Internet Marketing
July 21, 2010
5 Takeaways from Internet Marketing and Business Conference BlueGlass LA
I’m back from a two-day Internet marketing conference in the LA area. As I go over my notes, listen to our interviews, and wrap my brain around the exceptional liveblog coverage of BlueGlass LA Susan reported on the blog, I’m realizing that the question I’ve been getting all day is a fair one. Maybe you’re asking it, too. “So how was the conference?”
I had a chance to talk to Loren Baker, a managing partner at BlueGlass, and our interview aired today on BCI’s weekly radio show and podcast, SEM Synergy. Talking with Loren following the conference helped me metabolize the information I’d gleaned over the past days. I’m biased, of course, but you may want to listen to the show to find out about the direction the mega-agency/publisher/conference organizers plan to take the company and to get some unique perspective from a blogger, influencer and highly connected expert in the search industry.
Along with the distilled takeaways you’ll find in our interview, here are my five final thoughts following this week’s conference.
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July 20, 2010
InHouse SEO – BlueGlass LA
We’ve come almost to the end, my friends. With just one site review session after this, you are looking at the last liveblog to come out of BlueGlass LA. Speakers Jessica Bowman, Founder, SEOinhouse.com, Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies, and Laura Lippay, Director of Technical Marketing, Yahoo! Media are bringing it on home.
Read more from Inhouse SEO.
Links Matter: How to Measure and Attain Them – BlueGlass LA
Hey there! It’s after lunch on day 2 of BlueGlass LA. Mysteriously, all the people who were missing this morning have finally shown up. Was it because they heard who the speakers were? I’ll bet. You’d shake off your hangover too for Rand Fishkin, CEO and CO-Founder, SEOmoz and Dave Snyder, Partner, Search & Social (we hear they’re called BlueGlass now but I guess the conference website hasn’t caught up.)
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Marketing Strategy: Dont Forget Search – BlueGlass LA
Let’s just jump right into the next section, shall we? We’re talking about building your marketing strategy with Melanie Mitchell, SVP/Search Marketing Strategy at Digitas, David Szetela, CEO, Clix Marketing, and Dave Roth, Director of Search Marketing at Yahoo.
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Building Communities that People Love – BlueGlass LA
We kick off Day 2 at BlueGlass LA with what promises to be a killer keynote. Ben Huh, CEO, Cheezburger Network and JR Johnson, CEO and Founder, Lunch.com are here to share their insights and experience. As a tribute, I’ll write this entire liveblog in lolcat (nom nom nom.)
Read more from Building Communities that People Love.
July 19, 2010
Landing Killer Deals – BlueGlass LA
We wrap up Day One of BlueGlass LA with a lesson in landing killer deals. Professors Micah Baldwin, CEO, Graphic.ly and Lawrence Coburn, CEO & Co-Founder, DoubleDutch will be leading this most excellent of sessions. (I am possibly a little delirious at this point.)
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Social Media Marketing – BlueGlass LA
Welcome to Social Media Marketing with Brent Csutoras, Social Media Marketing Expert, BlueGlass Interactive, Michael Brito, VP of Social Media at Edelman Digital, and Tony Adam, Sr. Manager, Online Marketing at MySpace. We’re mostly going to be talking about viral marketing here so sit back and enjoy.
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When to raise money and when to bootstrap – BlueGlass LA
After a tasty lunch featuring mini cannolis and tiramisu cake, we’re back to talk business development with Mark Suster, Partner, GRP Partners, Andy Liu, CEO, BuddyTV and Paige Craig, Adrenaline Fueled Angel. You’ve got a business. It needs to grow. How do you make that growth happen though? We’re going to have a discussion panel to figure it out.
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SEO: How to not FAIL at getting search traffic – BlueGlass LA
Second session! Your speakers are Vanessa Fox, Founder, Nine by Blue and Adam Audette, President/CEO, AudetteMedia. They are, obviously, awesomes.
Vanessa is up first. (Buy her book if you haven’t already.)
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Analytics: Marketing Metrics for your Business – BlueGlass LA
Good morning and happy Monday. Virginia and I are tag-teaming all the conference coverage you could possibly want. Since there’s only one track, we’ve divided up the duties. I’ll be liveblogging all the super informative sessions and Virginia will be on the ground as our roving reporter. Look for awesome interviews and great SEM Synergy content in the future.
Let’s jump right in, shall we? Your speakers for this session are Dave McClure, Angel Investor and Neil Patel, Co-Founder, Crazy Egg, KISSmetrics. From experience, I know Neil talks at the speed of light. Pray I can keep up, folks.
Read more from Marketing Metrics for your Business.
