December 3, 2008

SEM Synergy Extras

Posted by Virginia Nussey on 12/03/2008 @ 5:18 pm | Comments (1)

Has everyone caught the WebProNews interviews with Bruce Clay and Matt Cutts conducted during PubCon? No? Let me catch you up.
During his presentation on the Top Shelf Organic SEO session (alternate coverage available), Bruce made the point that more and more, the future of search marketing is moving toward optimizing for behavior-based, intent-based and blended search. All these increasingly important … Read more




November 13, 2008

Super Session: Search Engines and Webmasters – aka: The Search Engine Smackdown

Posted by Susan Esparza on 11/13/2008 @ 3:17 pm | Comments (0)

I could not be more excited for this session. Not because this is an easy session to recap, because it’s totally not, but because it’s the very last one and after this one is over, I get to go home.
Brett Tabke has a whole group of search engine reps on the stage right now: Matt Cutts, Software Engineer, … Read more




Real-World, Low-Risk, High-Reward Link Building Strategies

Posted by Susan Esparza on 11/13/2008 @ 2:28 pm | Comments (1)

Three sessions down, three sessions to go. Chris Tolles is moderating this session with speakers Eric Enge, President, Stone Temple Consulting; Rebecca Kelley, Search Marketing Consultant, SEOmoz; Roger Montti, Founder and Owner, martinibuster.com; and Greg Hartnett, President, Best of The Web.
Eric Enge is up first. He urges us to think BIG. He cites yesterday’s keynote as an … Read more




Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget

Posted by Susan Esparza on 11/13/2008 @ 12:24 pm | Comments (0)

Why are all these rooms so cold? I have my gloves back on again and I’m still shivering.
Carolyn Shelby is our moderator for this session. Speakers are Brett Tabke, CEO, WebmasterWorld.com; Marty Weintraub, President, aimClear.com; Jessie Stricchiola, Founder & CEO, Alchemist Media, Inc.; and Gary Kirk, Co-Founder, Technical Director, Rating Room Ltd.
Gary Kirk is up first.
Three basics … Read more




Getting Rid of Duplicate Content Issues Once and For All

Posted by Susan Esparza on 11/13/2008 @ 12:06 pm | Comments (1)

No fancy intro here, just right to the content. The moderator for this panel is Rand Fishkin. Speakers are super funny Derrick Wheeler, Senior Search Engine Optimization Architect, Microsoft; Ben D’Angelo, Software Engineer, Google; and Priyank Garg, Director Product Management, Yahoo! Search. Rahul Lahiri, VP of Search Product Management, Ask, is a might show. Hmm.
Ben D’Angelo … Read more




PubCon Keynote: Satya Nadella

Posted by Susan Esparza on 11/13/2008 @ 11:35 am | Comments (1)

Last day! I’m so excited, it’s actually kind of pathetic. All I want to do is go home and watch all the TiVo that’s been piling up. But before I can do that, we have six sessions to get through so let’s not dilly dally.
Today’s keynote is by Satya Nadella, Senior Vice President, Search, MSN Portal & … Read more




The Secret Life of On-Site Search Exposed

Posted by Susan Esparza on 11/13/2008 @ 11:22 am | Comments (0)

Last session of the day! Yay! The room is pretty empty right now. I think everyone is over in the Five Bloggers and a Microphone session. Lisa’s recapping that one, so you lucky people get to “attend” both through the magic of liveblogging. Over here, we have Jessica Bowman moderating with speakers Laura Dansbury, SEO Manager, CafePress; Marc … Read more




November 12, 2008

How to Move Your Web Site without Chaos

Posted by Susan Esparza on 11/12/2008 @ 4:39 pm | Comments (1)

Zero minutes between sessions is not good! Also it’s cold. And my wrists hurt. And other complaints that you’ve heard from me before.
Jake Baillie, Managing Director, STN Labs, is pulling double duty today as moderator and speaker. Also speaking is Guillaume Bouchard, CEO, NVI and Ralf Schwoebel Founder & CEO, Tradebit Inc. Ralf is actually presenting in … Read more




Alternative Discovery & SEO: Feeds, PDFs & Blog SEO

Posted by Susan Esparza on 11/12/2008 @ 3:19 pm | Comments (0)

Back from yet another dismal boxed lunch. Honestly, food shouldn’t be so depressing. Or soggy. Significantly less depressing than lunch? Moderator Joe Laratro and speakers Stephan Spencer, Founder & President, Netconcepts, George Aspland Founder & President, eVision, LLC and Greg Jarboe President and co-founder, SEO-PR, seo-pr.com. Rick Klau from Google didn’t make it.
Bear with me, my … Read more




The Big Dedicated Server Payoff

Posted by Susan Esparza on 11/12/2008 @ 12:07 pm | Comments (2)

There was no passing period between session one and session two. I ended up having to sprint. It wasn’t pretty, folks. But now we’re here with speakers Alexander Barbara CEO, ReidBrown Enterprises, Inc., Jeremy Wright CEO, B5media and moderator Roger B. Dooley, so let’s not dwell on having no time and just get started.
Roger begins by saying dedicated … Read more




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