Paid Search/Online Ads Archives - Page 5 of 29 - Bruce Clay, Inc. BlogApril 25, 2014
This week’s AdWords Performance Forum featured a lot of great new and upcoming features. It wasn’t much of a surprise to many advertisers that Google is continuing to focus on mobile and bid automation as two key areas of improvement, and updates here are likely to be very positive. One of the most exciting announcements, however, was the unveiling of “Drafts and Experiments.” As the name implies, there are two main product improvements here. 3Q Digital’s Senior SEM Manager Eric Smith takes a guest spot on the blog today to explain the new draft and experiment functionality.
April 18, 2014
Digital marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords Express, and a guide intended to help a business choose which social networks are a good fit for their audience and investment. The strongest SEO campaigns work hand-in-hand with paid campaigns and social media marketing, both of which amplify a brand’s reach among new audiences.
Read more of SEO Newsletter: AdWords + Social Media = Amplified Reach.
March 13, 2014
Four industry experts discuss Enhanced Campaign strategy, budgeting, ROI, whether PPC “not provided” could become a reality in 2014, why display and mobile are the future, how social media ties into SEM, and much more in this PowerPoint-free SMX West session.
Hey, online retailers! You’ve got to be doing product listing ads with Google and now Bing!
Brittney Thomas is the retail vertical lead for Bing Ads in Microsoft. She’s bringing the Microsoft vision for retail and Bing Product Ads to this audience. She shows us a video about how Bing interviewed consumers in their research to bring marketers and consumers closer together — the “Consumer First Advertising Approach.”
The foundation of this approach is the retailers most powerful asset: the product. Product ads starts addressing that for consumers on the front end. This month there will be product feeds across the Yahoo-Bing Network. Product Ads give consumers rich info in an engaging format. It will show custom images from an advertiser’s own product catalog plus promo text and pricing.
Read more of #SMX Liveblog: Power Boosting Sales with PLAs #32B.
March 12, 2014
Moderator Greg Sterling drops a kernel of new info: if consumers have a negative map experience they’ll make that negative association with the brand. It’s important to make sure your brand’s data is right on maps and mobile.
Three presentations by three speakers at SMX West 2014 cover the growing use of mobile apps, how to best leverage a branded app and how to optimize an ad campaign for mobile devices.
Read more of SMX Liveblog: Capturing the Mobile Paid Lead.
March 11, 2014
This session is all about the future of online display advertising, or, as the SMX agenda puts it: “A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs.”
Pre-session side muse observation: I’ve got to say, so far my first three hours at SMX West 2014 have been filled to the brim with talk of big change – from “paradigm shifts” to “revolutionizing” the way we collect and parse analytics data, it sure sounds a lot like the end of the world as we know it is upon us. As REM did back in 1987, I feel fine, but, man…. it’s worth reiterating that now is not a great time to be one of those marketers who are stuck in their ways; happy doing things the way they’ve always been done. The times they are a changin’ and, from what I’ve gleaned this morning, we’re at a major turning point where marketers have two options: take action or get left behind.
March 3, 2014
As paid search managers, we know that most visitors don’t convert on the first visit. In fact about 98% of people don’t convert upon first visit. Why does this happen? Why can’t people just pull the trigger on their first visit to your website? Members of your target audience begin by thinking about their general problem and they start running search queries through the search engines. As those folks get more educated, their search queries get smarter and more specific. Eventually, members of your audience are more aware of their options (you and your competitors) to solve their problem, and they start to make comparisons. At the end, your prospect knows what solution is a good fit for them or their company — and hopefully that’s you!
Sure, the purchase process isn’t always this clean, easy and linear. People hop back and forth between devices, channels and priorities on any given day, and this can be extremely challenging for SEM managers to monitor, manage, and optimize. This is where persuasion momentum comes in. Go ahead and embrace the fact that your audience may need to be touched 7-13 times before they will convert — and forge a plan to get your persuasion momentum rolling!
Learn How to Create Persuasion Momentum with SEM in our guest post from 3Q Digital’s Joe Kerschbaum.
February 28, 2014
In the daily world of paid search, the analyst or marketing agency makes sure that they are providing their client with opportunities of growth and most importantly ROI. Yet, what tools do advertisers consider useful for PPC management? Just recently, Larry Kim, CEO of WordStream. invited me to a live demo of their new PPC auditing tool, AdWords Performance Grader Plus. Now as an analyst that considers herself an enthusiast when it comes to performance metrics and elaborate charts, I was intrigued to know what has changed or improved in comparison to their former AdWords Grader. Plus, any tool that might help with supporting my original analysis in efforts of providing the best results for my clients is okay in my book!
Read on for the new features now available through the AdWords Performance Grader.
January 6, 2014
When it comes to PPC management, law firms have their work cut out for them. Keyword terms associated with attorneys and lawyers are among the most expensive keywords in Google AdWords. Law firms “can easily spend $50,000 to $100,000 per month on PPC,” according to Robert Ramirez, a senior SEO analyst at BCI who specialized in legal marketing for six years. As part of the Legal Marketing Series, Ramirez shared his expert insights in 4 Things Every Law Firm Website Needs for Optimal UX and SEO for Lawyers: 4 Tips to Get New Clients through Your Website.
Today, the series continues with PPC management strategies for lawyers with expert insights from Senior SEM Analyst Michael Shore. (If you’re brand new to PPC management, you can start with A Beginner’s 4-Step Guide: Delicious PPC Tips for Small Businesses.)
December 2, 2013
There are many useful Excel tips for PPC out there and even more general Excel help forums offering all sorts of suggestions for formulas, reference sites, etc. It’s all great stuff, but one of the things I’ve had trouble finding lots of info on is reporting templates for PPC.
For those savvy in Excel, it’s fairly easy to use the formulas and tips you find online to build yourself a clean and nice-looking report. Building out sheets for each variation and request and manipulating the data for each report, though? That’s a major time sink. But rather than pay a third party to make your reports for you, which costs lots of money and adds a potentially clumsy middleman, you can learn to do automated reports yourself and become the office hero.
Read more of Advanced Excel Tips for PPC Managers.