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SEO Archives : Page 5 of 127 : Bruce Clay Blog

October 31, 2013

What Scares an SEO? BCI Goes All Out for Halloween

Happy Halloween!

It’s Halloween and everybody’s feeling festive, including BCI. Skilled as he is at wrangling the world’s most famous Penguin, Panda and Hummingbird, it only made sense that Bruce Clay dress up as a circus ringmaster — that and that fact that “someone has to wrangle all of these clowns,” he said (joked?).

“Halloween has been a part of our company culture since its inception. It’s an opportunity to not do what you don’t normally do and be creative outside of the box, and to just have fun with the people you work with.” — Bruce Clay

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October 25, 2013

The Executives Guide to SEO — The Free 111-Minute Course

If you’re a chief marketing officer or senior marketing executive, we know you’ve heard of SEO, and the wonders it can do for your online traffic and revenue. But that’s not enough for you, is it? You’re not a programmer, but you want to know how SEO works, practically, so that you can make the best decisions when it comes to hiring an SEO firm or directing your in-house team.

That’s where the Free Executives Guide to SEO in 111 Minutes comes in. Brought to you by Bruce Clay, Inc., (a leading SEO firm est. in 1997 with offices on five continents), this course teaches executives the brass tacks of SEO.

Read more of The Executives Guide to SEO — The Free 111 Minute Course.




October 23, 2013

SEO Newsletter: The Future Edition

dreamstime_xs_19423919

October’s SEO Newsletter: The Future Edition looks ahead, exploring developing SEO and Internet marketing trends. Where is the industry going and how can SEOs prepare? In her feature article, Virginia Nussey takes stock of her recent experiences at SMX East, Bend WebCam and Pubcon Las Vegas to answer those questions.

In Why the Future of SEO is Bigger than SEO: Integrating SEO into the Whole, Nussey asserts that “strategizing in buckets is out. It’s time to break down the walls in our thinking and in our marketing services.” Organizations, she writes, are restructuring — the days of siloed client services are coming to an end.

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October 21, 2013

The Importance of Site Structure in the Absence of Keyword Data

siloed site navigation

Google sent shockwaves through the SEO community recently when it decided to encrypt all of its search query data and push “Not Provided” keyword results to 100%. While this change has been a long time coming, many SEOs are now struck with the stark realization that they are going to have to devise new ways to offer their clients the type of analysis and valuable metrics that they have become accustomed to with almost no keyword data.

Like so many aspects of SEO, internet marketing requires us to extrapolate conclusions from incomplete data. The complete lack of access to referring keyword data is another obstacle that must be overcome, but it also presents a unique opportunity to improve and leverage the structure of your website to help you claim some of that lost keyword data back.

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October 17, 2013

How to Leverage Google+ Posts in Google News

google+ news meme

No matter how hard we try, Google+ will not be denied. We’ve all seen it: the integration of Google+ into even the smallest facets of search results — from recently added hashtags in people’s posts to the addition of Google+ posts into the Knowledge Graph of the SERP.
And we all know the story about establishing authorship through your profiles and the trust signal an image provides to your result, but this blog post isn’t about that. Though, if you haven’t done so, I highly encourage you to exercise authorship on your site. This post is about Google+ becoming the news. What if I told you there was a way to show up in Google News just by posting on your Google+ profile something related to an article topic?

Read more of Google+ Posts are Now Appearing Alongside Articles in Google News.




October 7, 2013

Penguin 2.1: What’s New with Google’s Angry Bird

penguin

Matt Cutts took to Twitter on Friday to announce a minor update to Penguin, a component of the search ranking algorithm penalizing value from unnaturally acquired links. For our clients and readers wondering if they are part of the one percent being affected by Penguin 2.1, BCI recommends monitoring your organic traffic in Google Analytics over the next two weeks, looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by this update. In some cases, you might see an increase in traffic, which would indicate an outranking competitor took a blow from Penguin 2.1.

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October 1, 2013

Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx

SMX East 2013 Sponsor

This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.

Read more of ‎Optimizing for Global Search | #SMX East 2013 Live Coverage




September 24, 2013

#SMX East 2013 Interview Series: Roger Montti on Post-Penguin Link Building

Roger Monti

SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.

Read more of SMX East 2013 Interview Series: Link Building Strategies with Roger Montti.




September 19, 2013

#SMX East 2013 Interview Series: Google Glass with Matt McGee

Matt McGee wearing Google Glass.

SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.

Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.

Read more of SMX East 2013 Preview Series: Google Glass with Matt McGee.




September 18, 2013

What Is Google PageRank and How Is It Earned and Transferred?

PageRank

When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.

What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.

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