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February 20, 2015

Bada BING, Bada Boom! Man at Center of Microsoft Backtrack Heard ‘Round the Search World: Exclusive Duane Forrester Interview

Duane Forrester wins Search Personality of the Year at the 2014 U.S. Search Awards.

Getting a deal done in two months at a tech conglomerate like Microsoft is the corporate equivalent of a double back handspring. And that’s exactly how long it took Microsoft to fully backtrack on the publicly derided layoff of Duane Forrester.

Forrester, a larger than life personality in the SEO world, literally dubbed the 2014 Search Personality of the Year, has been the voice of Microsoft’s Bing search engine to the marketing community since 2011. Last October, Forrester found his name on a layoff list of 3,000. Search marketers who adore Forrester for his straight-talking, webmaster championing, laid-back demeanor were by turns shocked and annoyed. How could the No. 2 search engine spare its most public figure and PR Ace? What did the move say about Bing’s attitude and support for the search marketing community? In December, Microsoft put any doubt of its commitment to search and the online business community to rest by admitting mea culpa and returning Forrester to his previous seat.

Read on to hear first-hand what happened behind closed doors to return Forrester to his role at Bing. We also get a peek of big things on the horizon at Bing, including Forrester’s recommended process for a mobile usability audit … and a brand new ad type in the works.




February 17, 2015

Free SEO Tool Alert: On-Page Optimization Tool Improves Organic Ranking Elements

FREE TOOL TUESDAY_KSP_800x804

Use our free on-page optimization tool to analyze your competitors’ on-page SEO optimization, and your own. A free SEO tool from Bruce Clay, Inc.

Read Free SEO Tool Tuesday: On-Page Optimization Tool Improves Organic Ranking Elements.




February 16, 2015

#SMX Speaker Series: Moz’s Dr. Pete Meyers Talks SERP Science

dr-pete-meyers

Meet Dr. Pete Meyers — Moz’s marketing scientist and the brains behind the MozCast. MozCast reports volatility of Google SERPs as a weather report, measuring the changes in Google rankings daily in an effort to track algorithm changes.

“MozCast was born out of my frustration that Google admitted to hundreds of search changes every year, and we could only name a handful,” Meyers explained. “The project has evolved a lot in the past three and half years, and the one thing I’ve heard from a lot of people is ‘Thanks for letting me know I’m not crazy.’ There are so many times when we think something changed, and we just need that gut-check. I hope MozCast helps fill that gap.”

Running MozCast positions Meyers as a SERP historian. On March 3, Meyers will present “Dr. Pete’s Guide To The Changing Google SERPs” at Search Marketing Expo (SMX) West. He’ll bring audiences up to date on all the latest changes to the SERP, the Knowledge Graph boxes, the Local Pack, display carousels and more. Today, Meyers joins us on the blog for an exclusive interview about all things Google-related.




February 10, 2015

Free SEO Tool Alert: KSP Keyword Research Tool

FREE TOOL TUESDAY_KSP_800x804

The KSP keyword research tool offer you a thorough, well-rounded view of keyword volume, competition, and context. Learn how this tool works, and seven ways this tool can help you with silong, competitive research, CRO, and more.

Read Free Tool Tuesday: ‘SEO KSP’ Keyword Research Tool.




February 4, 2015

SMX West Speaker Series: SEO by the Sea’s Bill Slawski on Google Direct Answers

Bill Slawski

We’re gearing up for Search Marketing Expo (SMX) West 2015 with interviews of key speakers in our SMX West Speaker Series. Today we welcome Bill Slawski, president of SEO by the Sea and director of Search Marketing at Go Fish Digital. 

An SEO for nearly 20 years, Slawski has major experience and knowledge to bring to the table. Slawski takes a technical approach to SEO, unafraid to pore over search engine patents to reveal the gears and levers powering search engine algorithms and technologies. He’s written more than 1,000 blog posts and is a regular speaker at major industry conferences. SMX West attendees can catch him speaking on March 3 at 9 a.m. in “The Growth Of Direct Answers: How Should SEOs React.”

For site owners and SEOs, there’s a question of whether Google’s direct answers are stealing their clicks and credit. The SEO industry is facing an evolution as marketers must extract opportunity from the new answer-box-filled SERP. Bill Slawski is just the SEO to help guide us to the possibilities.

Read SEO by the Sea’s Bill Slawski on the Google Direct Answers.




January 28, 2015

SMX West Speaker Series: Diving into SEO with Googler Gary Illyes

Dive into secure search, mobile(1)

Today we’re kicking off a month of interviews with brilliant minds from the SMX West speaker line up, including Duane Forrester, Senior Product Manager at Bing, Bill Tancer, General Manager at Experian and New York Times best-selling author, Dr. Pete Meyers, Marketing Scientist at Moz and Luke Summerfield, Partner Services Program Manager at HubSpot. Look for these white hot interviews in the coming weeks.

Up first is an interview with a very special guest: Google Webmaster Trends Analyst Gary Illyes. SMX West attendees can catch him speaking in two sessions on Wednesday, March 4. Read on to find out what llyes (an avid sky diver and scuba diver) has to say about:

  • his role at Google and his background
  • secure search and threats to online security
  • the importance of creating a good mobile experience for small business owners
  • the future of mobile development

And more! Click through to dive in to SEO with Googler Gary Illyes.




January 27, 2015

Free SEO Tool Alert: Top-Ranked Websites by Keyword Tool Vets Your Keywords

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The Top-Ranked Websites by Keyword tool – a 100% free SEO tool from Bruce Clay, Inc. – is a great tool if you’re looking to tackle the keyword-laundry-list-vetting second part of the keyword research process.

Here’s how it works, what it tells you, and why you might want to consider using it.

Read Free SEO Tool Tuesday: Top-Ranked Websites by Keyword Tool Vets Your Keywords




January 20, 2015

Bruce Clay’s 2015 Predictions for the SEO Industry

2015 SEO Industry Predictions

Since 2006, Bruce has posted annual predictions of what he expects will jostle the SEO and Internet marketing industry in the year to come. What follows are 9 predictions by Bruce Clay on mobile, local, video, voice search, and shifts among the Internet’s dominant players.

  • Mobile use has surged to 50 percent of U.S. Internet access. Bruce predicts mobile results satisfaction will become the search engines’ priority, and the battleground for Bing and Google’s final search market share showdown.
  • Local results will be the next page-one real estate that search engines look to monetize. Expect enhancements to local listings such as coupons and photos ━ for a fee.
  • Google will introduce an ecommerce product or platform to strengthen consumer use of Google for product searches, as Amazon threatens Google’s PPC revenue.

For more on how and why this all happens and the big picture that ties it all together, read Bruce’s 2015 Predictions for the SEO Industry.




December 3, 2014

New SEO Tutorial Encourages Active Learning

Bruce-Clay-SEO-Tutorial-computer-Twitter

Our new-and-improved SEO tutorial is an ethics-based online training course created to help online marketers understand and apply industry best practices.

At 19,982 words, the course is deliberately thorough. Those new to search engine optimization are invited to read from beginning to end for an all-in-one ramp up. For those with more optimization experience, we’ve split the course up into 18 steps and 18 individual pages to make it easy to navigate straight to the section that’s most relevant to your needs.

Learn more about how our New SEO Tutorial Encourages Active Learning.




November 24, 2014

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

Digital Marketing Conference Calendar Paris

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




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