Bruce Clay Blog : 4/5 : Search Engine Optimisation
July 1, 2010SEO update for June 2010
1. SEO News Key news items for June: a) Google gets Caffeinated Back in August of 2009, Google announced their plans to super charge their indexing structure by pouring a mixture of hot coffee and Red Bull over all their servers, thereby making them faster and more efficient in the mornings (I kid, obviously). In [...]
June 21, 2010
Universal Search Occurrences and Types in Google.com.au
Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations. In addition, we wanted to test what Marissa Mayer, the Google VP of Search [...]
June 18, 2010
Four Ways To Make Pictures And Video Boost Your Ranking
I was recently interviewed for BNET Australia on search engine optimisation, specifically “Four Ways To Make Pictures And Video Boost Your Ranking”. The topics covered were: 1. Optimise all digital assets 2. Add Engagement Objects to landing pages 3. Use digital asset optimisation and distribution to improve online presence and visibility 4. Leverage traditional SEO [...]
June 17, 2010
SEO Sharing Session – June 2010
Once again we’ve pooled together our search engine optimisation, SEM and online marketing reading to share for the BCA blog followers. Here are the highlights from the past few weeks: Google News Shows Publishers How To Optimise YouTube Videos The Google News team explained how to optimise YouTube videos for Google News: Timely uploads Upload [...]
June 2, 2010
Video Optimisation
Following on from my fellow blogger Isriel’s post, I shall be going into a few tips on how to optimize for video content, as part of your entire search engine optimisation strategy. When optimising for video, the following are perhaps a few steps that might have been looked over or missed, that can lead to [...]
May 19, 2010
April Search Updates
Welcome to our monthly SEO update for April 2010. This update highlights key news in the SEO industry during April 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. Photo by Per Ola Wiberg ~ [...]
May 17, 2010
Universal Search – Digital Asset Optimisation
One of the highlights on most Sydney SEO’s and SEM’s calendars is SMX (that, and SEOToolset Training delivered by Bruce Clay). It’s a chance to meet other people in the business, bounce around ideas and theories, and gain some nice insights into areas of search engine optimisation and marketing that are often ignored or postponed [...]
April 12, 2010
How fast can you go?
Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, [...]
March 17, 2010
The Value of SEO training
Bruce Clay Australia has ramped up our SEO training schedule recently by adding one day SEO training courses to be held in Brisbane, Sydney and Melbourne. The world-renowned 3 day SEO training given by the master himself, Bruce Clay has also just taken place in Sydney with the usual numerous plaudits, and we thought it [...]
January 19, 2010
2010 SEO Checklist
2009 has seen so many changes in the Search Engine Industry and you would probably be surprised to realise how these changes have an impact on your business. The Vince update is already so far away and so 2009 anyway, but 2010 looks very promising and full of exciting innovations that will keep on influencing [...]
