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March 13, 2014

#SMX Liveblog: Matt Cutts and Duane Forrester Talk Online Marketing (Meet the Search Engines; #33A)

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For the SMX West grand finale, Google’s +Matt Cutts and Bing’s +Duane Forrester joined host +Danny Sullivan on stage for an audience Q&A session.

After introductions (and a selfie photo, which has become a theme this week), they dove into a back-and-forth discussion of many topics, including:
• What Amit Singhal might have meant when he hinted at an announcement regarding (not provided) keyword data
• Matt’s rundown of “themes of the year”
• Google’s progress shutting down link networks world-wide (and an unnamed “well-known guest blog network” soon to be penalized)
• How penalties will or won’t follow when …

Read more of Meet the Search Engines




#SMX Liveblog: My Post-Not Provided Keyword Research Tools (#31C)

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Post-not provided, it’s becoming more and more important to rely on third-party keyword research tools. In this post I’ve documented the tools two industry experts (Rae Hoffman and Christine Churchill) recommend.

First up on the last day of SMX West 2014 is Rae Hoffman (CEO PushFire; @SugarRae). Rae is going to talk about two tools: SEMRush and KeywordBuzz.

TOOL #1: SEMRush

There’s a free version of SEMRush and a paid version. The limited free version is “pretty much useless for doing any kind of deep dive into keyword research,” says Rae. The paid version (which costs between $69 and $149 per month) is very helpful. We are going to look at the paid version of the tools in this session (and this blog post). Rae likes SEMRush because shows you both keyword volume and est. CPC.

Read more of #SMX Liveblog: My Post-Not Provided Keyword Research Tools (#31C).




March 12, 2014

#SMX Liveblog: Life After Not Provided (#24A)

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So we lost our keyword data. Now what? What does life for SEOs look like after not provided? This session is all about gleaning insights in a post-(not provided) search industry.

Panelists Benjamin Spiegel (Catalyst director of search operations), Marty Weintraub (aimClear CEO), and Laura Ann Mitchell and Ken Shults (Intel) agree: Organic optimizers have basically lost the connection between the term and the site activity. But that doesn’t mean they don’t have other actionable data to glean insights from search traffic.

This presentation (and liveblog) contains:
• How to glean insights from Google Webmaster Tools
• How to leverage big data
• What SEO metrics you DO need to know
• Third-party tools recommended for SEO …

Read all the practical tips in Life After Not Provided — #SMX Liveblog




#SMX Liveblog: How Small Company Can Achieve Big Results (#22D)

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Being small doesn’t mean you’re unable to succeed with big business competition! This SMX West 2014 session is framed kind of like a small biz to small biz one-on-one strategy session. The presenters have all worked with (or own) small businesses; they’ve all tried things that work, and they’ve all tried things that don’t work. In these three presentations they share with us their success stories and tips you can apply to your own small business efforts.

Read more of #SMX Liveblog: Small Company; Big Results.




#SMX Liveblog: Long-Term SEO: How to Win for Years, Not Days (#21A)

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In this SMX West presentation, search marketing experts Rhea Drysdale (CEO of Outspoken Media), Eric Enge (CEO of Stone Temple Consulting) and Mark Munroe (director and SEO of Trulia.com) packed in a ton of valuable advice covering:
– What makes a great website
– How to invest in strategy, not tactics
– How to embed “SEO intelligence” throughout an organization
– 3 steps to becoming a better in-house SEO
– How to build an earned online reputation
– 10 one-liners that can frame your SEO strategy

Read all of their insights in Long-Term SEO: How to Win for Years, Not Days (SMX Liveblog)

Drysdale, the CEO of +Outspoken Media, clarified that SEO is by no means dead and revealed the characteristics of a great, long-term brand.

Munroe, the Director and SEO of +Trulia, shared ways in-house SEOs can be even stronger and noted that link building is still incredibly important for SEO.

Enge, CEO of Stone Temple Consulting, stressed the importance of maintaining a forward-facing point of view at all times because SEO is a constantly shifting landscape. He also talked about the vital importance of reputation and trustworthiness.




#SMX Liveblog: App Store Optimization & SEO for Mobile Apps #22C

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If you have a mobile app, this panel covers opportunities to reach new users through mobile app SEO and App Store optimization. App Store Optimization (ASO) is different than SEO because app stores are different. ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc. Like SEO, the best ASO is a full, well-rounded marketing strategy.

Apps are eating mobile. The percentage of time spent on mobile apps while on mobile: 80%

“For the average app, search actually makes up the vast majority of installs.” —Google Play. 50% of daily active users (DAUs) search for apps weekly. There are 6 million unique phrases searched monthly in Google Play App Store. These figures were shared at the last Google I/O conference.

Read more of SMX Liveblog: App Store Optimization & SEO for Mobile Apps.




March 10, 2014

Circle Up: Google+ Tips from SEO & Marketing Pros

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Last week, @BruceClayInc hosted the weekly #SEOchat on Twitter. The topic of conversation was getting the most out of Google+. Find out what marketers, including Google+ specialists David Amerland and Mark Traphagen, had to say about the SEO and community benefits of Google+ in Circle Up: Google+ Tips from SEO & Marketing Pros.




March 5, 2014

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them

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The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and ads that the business controls to external citations, links, social media, online directories, and more. Customer reviews and ratings are essential items in the SEO’s tool belt, especially when optimizing local businesses.

Ratings and reviews hugely impact conversions by increasing the trustworthiness of a search result. But recent innovations in search engines, such as the latest Google Map Search layout, have created new reasons that SEO-minded local businesses need reviews and ratings.

This article draws from a conversation between some of the most respected marketers in the local SEO field. Focusing on why customer reviews are important today and how to do them right, here are 12 tips for getting reviews in a way that’s search engine friendly and SEO-approved.

Read more about Why Local Businesses Need Reviews & 12 SEO-Approved Ways to Get Them




February 28, 2014

Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More

Event Optimization

Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We take a deep dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and Pubcon. Read on for a sneak peak at what the February SEO Newsletter has in store.

In the feature article, longtime SMX attendee (and SMX Advanced presenter) Virginia Nussey shares all benefits you stand to gain from attending SMX. In Attend SMX West for Inspiration, Education and Network Building, Nussey breaks down those benefits.

Read more of Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More.




February 24, 2014

What a Website Can Do about “Thin Content” — 4 Common Scenarios and Solutions

ISOOSI Chat video

For many ecommerce sites, sites with hundreds of mostly duplicated pages, and others, fixing thin content may seem like an impossible goal. Thin content is the opposite of the “unique, quality, relevant content” that search engines want to show on their results pages. What’s worse, thin content can hurt a website’s SEO and revenue.

Many websites have felt the sting of Google manual penalties for having “Thin content with little or no added value” or sudden drops in search traffic due to an algorithmic hit.

What can a website do to fix thin content? This recap of an ISOOSI Tuesday Chat between experts Carlos Fernandes, Ammon Johns, David Harry, Terry Van Horne and Bill Slawski covers how to fix four common “thin content” scenarios:

  • Boilerplate location pages
  • Filtered ecommerce pages
  • Manufacturer content on product pages
  • “Me too” SEO posts



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