Bruce Clay Blog : 2/5 : Search Engine Optimisation
January 13, 2011SEO New Year’s Resolutions
I was recently reading a nice post on Search Engine Roundtable outlining a few choice items that experienced webmasters were adding to their search engine optimisation checklists for 2011. Since it was a pretty nice checklist I thought I’d repost it here with some edits, explanations, removals and additions of my own. Update copyright notice [...]
December 23, 2010
Key items to ensure a successful SEO project in a large complex business
1. Training for the SEO team and SEO practitioners Most large businesses have an internal SEO team, sometimes even bigger that the agency itself actually. For the agency, the challenge is to show added value to the existing considerable knowledge base of the in-house SEO team. For these guys, it’s about putting their trust into [...]
December 7, 2010
6 Tips to Increase Search Engine Click Through Rates for SEO
While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO. Many people have a habit of becoming caught up in the battle for search engine rankings, and lose sight of the end [...]
November 18, 2010
SEO Update – October 2010
Welcome to our monthly SEO update for October 2010. This update highlights key news in the SEO industry during October 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. 1. SEO News a) Google Places [...]
SEO Hot Tub – 5th of November
Last week’s Bruce Clay SEO Hot Tub was a lengthy one, the hot topic of the day was the recent change to Google Local Search—we’ve already covered at length over on this post, Google Local – big changes, so check it out over there. Other highlights of the session were: Google Instant becomes available on [...]
November 4, 2010
SEO Mo Growers
Clients of Bruce Clay may have noticed that the gents of the SEO team have been looking a little unkempt this past week. While some may speculate that it is the fallout of our recent Melbourne Cup celebrations, that is however not the real reason. The real reason is that it’s Movember! Movember is about [...]
October 27, 2010
Google Boost – Adwords for the average small business
Google has just rolled out a new product called “Boost” for Places pages, not an SEO related change, but still cool. It’s basically a slimmed down, easy to manage version of Adwords that will display advertisements on the sponsored links area of a Google search or on a Google map. This is a pretty smart [...]
October 24, 2010
Sweat the small stuff
Bruce Clay Australia does SEO (Search Engine Optimisation) and works on some very large websites. Too large to hand craft or edit each individual page. Many would of these sites have in excess of 100,000 pages indexed and some in excess of a million pages indexed. While managing millions of pages can be a little [...]
October 13, 2010
SEO Update – September 2010
It’s October already? In that case, it’s time again for the Bruce Clay monthly SEO update! Today’s rundown will focus on some key happenings in the SEO industry throughout September 2010, the must-read posts and articles from our bloggers in the U.S and Australia, and we’ll also touch on the most important podcasts released from [...]
September 27, 2010
Google SSL search explained
Of all the recent releases Google has rolled out, SSL Search has probably received the least attention on the search engine optimisation blogs I frequent. Despite this lack of coverage there are some interesting points to note and some implications for webmasters, not least of which is how Google really kind of ballsed it up. [...]
