclusions based on inaccurate analysis all the […]




September 13, 2011

SMX East 2011: What Every Paid Search Marketer Needs To Know About Google+

Google+

Google+ debuted with an invitation only “hello” just 10 weeks ago and today we gather as SMX East takes its first up close and personal look at the who, what, where and “WTF” we should expect from Google and the +1. What we know: Google is using +1 results to make search results more personalized […]




August 25, 2011

Getting SMBs Online – Today on SEM Synergy

businesses on the street

Today on SEM Synergy, I rounded up a PPC power line-up during my time at SES San Francisco. Interviews with paid search specialists Kevin Lee of Didit, Andrew Goodman of Page Zero Media and Jason O’Hare and Will Eisner of WordStream touch upon the increasingly complex state of online advertising today. The landscape navigated by a paid search marketer is undergoing dramatic shifts, as search engines Yahoo! and Bing partnered and with newer social media channels competing for resources and attention.

For small businesses engaged in or newly exploring online marketing, it’s a chore to get a working understanding of each channel, the ROI potential and the compound effect of channels interaction with one another.

Read more of Getting SMBs Online – Today on SEM Synergy.




August 17, 2011

SES San Francisco 2011: Google Ad Innovations

SES SF

Morning! Many of us here are just starting out. The Search Bash last night by Webmaster Radio caused a lot of slow movers today. Here, we’re in a Google session with a Google crew talking about its Ad Innovations platform for search, display, video, mobile and more.

Read more of SES San Francisco 2011: Google Ad Innovations.




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