Internet Marketing
March 9, 2010
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.
Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.
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March 4, 2010
Microsoft + Yahoo: What’s It All Mean?
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Sean Carlos, CEO, Antezeta Web Marketing
Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier
Read more from Microsoft + Yahoo: What’s It All Mean?
March 3, 2010
Bring In The Bling Via Bing Cashback
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Meagan Rochelle, Search Solutions Specialist, Microsoft
Nicholas Ward, Product Manager, Range Online Media
How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them. Matt is excited for Bing Cashback. The program gets to the heart of Bing’s problem. Bing is a good decision-making search engine, and the program gets people to at least try another engine. Empowered shoppers and advertisers are showing that Cashback is a great opportunity.
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Keynote: An Insider’s Look At Google Research – Peter Norvig
Now on to the keynote! Peter Norvig, director of research at Google, is beyond impressive. He’s a search pioneer, an author, a rocket scientist and was an “adult partier” in the Nutcracker. And that isn’t even half of the accomplishments moderator Chris Sherman just rattled off. Google and their geniuses.
Read more of the Keynote with Google’s Peter Norvig.
February 18, 2010
Take a Ride on the Yahoo! News Cruise
Hehe! Hehehe! …Ahem. Hi. Sorry. Excuse the giggling. I’m just so amused by the repeating vowel sound of “Yahoo! News Cruise” in the title up there.
Holey cheese, I’m such an English nerd. [Like swiss? --Susan] (Yup! It is National Drink Wine Day, after all. Gotta make sure your curd is fully stocked!)
Anyway! Yahoo!’s had a fist-full of announcements in the last few days and I wanted to seize on the occasion to give #2 a little face-time.
Read more of Take a Ride on the Yahoo! News Cruise.
February 11, 2010
Google and Ask to Battle for Q&A Supremacy
This week Google has made bold moves to extend its reach of Internet services. They’ve announced their intentions in the territories of ISPs, social networking, SEO consulting, and is now going after community-based question and answer.
Google is a threatening competitor in any market, bringing with it deep pockets and an impressive brain trust. So when news broke that Google has acquired Aardvark, a question and answer–based social network, it was clear that the big dog was going after Ask.com’s neighborhood.
So what do you do when Google’s coming after you? Doug Leeds, President of Ask.com-U.S., was able to give me a few minutes of his time to answer that very question.
Read more of Google and Ask to Battle for Q&A Supremacy.
January 21, 2010
Think You’re an SEO Expert? Google Tests Your SEO Smarts
“Let’s play a game!” said Google to SEOs and webmasters this week.
Google has challenged webmasters to test their Google Fu with a fun and educational quiz (like the “Are you a good kisser?” quiz in that woman’s magazine that you couldn’t resist taking as a teen — but I digress …)
Read more of Think You’re An SEO Expert? Google Tests Your SEO Smarts.
December 15, 2009
Making the Switch to Bing
My name is Paula, and I’ve switched from Google to Bing.
Last week was a bit mind-blowing for anyone watching the search industry. Google’s new feature announcements kept coming, fast and furious. It started with their policy change to track and personalize search results for all users, which they sneaked in past the Eastern close of business the Friday before. Monday morning’s Web Search Evolution event cranked the fire hose up to full blast as Google demoed real-time search, Google Goggles, real-time language translation, voice recognition-powered “What’s Nearby” searches for mobile users, and so on.
And the innovations show no sign of letting up, with glimpses of the future Google phone and a new Google URL shortener making news already this week.
Normally I would think, “Woohoo, more search power! Free stuff! Go, Google!!!” But their no-warning expansion of personalization had left me with an eerie feeling that this gift horse might be trying to eat my shoes. When Google CEO Eric Schmidt explained away people’s need for privacy on the Internet, I was glad for the decision I’d made: to switch my default search engine to Bing. (Note: I wasn’t the only one.)
Here are a few of my observations and criticisms as a new Bing user.
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November 11, 2009
Information Consumption and the Real-Time Web – SEM Synergy Extras
On today’s episode of SEM Synergy, Bruce Clay, Inc.’s weekly podcast on WebmasterRadio.fm, I interviewed the CEO of a newly launched search engine and aggregator that seeks to bring search up to speed — at least to a pace that’s as fast as the Internet evolution.
LeapFish is a Web search aggregator that has been designed with the new Web in … Read more
November 10, 2009
Rich Snippets: A Golden but Missed Opportunity to Enhance Search Engine Listings
I admit that I’m not always on top of the latest technological innovations. I still haven’t built a Twitter list, customized a Google news section, or finagled an invitation to try out Wave. (Fortunately, Susan and Virginia usually have this stuff covered and I learn by sitting between them.) So it didn’t surprise me to find that back in May, … Read more
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