Bruce Clay Blog : 4/125 : SEOOctober 1, 2013
Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx
This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.
September 24, 2013
SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.
September 19, 2013
SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.
Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.
September 18, 2013
When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.
What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.
August 22, 2013
August’s “Inside/Outside” edition of the SEO Newsletter is hot off the press. As the name suggests, this month’s newsletter takes you inside with a look at in-house SEO content strategies and outside with a dive into competitor research. The SEO Newsletter also has the scoop on all the latest SEO and SMM news, including corporate shuffles and industry shindigs.
August 12, 2013
At the end of July, Google updated the Link Schemes section of its Webmaster Guidelines. The new addition states that “links with optimized anchor text in articles or press releases distributed on other sites” are an example of unnatural links that are in violation of Google’s guidelines.
In order to better understand the relationship between press releases, links and SEO, I’ve turned to the experts for advice on how to use press releases for traffic and brand awareness now.
August 8, 2013
Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”
If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.
In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:
- Comment spam (user-generated spam)
- Thin content
- Unnatural links
August 1, 2013
Extra, extra! Bruce Clay, Inc. has just released its annual SEO Factors and Trends Report, a high-level snapshot of the multifaceted SEO reality where evolving SERPs, changing Google products and shifting searcher behavior converge to make one very complex optimization environment.
Read more of The 2013 SEO Factors & Trends Report is Released.
July 26, 2013
About 100 days ago, I packed up my desk as a newspaper editor and joined Bruce Clay, Inc., ready to learn everything there was to know about SEO from the man who named it. After SEO training sessions and myriad research, interviews and Q&A sessions, my brain is abuzz with facts, figures and tips … and since search is social, it only makes sense that I share them!
So here they are: my top 100 SEO tips and online marketing takeaways from 100 days at BCI: on SEO, on technical matters, on content and on social media.
July 23, 2013
I’ve got good news and I’ve got bad news when it comes to optimizing for mobile. The bad news is you’re behind. It’s a cold, hard fact and it’s time to face the music. While you can technically view the company’s website on a mobile device, it is not optimized for that mobile device, and as you will find, Google does not look kindly upon sites, mobile or otherwise that don’t provide a good user experience. In fact, it’s the first item on Google’s “Ten Things We Know to be True” list.
In order to fully capitalize on a completely different segment than you’re used to, there are three simple rules you need to keep in mind to help your business’ newfound mobile presence grow.