Internet Marketing
December 6, 2007
Word of Mouth Marketing
Brett Tabke and I rush over next door for the next session (and my last for the day. Lisa and I planned on covering them all but our flight home wouldn’t allow it. Bummer.) Anyway, the last session of my Pubcon experience has speakers Louise Rijk, Advanced Media Productions, Inc. and Greg Hartnett, Best of … Read more
Startup Costs – Getting in the Video Game
We heard in the brand management session that it’s important to get into video, so what does that take? Now that another delicious boxed lunch has been consumed, it’s time to find out. Brett Tabke pulls double duty here as moderator and panelist alongside Robin Liss of Camcorderinfo.com and Michael McDonald of iEntry Inc.
Brett jumps right in by asking … Read more
Competitive Intelligence
[Coverage Note: Susan and I will NOT be covering the last session of the day for a very important reason. If we do, we’ll miss our flight back to California and will be forced to spend the night camped out in the Las Vegas airport, where we would very likely end up gambling away our huge Bruce Clay salaries and … Read more
Multivariate Testing and Conversion Tweaking
Back from lunch. That was one yummy chocolate chip cookie! This time we’re at the Multivariate Testing and Conversion Tweaking session with panelists Tom Leung, Glenn Alsup, Philippe Lang and Rand Fishkin. Moderating will be Gillian Muessig, aka Rand’s mommy.
Gillian isn’t wasting any time. She introduces Glenn. Hi Glenn.
Glenn talks about qualitative vs. quantitative data
Qualitative researchers: Reject the … Read more
International and European Site Optimization
Another quick intro: Dixon Jones is moderating this panel which includes Michael Bonfils, SEM International, Andy Atkins-Krueger, Web Certain Europe Ltd, Thomas Bindl, ThomasBindl.com, and Kim Frederiksen, Addvisors Copenhagen.
Got all that? Good, here we go with the session of cool accents. Michael Bonfils isn’t here yet. He thought this session was at 3. Oops.
Kim Frederiksen is … Read more
Search and Blogging Reporters Forum
It’s time to talk search blogging with Andy Beal, Lee Odden, Michael McDonald and Rand Fishkin. I’m not going to lie. I’ve been waiting for this session for months. Let the heckling begin!
(But hey, where are the lady bloggers? Don’t be pretending you don’t know we exist! Me, Jane and Tamar are all sitting in the front row.)
Michael starts … Read more
Brand Management
Last day, first session. I’m going to make this intro short because we’re all anxious to get to the content. Here’s the lineup. Speaking are Jessica L Bowman, Yahoo! Inc., Lauren Vaccarello, Forex Capital Markets LLC, Tony Wright, WrightIMC, and Matt Tuens, CKMG Inc. Joe Laratro moderates.
Lauren Vaccarello is up first to discuss building, maintaining and defending your … Read more
Effective Action Based Copywriting
Seated at the Effective Action-Based Copywriting session with speakers Brain Clark (I will admit to being a huge Brian fangirl), Heather Lloyd-Martin and Jill Whalen. I’ll be sure to take extra careful notes today to prove to Jill that not all liveblogging is inaccurate.
Heather says today is going to be a different format. It’s not going to be a … Read more
Keynote Coffee Chat with Matt Cutts
Coffee? Did someone say coffee? Why is the Starbucks closed downstairs? I bet Bruce paid them to close it. Or maybe it was Susan. Yeah, it was probably Susan.
I love that the PubCon people are trying to wake us up by blasting "Shiny Happy People" and the theme song to Ferris Bueller. Fine, it’s maybe working. [taps foot] Hee, Matt … Read more
December 5, 2007
SEO and Big Search
Okay, so now that lunch is over (I almost had food. It was exciting!) we’re going to be hearing about how the search engines tackle SEO for their own sites. Moderator Joseph Morin jumps right in by introducing the panellists: Melanie Mitchell for AOL, Dave Roth for Yahoo! Inc, and Maile Ohye, for Google.
Melanie Mitchell is up first.
When … Read more
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