Internet Marketing
August 25, 2009
When to Push and When to Flow in SEO
There are two seemingly contradictory approaches to life success. Okay, there are more like four billion approaches and possibly even more contradictions, but follow along with me anyway.
The one school of thought says that those who find the most success in life are those who push their way up the mountains of adversity. They’re the fighters. The never give-uppers. … Read more
August 5, 2009
Six Questions with Kathleen Fealy
Kathleen Fealy
You’re tuning in to day three of Bruce Clay, Inc.’s ramp up to SES San Jose! Today we’ve got another speaker exclusive coming your way on the blog, with Kathleen Fealy, president of KF Multimedia & Web, Inc., giving us a sneak peak into two SES sessions.
Kathy’s here to show us how she’s using search and social channels … Read more
July 21, 2009
Dear Business Community, the Time for SEO is Now!
Most search marketers have seen it before. After discussing SEO strategy with a potential new client, the business owner gets cold feet. Considering today’s economic uncertainty, entering into a contract to pay for costly search engine optimization services can be a daunting commitment. The problem is, waiting any longer to implement SEO tactics on your Web site could be even … Read more
June 8, 2009
A Look at One Brick and Mortar’s Online Marketing Efforts
Friday night I danced, bounced and sang to my heart’s content at the 311 concert at the Santa Barbara Bowl. I walked away with great memories, an adrenaline rush and, unexpectedly, a bit of fodder for the blog. Tucked inside the pages of the SB Bowl’s concert program was a page dedicated to getting people involved with their online communities.
I … Read more
June 4, 2009
“Land of the Lost” Loses No Marketing Opportunity
Funnyman Will Ferrell is good at getting attention. But the promotions for his upcoming summer blockbuster “Land of the Lost” make any previous attempts to draw eyeballs look like simple child’s play. The team tasked to promote the film has pulled out all the stops in their wild-romping, anything-goes campaign that knows no boundaries. I’m seeing mentions of “Land of … Read more
May 26, 2009
Online Business Evolution: An IM Spring Break Presentation
Tony Adam, Pamela Lund & Christopher Hartat IM Spring Break
During IM Spring Break last April, Christopher Hart spoke during the Internet Marketing Business session with Pamela Lund and Tony Adam. Pam talked about managing client expectations. Tony focused in on SEO evangelism. And Chris framed the conversation of online business as an evolution in response to a changing environment.
Understanding … Read more
May 14, 2009
Jumping into the Real Estate Fray, Part 2
It’s day three of real estate week here on the Bruce Clay blog. We don’t typically focus on a single industry in our coverage of all-things-SEO, but the current controversy over whether Google should be allowed to “scrape” listing information from IDX Web pages is a golden opportunity. It’s timely, too, because this week thousands of real estate industry leaders … Read more
May 13, 2009
Jumping into the Real Estate Fray, Part 1
Photo by BlackHawkTraffic via Creative Commons
I’m feeling game today. Not having a snake pit to jump into or a wild animal to tame, I thought I’d venture onto the blog and dive right into the center of one of the messiest, most controversial issues confronting the real estate industry today. Why? Because it relates to SEO. And because it sounds … Read more
May 12, 2009
Google Threatens Real Estate Professionals. Or Does It?
There’s a debate raging in the real estate world. It isn’t pretty and it isn’t simple. The National Association of REALTORS® (NAR) has supported a regional association’s decision that Google is a scraper site. The Indianapolis Metropolitan Board of REALTORS® (MIBOR) has issued cease and desist orders to a number of its members, telling them to implement robots.txt directives that … Read more
April 20, 2009
Tracking the Tech Transformation, Part One
U.S. President Barack Obama, in the interests of restructuring his administration to meet the needs of the modern world, introduced a new position to his Cabinet over the weekend. Aneesh Chopra was appointed chief technology officer of the nation, a role dedicated to making government more efficient through the use of technology.
Image by iLoveButter via Creative Commons
It’s a digital world … Read more
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