Bruce Clay Blog : 5/24 : Paid Search/Online AdsMarch 3, 2010
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Brian Boland, Manager, Direct Response Solutions, Facebook
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Michael Kahn, SVP, Marketing, Performics
Will Scott, President, Search Influence
Facebook’s Brian is starting the session. He’s going to give an overview of how Facebook ads work. About half the audience is using Facebook ads now.
Read more from Facebook Ad Tactics For Search Marketers
March 2, 2010
Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers
Read more about Supercharging Your Descriptions with Sitelinks.
Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing
Read more about New Google Ads Formats.
November 30, 2009
It is obvious the importance of SEO and PPC advertising strategies to brand marketers, however to what extent should these strategies be implemented together for branding queries? It is quite usual to find corporations bidding on brand terms while at the same time running a PPC campaign, mainly because brand terms usually drive quite a […]
November 12, 2009
Success in pay per click search advertising requires a mind that’s methodical and adaptive, empirical and intuitive, structured and creative. And that’s not all. For an established campaign, many tasks of PPC marketing are done continuously and sometimes even simultaneously.
It would be easy for a PPC professional to become dizzy just thinking of all the tasks and requirements of the job. But the overwhelming responsibilities can be managed when considered in their proper order. Some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand — a PPC hierarchy of needs, if you will.
Maslow’s Hierarchy of Needs is a popular diagram that illustrates this concept as it applies to human psychology. This diagram has done much to raise awareness and to bring theoretical order to the complex system of psychological motivators.
In the same way, this PPC hierarchy of needs diagrams and orders the multifaceted requirements of search engine advertising. Like Maslow’s Hierarchy, the PPC hierarchy of needs diagram is a pyramid where needs at the top of the pyramid can’t be fulfilled until needs below it are met. Read more.
October 5, 2009
Good afternoon from the Big Apple. Ready for an amazing session? Amazing PPC Tactics is a safe bet, wouldn’t you say? Roll call: Moderator: Matt Van Wagner, President, Find Me Faster Speakers: Addie Conner, Director of Search Marketing, Course Advisor Inc. Brad Geddes, Founder, bg Theory, LLC Dan Soha, CEO, Five Mill, Inc. David Szetela, […]
August 26, 2009
David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks. Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation […]
Imagine you are a SME (Small and medium enterprise) and you have a limited budget set aside for your online marketing needs and you are not sure whether to invest in SEO or PPC, how can you possibly decide which will give your organisation the best ROI? First of all lets define these 2 Search […]
August 18, 2009
After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter. It’s […]
August 13, 2009
Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are: Thomas Bindl, Founder & CEO, Refined Labs GmbH James Colborn, Director, Microsoft Advertising, Microsoft Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics Niraj Shah, Product […]