SEO Archives - Page 5 of 149 - Bruce Clay, Inc. BlogJanuary 18, 2016
What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat
User experience (UX) is the web design and marketing concept concerned with satisfying the user in their every interaction with a brand’s website and products. Attention to UX spans all aspects of digital marketing, including images and videos, design, website architecture and content. When we hosted #SEOChat last week, we immediately knew what we wanted to talk about: user experience. It’s an integral part of digital marketing, and something we can never pay too much attention to.
December 18, 2015
If TIME Magazine were to do an issue on the SEO industry in 2015, the table of contents would look like this.
• 2015 SEO Story of the Year: Mobilegeddon
• Runner-Up: More Mobile – App Deep Linking and Indexing
• Runner-Up: The Penguin that Never Came
• Runner-Up: RankBrain AI
• 15-Minutes-of-Famers in 2015: Millennials are the moment’s hottest market segment, but it’s an attention to audience that has staying power
We don’t publish TIME Magazine, but on the BCI blog, we do publish the SEO industry’s major news stories and marketing practices. A mobile-focused marketing perspective, Google’s MIA Penguin and link removal practices, and a search engine ranking algorithm that learns are the topics covered on today’s Virtual Conference SEO track.
December 7, 2015
Google’s latest update of its Search Quality Rating Guidelines shows a shifted focus at the search engine, and consequently, for SEOs. For years, the buzzword for search engine optimization has been “relevance” — making your site the most relevant result for a searcher’s query. But as Duane Forrester, our new VP of organic search operations, observed: “It’s all about usefulness today and moving forward. The goal of the search engine is simple: increase searcher satisfaction. That’s why ‘useful’ is the new watchword. Previously we said ‘relevant,’ but really we all meant ‘useful.’”
Google annually updates its internal guidelines document that tells hired human quality raters how to evaluate sites as part of Google’s ongoing experiments. The guidelines are not the algorithm. But they do show what Google’s focusing on, and that’s worth paying attention to. Here’s our checklist for making sure your SEO campaign aligns with Google’s priorities.
Review the 2015 Search Quality Rating Guidelines Checklist.
November 12, 2015
TL;DR – A theory: The next Google Penguin update will kill link spam outright by eliminating the signals of inorganic backlinks. Google will selectively pass link equity by topical relevance of linked sites, made possible by semantic analysis. Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated.
Is the end of link spam upon us? Read why we think it’s a good thing that Google is about to unplug its Penguin.
November 4, 2015
Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!
I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.
Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.
October 30, 2015
Three years has passed since the second edition and the SEO world has changed drastically. More than ever, digital marketers need a reference guide that’s accessible, reliable, and reflects the latest updates in the industry. That’s what they’re getting in the freshly released third edition. Basically, the book is the perfect companion for any business owner, digital marketer, or anyone responsible to drive traffic to a site. This Halloween season, it also proved the perfect companion for Darth Vader, Tinkerbell, Minnie Mouse and more as the book got into various characters — check it out here!
October 29, 2015
Digital marketers and SEO industry insiders demand outstanding content for their limited blog-reading bandwidth. So, for SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtled from the sky, signaling changes to the SEO landscape forever:
- Machine learning algorithms ranking content based on searcher behavior feedback
- Predictive search serving searchers content before they ask
Here’s your front row seat to what’s new in SEO straight from SMX East and Pubcon Las Vegas.
October 9, 2015
Getting to know Millennials has been a hot topic at Pubcon Las Vegas 2015. Everyone’s talking about Millennials, including Google’s Gary Illyes (who’s a millennial himself!). He took the stage to deliver the grand finale keynote, and he’s going to tell us how Google is thinking about Millennials and how they’re shaping the future of search.
Read the liveblog report of Googler Gary Illyes’ keynote address at Pubcon Las Vegas 2015.
October 7, 2015
On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.
Read our liveblog SEO in a Two Algorithm World.
Keyword research — it’s the first step in the search engine optimization process. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.