Bruce Clay Blog : 2/124 : SEOOctober 17, 2013
No matter how hard we try, Google+ will not be denied. We’ve all seen it: the integration of Google+ into even the smallest facets of search results — from recently added hashtags in people’s posts to the addition of Google+ posts into the Knowledge Graph of the SERP.
And we all know the story about establishing authorship through your profiles and the trust signal an image provides to your result, but this blog post isn’t about that. Though, if you haven’t done so, I highly encourage you to exercise authorship on your site. This post is about Google+ becoming the news. What if I told you there was a way to show up in Google News just by posting on your Google+ profile something related to an article topic?
October 7, 2013
Matt Cutts took to Twitter on Friday to announce a minor update to Penguin, a component of the search ranking algorithm penalizing value from unnaturally acquired links. For our clients and readers wondering if they are part of the one percent being affected by Penguin 2.1, BCI recommends monitoring your organic traffic in Google Analytics over the next two weeks, looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by this update. In some cases, you might see an increase in traffic, which would indicate an outranking competitor took a blow from Penguin 2.1.
Read more of Penguin 2.1: What’s New with Google’s Angry Bird.
October 1, 2013
Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx
This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.
September 24, 2013
SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.
September 19, 2013
SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.
Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.
September 18, 2013
When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.
What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.
August 22, 2013
August’s “Inside/Outside” edition of the SEO Newsletter is hot off the press. As the name suggests, this month’s newsletter takes you inside with a look at in-house SEO content strategies and outside with a dive into competitor research. The SEO Newsletter also has the scoop on all the latest SEO and SMM news, including corporate shuffles and industry shindigs.
August 12, 2013
At the end of July, Google updated the Link Schemes section of its Webmaster Guidelines. The new addition states that “links with optimized anchor text in articles or press releases distributed on other sites” are an example of unnatural links that are in violation of Google’s guidelines.
In order to better understand the relationship between press releases, links and SEO, I’ve turned to the experts for advice on how to use press releases for traffic and brand awareness now.
August 8, 2013
Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”
If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.
In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:
- Comment spam (user-generated spam)
- Thin content
- Unnatural links
August 1, 2013
Extra, extra! Bruce Clay, Inc. has just released its annual SEO Factors and Trends Report, a high-level snapshot of the multifaceted SEO reality where evolving SERPs, changing Google products and shifting searcher behavior converge to make one very complex optimization environment.
Read more of The 2013 SEO Factors & Trends Report is Released.