Internet Marketing
August 21, 2008
Searching For Jobs In Search
Dana Todd is moderating the last session of the day with Frank Watson (Kangmurra Media), Katie Donovan (SEMPO) and Ken Clark (Onward Search).
I was chatting with Frank before the session and he said there are 3 slides and lots of chatter going down in this one. Let’s hope these fingers still have some juice left in them.
Dana says the demand … Read more
Post-Click Marketing: Converting Search Engine Traffic
Whose idea what it to have just a little snack break instead of lunch? I can’t work like this. And by like this I mean covered in chocolate from my delicious ice cream sandwich.
This session the moderator is Anna Maria Virzi (ClickZ) and panelists are Carrie Hill (Blizzard Internet Marketing), Laura Wilson (New England Journal of … Read more
Best Kept Secrets To Search
Back from my ice cream sandwich lunch and we’re in the home stretch. This time it’s Dana Todd moderating Katee Crawford (California Chamber of Commerce), Eric Enge (Stone Temple Consulting) and Richard Zwicky (Enquisite).
Dana coins a new term called “red hat SEO” which refers to SEO revenge strategies. Heh. Dana, FTW.
Up first is Katee Crawford.
The California Chamber … Read more
How to Choose a Search Vendor
Moderator Jonathan Allen, Search Marketing Specialist, VNUnet.com, starts off this session by asking who in the audience is from an agency, who is on the client side, and who is looking to market their own product. It’s about five, five and one. This session will be covering the yin and yang of the search for an SEO vendor, as the … Read more
Fast, Free, and Easy Tools To Get You Going
Time to talk SEO tools. Jennifer Laycock will moderate this one with speakers Matt McGee (KeyRelevance), Scott Allen (Hybrid6 Studios) and Joe Abraham (SageRock). This should be fun, let’s do it.
Up first is Matt McGee. He’s like a cute teddy bear. I just want to take him home and place him on my coffee table or something. He’s also … Read more
Special Kelsey Group Presentation: The 3G iPhone: Local Search Demos
Once upon a time there was a conference blogger. Before she got to the conference she had the schedule of the sessions she would attend all sorted out. At the conference, the organizers handed out a schedule of all the sessions and the rooms they would be in. Since she didn’t have the room numbers on her personal schedule, she … Read more
Trademark Issues: What SEMs Should Know
Moderator Jeff Rohrs (ExactTarget) are back in the Inside Intelligence track with a new set of panelists. Mark J Rosenberg, Esq. (Sills Cummis & Gross P.C.), April Wurster (Baker & McKenzie) and Eric Goldman (Santa Clara University School of Law).
Why do I keep recapping the legal sessions? I never understand a word! Also, it’s cold in here. … Read more
Effective Contextual Search Management
Wow. Okay. It’s the morning after SearchBash. Let’s pretend to look alive, people. Maybe if we do, we can trick people!
Gregg Stewart is moderating with David Szetela (Clix Marketing), Cynthia Tillo (Adobe Systems), and Jennifer Slegg (JenSense.com). Whoever put an advanced advertising session at 9am on the last day of a four-day show…well, we’re going to have some words later. … Read more
How to Speak Geek: Working Collaboratively with Your IT Department to Get Stuff Done
Ah, the internal battle of IT and marketing. How do you get the IT folks to actually implement your brilliant vision? I have no idea but our panelists Matt Bailey (SiteLogic), Greg Boser (3 Dog Media), Sage Lewis (SageRock) and Chris “Silver” Smith (Netconcepts) think they do. Greg and Sage are last minute additions and don’t have … Read more
Morning Keynote: Dan Heath
Good morning! It’s the last day of SES, the last chance to take in all the Internet marketing goodness floating around the conference hall. Let’s see if I can transfer any of that to you, dear reader.
Dan Heath is the author of “Made to Stick: Why Some Ideas Survive and Others Die”, a NYT bestseller and acclaimed business book. Kevin … Read more
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