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September 7, 2016

Jumping on the Google AMP Train? The CMO’s Guide to Accelerated Mobile Pages

CMOs Guide to AMP

If you care about the ROI of your website, you know the importance of mobile page speed.

Google has pushed its major speed initiative, Accelerated Mobile Pages — AMP for short — hard over the last year. As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.

Here’s your primer on the AMP opportunity. We outline:

Read The CMO’s Guide to Accelerated Mobile Pages.




September 1, 2016

Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

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We talk a lot about links in the SEO industry.

Here we’re going to talk about the absence of links.

How a mention without a link is good for SEO.

What is linkless attribution? Read on for the Power of the Linkless Mention.




August 18, 2016

How to Properly Implement a 301 Redirect

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.

Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and it will prevent duplicate content that should arise if the engines were to index both versions of your site.

Read on to learn how to implement a 301 redirect.




August 11, 2016

The Always Up-to-Date SEO Checklist

Checklist Image

In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.

Get The Always-Up-to-Date SEO Checklist from Bruce Clay, Inc.




July 27, 2016

30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

SEO Interview Questions

If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.

The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.

That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.

Read more of 30 SEO Interview Questions You Must Ask a Prospective SEO Analyst.




July 14, 2016

Advanced Search Operators for Yahoo, Bing and Google

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When you search, do you find exactly what you’re looking for the first time?

Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?

If not, it’s time to raise your search-fu skills. There’s a better way to search.

Get familiar with advanced search operators, search engine commands that will help you can find what you’re looking for faster.

Read the Guide to Bing, Yahoo & Google Advanced Search Operators.




July 7, 2016

3 Things to Do Today to Get More In-Store Visits from Local Search

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“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson

Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.

Read on for the top three things to do today to get more in-store visits from local search.




June 23, 2016

Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More

gary illyes

The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!




What You NEED to Know About the Google Quality Raters Guidelines #SMX

The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!




June 22, 2016

Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX

Dr. Pete Meyers

“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”

Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.

Read more of Key Changes to the Google SERP: What You Need to Know Mid-2016.




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