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December 23, 2013

Legal Marketing: 4 Things Every Law Firm Website Needs for Optimal UX

Screen shot of a Google search for Law Firm Website

When a prospective client is shopping for an attorney, The American Lawyer found that the chief reason a client hires one law firm over another is subject matter expertise. When clients find you online, your law firm website should testify to that subject matter expertise. In part one of this Legal Marketing Series, we explored the fundamental techniques of SEO for lawyers’ websites, noting that targeting local keywords, securing inclusion in Google Places, siloing by practice area and user experience optimization were necessary components of optimizing a law firm website for search.Screen shot of a Google search for Law Firm Website

Today, we’ll delve into user experience optimization. Senior SEO Analyst Robert Ramirez, who has worked on law firm websites nationwide, identified these four things as non-negotiables for a law firm website:

1. High Quality Content Written by Lawyers
2. An “In the News” Section
3. Engagement Objects
4. Lawyer Profiles

Read more of Legal Marketing: 4 Things Every Law Firm Website Needs for Optimal UX.




December 20, 2013

[VIDEO] An SEO Christmas Carol: The Twelve Days of Google Gifts

12 Days of Gifts from Google - An SEO Christmas Carol

At Bruce Clay, Inc. we got into the spirit of the season and optimized the lyrics of “The Twelve Days of Christmas.”

In “The Twelve Days of Google Gifts” we present a wish list of things Google would deliver in our SEO dreams. Can anyone out there relate?

Bonus: Santa Clay sighting ahead! Click through to view our SEO Christmas carol holiday music video!




December 19, 2013

SEO for Lawyers: 4 Tips to Get New Clients through Your Website

Supreme Court

When prospective clients are looking for a lawyer, 21.9 percent start with a search engine, according to Lawyernomics. If you want to capture that traffic, optimizing your online presence is essential. SEO is critical to converting online searchers into prospective legal clients.

In part one of this Legal Marketing Series, discover four top tips when it comes to SEO for lawyers offered by Senior SEO Analyst Robert Ramirez. Prior to working for Bruce Clay, Inc., Ramirez specialized in legal Internet marketing, working exclusively with top attorneys across the country.

Ramirez recommends that law firms focus on these areas of SEO:

  1. Target Local Keywords
  2. Secure Inclusion in Google Places and Other Local Directories
  3. Silo by Practice Areas
  4. Optimize the User Experience

Read more of SEO for Lawyers: 4 Tips to Get New Clients through Your Website.




December 13, 2013

Top PPC, SMM & SEO Blog Posts of 2013

Top SEO Blog Post Collage

In 2013 alone, Bruce Clay, Inc. published 183 posts on this blog for our tens of thousands of readers. All this content that details SEO, PPC, SMM and content marketing best practices comes free of charge and without strings — why? Because BCI is committed to thought leadership and knowledge transfer. Here, we’ve rounded up the most popular blog posts of 2013 in the following categories: basic SEO, advanced SEO, social media marketing, paid search and liveblogging.

Read more of Top PPC, SMM & SEO Blog Posts of 2013.




December 9, 2013

Internet Marketers’ Holiday Wishlist Revealed

Snowflake ornament with Christmas tree in the background

Ever wonder what’s on an Internet marketer’s holiday wishlist? Surely you want organic keyword referral data back in Google Analytics, but what else? From tools and reports to Google’s best kept secrets, the SEO and PPC marketers at Bruce Clay, Inc. had some very specific requests for what gifts that can optimize the art of search engine optimization.

Read more of Internet Marketers’ Holiday Wishlist Revealed.




December 6, 2013

The Internet Marketing Conference Calendar: Presenting SMX, SES, Pubcon & All the Rest

2014 Calendar

Throughout the year, Internet marketers gather at industry conferences all over the world, from Paris to London to San Francisco to New York. The thousands of SEOs, SEMs, content marketers, SMMs and business owners that flock to these conferences will attest that these conferences are whirlwind of information, education and networking … not to mention fun. Where else but an Internet marketing conference can you learn from the like of Matt Cutts, Duane Forrester, Bruce Clay and Matt McGee in a single day?

Which conferences are you attending this year? In an effort to help you plan, Bruce Clay, Inc. presents the Internet Marketing Conference Calendar — it’s your exclusive guide for all the Internet marketing conferences of 2014.

Read more of The Internet Marketing Conference Calendar: Presenting SMX, SES, Pubcon & All the Rest.




December 4, 2013

Secondary Keywords: How to Target Two Phrases on One Page

bathtub-boats

Pages rank higher in Google when they are tightly focused on a single topic. It’s unlikely that one page will rank high for a dozen phrases. So if we expect to rank, we need to pick a phrase and create a great page on that topic.

But what about just two phrases? Can we optimize a page for a primary and secondary keyword? Yes. Here’s a guide to targeting secondary keywords.

Read more of Secondary Keywords: How to Target Two Phrases on One Page.




November 27, 2013

BCI Gives Thanks to the SEO Industry and Even Google

Happy Thanksgiving on digital tablet

Since Thanksgiving became national holiday in 1863, the last Thursday of November has been a time dedicated to family, friends, food and reflection, as Americans look back on the year and think of the things they have to be thankful for. As the Bruce Clay, Inc. staff reflected on the year, they discovered they had a lot to be thankful within the SEO industry itself.

BCI president and founder Bruce Clay expressed gratitude for Google and the unique opportunity he’s had to be part of SEO from the ground up. “I think that the entire SEO industry would not exist if it wasn’t for Google. Google changing things so often has been a catalyst for the need to have technology that is current. As Google changes, so does the demand for SEO and I am quite frankly thankful that Google has been here and promoted search and, whether intentionally or not, has fostered the need for search engine optimization in general,” he said.

Read more of BCI Gives Thanks for Google, Matt Cutts, the SEO Industry and More.




November 21, 2013

The SEO Newsletter: The End-of-Year Edition

Amazing silhouette of man jumping at sunset toward 2014

This is one SEO Newsletter you don’t want to miss – the End-of-the-Year edition takes stock of this year’s four most significant changes; takes a deep dive into the year’s biggest buzz word: content marketing; and gets up-close-and-personal with this year’s recipient of the Lifetime Achievement Award for Excellence in Vision, Execution and Market Influence: Bruce Clay.

Read more of The SEO Newsletter: The End-of-Year Edition.




November 8, 2013

2013 SEMPO Salary Survey Results Now Available

SEMPO Salary Survey Results Cover

After nine months of data collection, the SEMPO and ClickZ 2013 Salary Survey results are in. An annual endeavor, the 20-question survey asked 2,180 in-house and agency digital marketers to discuss their careers including questions on background experience, salary, responsibilities, internal policies, budgets, and compensation perks.

SEMPO Salary Survey Results CoverThe data collected — which is presented in a series of bar graphs, pie charts, and word clusters accompanied by summary text — gives employers and employees a tangible way to answer these two questions: “What’s the health and landscape of my industry?” and “how to do I fare against the competition?”

Read more of 2013 SEMPO Salary Survey Results Now Available.




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