SEO Tips & Tricks : 2/5 : Bruce Clay Blog
October 12, 2010Geo-location & Google Mobile Project
Due to the nature of mobile, location is very important for mobile searches. The potential to use knowledge about customer location, and what they are doing can make marketing and services more useful and tailored to consumer’s needs and behaviours. Mobile location is identified through location based systems which are network based or handset based [...]
September 21, 2010
Web Accessibility and SEO
Web accessibility is the practice of making websites usable and accessible by people with abilities and disabilities. Web content accessibility guidelines WCAG 1.0 were published by the World Wide Web Consortium (W3C) in 1999 in an effort to make web content accessible to people with disabilities. The various categories of people that web accessibility addresses [...]
September 20, 2010
Search, Soul, Shape and Seasonality – Copywriting for SEO
When I was a little girl I would often come home from school and cry to mum that so-and-so had better something-or-others, or prettier thing-a-me-bobs, or cooler what’s-a-ma-doodles. And that I wanted to get some too! As with all school aged girls I was desperate just to fit in. A point of difference was a [...]
August 24, 2010
Facebook Marketing – Facebook Page Optimisation
This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you. Overview of Social Media Optimisation (SMO) Social media has been growing at an amazing pace and Bruce Clay has been looking into [...]
August 19, 2010
Eyetracking Research Update by Shari Thurrow
Shari Thurrow is the founder and SEO director at Omni Marketing Interactive. Shari’s most recent book is “When Search Meets Web Usability” Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. [...]
July 23, 2010
404 error page: The battle between SEO and useability
A 404 error page refers to the page displayed to a user when the page requested is no longer available on the website. 404 error pages provide a way of displaying a user-friendly message to a potential customer when a requested resource (page, image, video, etc) is temporarily unavailable on a website. A 404 error [...]
March 26, 2010
Search Engine Demographics
Search engine marketers are in quite a unique position. Unlike any other marketing platforms, our industry is dominated by the one channel. Google is the source that the majority turns to, leaving minimal competition and therefore little pressure to look outside what is, at this point, basically ‘a given’. But the effects of marginal competition [...]
October 27, 2009
Website conversion tactics | SEO Drives Activity – Activity Drives Sales
I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it. Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at [...]
October 7, 2009
SEO for mobile – back to 1999
Do you remember websites in 1999? List of links and information, not very content rich, lots of 404 error pages, algorithms based on on-page factors (such as keyword density) and links were not a major ranking factor in most of the popular engines. It was just the beginning of a new economy with new business [...]
September 17, 2009
Google Video Sitemaps | What Are They and How to Create One
Online video is increasingly becoming an important element to consider from a search engine optimisation perspective. What if your company has just recently released a great promotional video on their web site and after a few of weeks of continuous monitoring, using the company’s analytics software, you realise that the video has not been indexed [...]
