Bruce Clay Blog : 5/124 : SEOMarch 28, 2013
The sun is shining, the birds are singing … and your site just got a second chance because you received a letter from Google telling you your manual link penalty was revoked. That letter is likely the culmination of blood, sweat and tears; but it proves that lifted penalties is not an elusive pot of gold at the end of the rainbow. Manual link penalties can be revoked if you put in the work and pay your dues. So today, I’ll share with you three clients who recently had their manual link penalties revoked as a result of the hard work between our SEO analysts and our clients, together.
March 27, 2013
Ready for a recap of SMX West? The March edition of the SEO Newsletter has you covered. “The SMX Review Edition” keeps readers abreast of the changing world of SEO, with critical insights from 2013’s first SMX conference at the forefront.
Including the major takeaways from SMX West, Bruce’s exclusive interview with Performance Insider discussing optimization strategy in light of Google’s Knowledge Graph, a look at Google Authorship and its effect on rankings, tips on how to maintain excellent customer relationships and more, this is a newsletter you won’t want to miss!
Read more of SEO Newsletter March 2013: The SMX Review Edition.
March 22, 2013
Do you have a website that needs to offer a great experience for all users worldwide? Then this interview with SES New York speaker Andre Alpar of AKM3 in Berlin is for you. In this chat, Andre gives tips on how to structure your site for international users, how to remedy duplicate content issues and the tricky issue of geotargeting. Read on to tap into his insights on international SEO.
March 20, 2013
SEO Metrics, Facebook Graph Search and Staying Visible Online with SES New York Speaker Marcus Tober
SES New York is fast approaching, and we’ve connected with some of the speakers to bring you insights from them on the hot topics featured at this year’s show and the important issues facing marketers right now.
Our first interview is with Marcus Tober, founder of Searchmetrics. Marcus recently presented in-depth research on the SEO metrics that matter at SES London. I caught up with him to talk about those metrics, the potential impact of Facebook Graph Search, and how businesses can stay relevant and visible online as the Web continues to grow and change.
March 19, 2013
When Penguin hit, a lot of site owners really started digging into what types of links they had and what kind they were getting. And soon after, a spree of link removal requests were sent out. And ever since then, it seems like when link building is brought up, anyone that has read anything on SEO has questions about the process. Which isn’t necessarily a bad thing.
But assessing and removing links should be done strategically. You want to be sure you know how to identify bad links and the course of action for dealing with them before doing anything. Int his post, I’ll give some tips on how to spring clean your links and ready yourself for search engine algorithm updates like Google’s Penguin.
March 12, 2013
Andy Atkins-Kruger @andyatkinskruge is our moderator and the first speaker. We’re in the Semantic SEO track and this preso is Schema.org & The Knowledge Graph. How can you influence KG? How will it roll out to other languages? Those are his two questions of interest and what he’ll address here. We know that KG has […]
This is my first session in the semantic SEO track, which means we’re going to be looking at the structured data that you’re giving search engines by claiming your identity. Mike Arnesen @mike_arnesen says there’s a problem with creating content for stuff they don’t deserve to rank for. Like padding content for thin affiliate sites. […]
March 11, 2013
On the screen a Bill and Ted video plays. As a phone booth lands in the Circle K parking lot Bill says “I think there’s something afoot.” Now this is a fun scene: Danny is dressed as time traveling companion Rufus, Matt and Duane are dressed as Bill and Ted. They’re all carrying electric guitars. […]
Rhea Drysdale @Rhea is setting the context: don’t take every recommendation and try to implement it, but do implement something. Tie your business goals to your metrics. “Welcome to the new age.” This is a song and it was in the back of her mind when she put this presentation together. SEO is evolving, it […]
February 26, 2013
To help our clients who would like to use the disavow links tools from Google and Bing, this is an instructional guide.
It’s important to note that Google strongly advises against using the disavow links tool unless it is the last available option and will be implemented by a highly technical power user of Webmaster Tools. Incorrect use of the disavow links tool can harm Google’s evaluation of that site’s rankings and is a difficult process to reverse.
After having exhausted your link removal efforts and made necessary reconsideration request to Google, the Disavow Links tools in Bing Webmaster Tools and Google Webmaster Tools may be a viable option for your situation. The step-by-step disavow links submission process for Bing and Google follow.