SEO Archives : Page 2 of 130 : Bruce Clay BlogJune 25, 2014
In recent years, search engines have devalued links coming from press releases — and while Internet marketers were less than thrilled over the loss of direct SEO benefits, press releases still matter — a lot. Press releases have strong branding value, especially if a journalist turns your press release into an article that will reach the masses and live online.
Engaging press releases benefit all parties involved — journalists and editors get clued in on story leads, and brands and businesses are able to get highly valuable media coverage. How valuable is media coverage? According to Starch Research, news articles have “three times more credibility and six times more readership than paid advertising.” For more than a century, press releases have served as a direct line to media professionals and the starting point of many articles.
June 19, 2014
Tonight Bruce Clay joins Bing’s Duane Forrester, aimClear’s Marty Weintraub and Message Medium’s Maisha Walker for an evening of audience-driven Q & A in Chicago at Search + Social: The Future of Your Business Online (an interactive event powered by Bing and Inc.). Attendees will ask these Internet marketing leaders anything and everything pertaining to search engine optimization, content strategy and social media marketing.
Last month the Search + Social panel kicked off with at Inc. Magazine’s 3-day Grow Your Own Business Conference in Nashville. The Search + Social panel was such hit that when the session broke for lunch, a third of the audience stayed in their seats, hands raised and pens poised for more answers — the Q & A continued for an hour and a half past the session’s end!
June 18, 2014
Still reeling from last week’s SMX Advanced? With dozens of sessions focusing on advanced SEO, PPC and SMM tactics, it was Christmas come early for Internet marketers attending the sold-out conference. With so much critical information coming out of the conference, we sent liveblogger Jayme Westervelt to cover key SEO, social media and content marketing sessions.
Some of the top highlights include the Matt Cutts You & A, where Cutts fielded questions on Author Rank, link removal and his favorite webmaster tools. He also confirmed an algorithm update that was neither Panda nor Penguin and announced Google is trying to make improvements to the reconsideration request process.
Read more of Special Report from SMX Advanced 2014.
June 12, 2014
It’s still a little early for some and the peeps here seem to be a little slow moving this morning, but I’ve downed my cup of coffee and I’m ready to dive into technical issues with this morning’s speakers: Maile Ohye, Eric Wu and Bill Hunt. I love tackling technical problems on client sites and the bigger the site the bigger the problems usually. Hopefully these experts will have a few good nuggets of information for us.
“We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site’s visible content or it’s layout,” Ohye said.
Read more of SMX Liveblog: Advanced Technical SEO Issues.
In this well-anticipated session at SMX, Search Engine Land Editor Danny Sullivan sits down with Google’s Head of Webspam Matt Cutts to answer some of every Internet marketers most pressing questions. The session starts off with a discussion revolving around recent announcements and upcoming algorithm updates, which include changes to the Payday loan update as soon as this week, and a roll out of improvements to Google Webmaster Tools where Cutts suggests marketers keep their eye on.
Read more of SMX Liveblog: You & A with Matt Cutts
June 11, 2014
Plenty of SMX attendees seemed to be eager to learn more about Structured Data. This SMX session promises to teach us how companies are implementing schema markup and benefiting from it. This is one of my favorite things to recommend to clients. Marshall Simmonds, CEO of Define Media Group, kicks of the session with brief overview of how indexation has evolved from crawling to sitemaps to structured data and talks about the most popular type of structured data being used today.
Learn how companies like Best Buy and Disney are using and benefiting from structured data and schema markup.Read more of SMX Liveblog: Enhancing Search Results with Structured Data & Markup.
This room with packed with a good share of returnees and newbies. We’re told “this session is going to cover everything you need to do to rank well in the SERP.” This session features insights from Matthew Brown, Marianne Sweeny and Marcus Tober. This session is fast and furious, and so is this liveblog. Here we go!
The session kicks off with Tober, who promises to explain the Google algo in detail in the next 90 minutes. He notes the 2014 Ranking Factors: Google+; on-page optimization; strong increase in site speed; the number of internal links; and brand factors.
Read more of SMX Liveblog: The Periodic Table of SEO Ranking Factors.
June 5, 2014
What’s the state of Internet marketing in Europe, and what are the biggest needs among EU marketers? In this interview, Ale Agostini, head of Bruce Clay, Inc. Europe, weighs in from a first-hand perspective.
According to Agostini, the biggest need among European marketers is for solid SEO training — because companies that understand Internet marketing the best, succeed the most — especially in Europe’s complex multilingual market. Here in the U.S., we may take for granted the wealth of training opportunities, conferences, and expert information sources available. But marketing in another country and language can be quite different. Search engines roll out updates on a delayed schedule, translated information may be slow in coming, and the number of search industry conferences is still low in comparison.
To help fill the need, Bruce Clay, Inc. Europe will put on a special two-day SEOToolSet® Training July 2–3 in Milan, Italy. This event will be specially geared for search marketers from Italy, Germany, UK, Holland, France and across Europe, and will feature Bruce Clay himself as the instructor.
In preparation for this event, we’re turning our focus on Europe and asking Ale Agostini to weigh in on:
• Top needs of European marketers
• State of SEO in Europe (including the Right To Be Forgotten ruling and Panda 4.0)
• What to expect from Bruce Clay’s upcoming training in Italy
June 4, 2014
We’re one week out from SMX Advanced 2014, and we’ve got two more installments of the SMX Advanced 2014 Interview Series. Over the past month, I’ve interviewed VIP speakers to get a preview of the tips they’re going to share at SMX Advanced 2014. Today, we continue with Christine Churchill, president and SEO of KeyRelevance. Churchill has been a leader in Internet marketing leader for more than a decade and is the co-founder of SEMPO (Search Engine Marketing Professional Organization). She will grace the SMX stage once again next week to share her keyword expertise in “Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data” at 11 a.m. on June 11.
Discover Churchill’s advice for SEO newbies, her tried-and-true tools, her thoughts on “SEO is dead” and her keyword research strategy post-Hummingbird. Read more of SMX Advanced 2014 Series: Christine Churchill on Keywords.
June 2, 2014
Schema markup has become quite a hot topic among SEOs, especially since Bing’s Sr. Product Manager Duane Forrester confirmed that schema markup is a ranking factor. Google also encourages the use of structured data. It’s the newest form of website optimization that hardly anyone is using. In a recent study, Searchmetrics revealed that only a small fraction of domains incorporate schema markup (less than 1 percent!). However, more than a third of Google search results contain rich snippets, which are extra bits of information that make a result stand out.
Bottom line: Internet marketers and SEOs have a huge opportunity to jump ahead of their competition by implementing schema for rich snippets.
This article will help you understand what schema markup is, how it works, and why it’s important for making your website more visible in organic search results. I’ll also show you how to mark up content yourself and point you to some handy resources you or your webmaster can use. If there is one thing you do today, mark up one of your web pages and see what kind of impact it has on search results.