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June 26, 2014

A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites

WWF UK desktop home page

We’ve all heard the statistics: 2014 is the year when more people access the Internet on a smartphone than on a computer or laptop. Mobile design is the future. You don’t want your site left behind, but how exactly do you program for this increasingly mobile Internet? There are three main options, each with its own benefits and drawbacks.

  1. Option 1: Responsive Design
  2. Option 2: Dynamic Serving
  3. Option 3: A Mobile Site

In this post, I’ll break down your mobile-readiness options, giving you the pros and cons of each to help you choose the best path forward for your website. Read more of A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites.




June 25, 2014

Why Press Releases Still Matter to SEOs … and How to Write a Press Release that Entices Media

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In recent years, search engines have devalued links coming from press releases — and while Internet marketers were less than thrilled over the loss of direct SEO benefits, press releases still matter — a lot. Press releases have strong branding value, especially if a journalist turns your press release into an article that will reach the masses and live online.

Engaging press releases benefit all parties involved — journalists and editors get clued in on story leads, and brands and businesses are able to get highly valuable media coverage. How valuable is media coverage? According to Starch Research, news articles have “three times more credibility and six times more readership than paid advertising.” For more than a century, press releases have served as a direct line to media professionals and the starting point of many articles.

Read more of Why Press Releases Still Matter to SEOs … and How to Write a Press Release that Entices Media.




June 19, 2014

SEO Questions Answered in Real Time at the Search + Social Panel

Duane Forrester, Bruce Clay and Maisha Walker.

Tonight Bruce Clay joins Bing’s Duane Forrester, aimClear’s Marty Weintraub and Message Medium’s Maisha Walker for an evening of audience-driven Q & A in Chicago at Search + Social: The Future of Your Business Online (an interactive event powered by Bing and Inc.). Attendees will ask these Internet marketing leaders anything and everything pertaining to search engine optimization, content strategy and social media marketing.

Last month the Search + Social panel kicked off with at Inc. Magazine’s 3-day Grow Your Own Business Conference in Nashville. The Search + Social panel was such hit that when the session broke for lunch, a third of the audience stayed in their seats, hands raised and pens poised for more answers — the Q & A continued for an hour and a half past the session’s end!

Read more of SEO Questions Answered in Real Time at the Search + Social Panel.




June 18, 2014

Special Report from SMX Advanced 2014

smx advanced 2014 pictures in collage

Still reeling from last week’s SMX Advanced? With dozens of sessions focusing on advanced SEO, PPC and SMM tactics, it was Christmas come early for Internet marketers attending the sold-out conference. With so much critical information coming out of the conference, we sent liveblogger Jayme Westervelt to cover key SEO, social media and content marketing sessions.

Some of the top highlights include the Matt Cutts You & A, where Cutts fielded questions on Author Rank, link removal and his favorite webmaster tools. He also confirmed an algorithm update that was neither Panda nor Penguin and announced Google is trying to make improvements to the reconsideration request process.

Read more of Special Report from SMX Advanced 2014.




June 12, 2014

SMX Liveblog: Advanced Technical SEO Issues

smx

It’s still a little early for some and the peeps here seem to be a little slow moving this morning, but I’ve downed my cup of coffee and I’m ready to dive into technical issues with this morning’s speakers: Maile Ohye, Eric Wu and Bill Hunt. I love tackling technical problems on client sites and the bigger the site the bigger the problems usually. Hopefully these experts will have a few good nuggets of information for us.

Maile Ohye starts the session with a discussion on JavaScript execution.

“We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site’s visible content or it’s layout,” Ohye said.

On May 23, Google announced they are doing more JavaScript exe. They’ve been fine tuning and were finally able to release. Shortly after they launched Fetch as Google that now shows 200 kb of a page, view text content, fix blocked resources at the rate of 500 fetches per week. You are able to select different crawlers including mobile. Use this to check and make sure Google is able to fetch all the important pieces of your site.

Read more of SMX Liveblog: Advanced Technical SEO Issues.




