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Paid Search/Online Ads Archives : Page 5 of 25 : Bruce Clay Blog

August 17, 2011

SES San Francisco 2011: Google Ad Innovations


Morning! Many of us here are just starting out. The Search Bash last night by Webmaster Radio caused a lot of slow movers today. Here, we’re in a Google session with a Google crew talking about its Ad Innovations platform for search, display, video, mobile and more.

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July 26, 2011

A Shortcut to the Grail: How Semantic Search Can Boost Internet Marketing for Small Businesses

grail of semantic search

As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results.

Effective Web marketing relies on cutting waste; business owners can no longer afford for their marketing to cast wide and survive on the scant percentages that are converted by a national ad campaign. The “Holy Grail” of marketing, therefore, targets the people most interested in buying your merchandise/booking your service at the moment of peak interest.

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June 7, 2011

Advanced PPC Analytics – SMX Advanced

PPC Analytics Panel

Have you had enough analytics yet? Of course you haven’t. There’s never enough analytics! Here’s some just for the PPC folks.

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May 23, 2011

Click Here: Effective PPC with Joe Kerschbaum of Clix Marketing

Joseph Kerschbaum

Co-author of “Pay-Per-Click Search Engine Marketing: An Hour a Day” and client services director for Clix Marketing, Joseph Kerschbaum joins us today as the final interview in our “Conference Mondays” series leading up to SMX Advanced in Seattle.

Today, Joe addresses some common pay per click issues like tips for refining keywords and ad copy, some of the channels outside of Google worth investing in, assessing performance against competitors, new networks worht exploring such as mobile, and the impact (or lack of) endorsement-type buttons on paid ads, such as the Facebook “Like” and Google +1.

Read more of Click Here: Effective PPC with Joe Kerschbaum of Clix Marketing.

April 25, 2011

What’s All This About Google’s Quality Score?

2007 Scoreboard Woodside Mills Baseball Park, Simpsonville, SC

Much has been written about Google’s “Quality Score” — how it’s calculated, how it works (or doesn’t work), which segments of your marketing efforts are affected by it, what are the myths, who’s happy and who’s not, what’s relevant, etc. Trying to sort through all the information can be a dizzying endeavor.

Quality score is increasingly important in Google AdWords. The Quality Score is used to assess the relevance of an ad to searchers based on ad click-through rate, engagement with the site and a measurement of the relevancy of the ad and landing page compared to the keyword associated to the search query.

So, if you’re managing your own pay-per-click (PPC) campaigns and want to improve on your ad position and Quality Score, you need to go straight to the source – Google itself, to view its current definition for Quality Score.

Read more of What’s All This About Google’s Quality Score?.

April 18, 2011

Why Online Ads Are Less Annoying and More Profitable than Other Ads


We live in a consumerist world. Everywhere we look, someone is trying to sell us something.The world tells me I need at least 100 new things on a daily basis. Lucky for most of us, we’ve learned how to tune out the noise, which is why targeted online advertising is a savior for many businesses.

Mostly, I just ignore ads. But, on occasion, I might like to know that there is a deal happening at the local spa versus a discount on power tools at the hardware store. This is the reason advertising on the Web using tactics like pay per click is a hundred times better than other types of advertising, and why companies should invest in it to replace some of their stale old ad campaigns.

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December 2, 2010

PPC for the Holidays: What You Should Know

3-D Perler Bead Present

With the holiday season well upon us and 2011 right around the corner, I thought I’d sit down with Javier Ruesga, SEM analyst and paid search pro here at Bruce Clay, Inc. to talk about some tips for holiday PPC campaigns and other ideas for year-round ad success.

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November 17, 2010

Google’s One Giant PPC Ad Wrapped in a Bow

Boutiques Style Quiz 2

Google’s strange new fashion site launched in beta today at prime time before the holidays. For merchants, the concept is similar to pay-per-click ads, with retailers paying when a user clicks through from to their websites. For users (ahem, women users for the time being), it’s a personalized online store aiming to bring targeted clothing, accessories and inspirations for outfits based on your personal style. But what does it mean for search?

Read more from Google Boutiques: One Giant PPC Ad Wrapped in a Bow

July 20, 2010

Marketing Strategy: Dont Forget Search – BlueGlass LA

BlueGlass LA search panel

Let’s just jump right into the next section, shall we? We’re talking about building your marketing strategy with Melanie Mitchell, SVP/Search Marketing Strategy at Digitas, David Szetela, CEO, Clix Marketing, and Dave Roth, Director of Search Marketing at Yahoo.

Read more from Marketing Strategy: Don’t Forget Search.

June 9, 2010

Internet Marketing Business Track: Demystifying Online Attribution


This is going to be a great session because not only do I get to liveblog, but I went to the restroom BEFORE the session this time – live and learn right?

No – seriously I’m looking forward to this session because I’ve recently been heavily involved in consulting for an agency client on the issues site owners face in proper online attribution. So I’m hoping that not only will I be able to provide a quality liveblog record of the session, but that I might even learn a thing or two along the way myself.

Internet Marketing Business Track: Demystifying Online Attribution.

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