SMX Liveblog: You & A with Matt Cutts

SMX Advanced 2014 Matt Cutts You and A

In this well-anticipated session at SMX, Search Engine Land Editor Danny Sullivan sits down with Google’s Head of Webspam Matt Cutts to answer some of every Internet marketers most pressing questions. The session starts off with a discussion revolving around recent announcements and upcoming algorithm updates, which include changes to the Payday loan update as soon as this week, and a roll out of improvements to Google Webmaster Tools where Cutts suggests marketers keep their eye on.

Read more of SMX Liveblog: You & A with Matt Cutts



June 11, 2014

SMX Liveblog: Enhancing Search Results with Structured Data & Markup

Structured Data SMX Panel Speakers

Plenty of SMX attendees seemed to be eager to learn more about Structured Data. This SMX session promises to teach us how companies are implementing schema markup and benefiting from it. This is one of my favorite things to recommend to clients. Marshall Simmonds, CEO of Define Media Group, kicks of the session with brief overview of how indexation has evolved from crawling to sitemaps to structured data and talks about the most popular type of structured data being used today.

Learn how companies like Best Buy and Disney are using and benefiting from structured data and schema markup.Read more of SMX Liveblog: Enhancing Search Results with Structured Data & Markup.




SMX Liveblog: The Periodic Table of SEO Ranking Factors

content page layout seo factors

This room with packed with a good share of returnees and newbies. We’re told “this session is going to cover everything you need to do to rank well in the SERP.” This session features insights from Matthew Brown, Marianne Sweeny and Marcus Tober. This session is fast and furious, and so is this liveblog. Here we go!

The session kicks off with Tober, who promises to explain the Google algo in detail in the next 90 minutes. He notes the 2014 Ranking Factors: Google+; on-page optimization; strong increase in site speed; the number of internal links; and brand factors.

Read more of SMX Liveblog: The Periodic Table of SEO Ranking Factors.




June 5, 2014

The State of SEO in Europe (Right to Be Forgotten & More) by BCI’s EU Director

SEO in Europe

What’s the state of Internet marketing in Europe, and what are the biggest needs among EU marketers? In this interview, Ale Agostini, head of Bruce Clay, Inc. Europe, weighs in from a first-hand perspective.

According to Agostini, the biggest need among European marketers is for solid SEO training — because companies that understand Internet marketing the best, succeed the most — especially in Europe’s complex multilingual market. Here in the U.S., we may take for granted the wealth of training opportunities, conferences, and expert information sources available. But marketing in another country and language can be quite different. Search engines roll out updates on a delayed schedule, translated information may be slow in coming, and the number of search industry conferences is still low in comparison.

To help fill the need, Bruce Clay, Inc. Europe will put on a special two-day SEOToolSet® Training July 2–3 in Milan, Italy. This event will be specially geared for search marketers from Italy, Germany, UK, Holland, France and across Europe, and will feature Bruce Clay himself as the instructor.

In preparation for this event, we’re turning our focus on Europe and asking Ale Agostini to weigh in on:

• Top needs of European marketers
• State of SEO in Europe (including the Right To Be Forgotten ruling and Panda 4.0)
• What to expect from Bruce Clay’s upcoming training in Italy

Read more of The State of SEO in Europe (Right to Be Forgotten & More) by BCI’s EU Director




June 4, 2014

SMX Advanced 2014 Series: Christine Churchill on Keyword Research Post-Hummingbird

Christine-Churchill

We’re one week out from SMX Advanced 2014, and we’ve got two more installments of the SMX Advanced 2014 Interview Series. Over the past month, I’ve interviewed VIP speakers to get a preview of the tips they’re going to share at SMX Advanced 2014. Today, we continue with Christine Churchill, president and SEO of KeyRelevance. Churchill has been a leader in Internet marketing leader for more than a decade and is the co-founder of SEMPO (Search Engine Marketing Professional Organization). She will grace the SMX stage once again next week to share her keyword expertise in “Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data” at 11 a.m. on June 11.

Discover Churchill’s advice for SEO newbies, her tried-and-true tools, her thoughts on “SEO is dead” and her keyword research strategy post-Hummingbird. Read more of SMX Advanced 2014 Series: Christine Churchill on Keywords.




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