Bruce Clay Blog : 2/2 : SEO conference
April 23, 2010SMX Sydney|Keynote – The State Of The Search Union|Keynote Panel
Good Morning Everybody, there are a couple of bloodshot eyes and weary heads here at SMX Sydney, for once I am not one of them, yay. And now a stupid joke to wake everyone up: A vulture gets on a transatlantic flight with a dead animal in each claw. The flight attendant stops him, and [...]
April 22, 2010
SMX Sydney | Universal Search | Des O'Dell
Here he is, the captain of charisma, the doctor of details, the master of magnificence and the giver of raises ( hint hint ), Bruce Clay Australia’s very own Des O’Dell, speaking on Universal Search. If you are not doing something for Universal search, you should be, there are still massive opportunities and threats in [...]
Advanced SEO Track Q&A|SMX Sydney
Does a penalty stay in place until the offending act is removed or until a re-inclusion request? It depends, sometimes you need to file a request and sometimes it just happens by algorithm. Can your I.P deliver by country for specific words? Yes, that’s fine. How can you remove past events? You would need to [...]
SMX Sydney | Avoiding Search Engine Penalties | Greg Grothaus-Google
I managed to have a chat to Greg last year on the boat ride, he’s great, awesome to see him back again. Let’s hear what he has to say on Avoiding Search Engine Penalties. google.com.au/webmasters-Greg’s most important take away Ranking is the process by which S.E’s order results. In 2009 google released 500 ranking adjustments [...]
SMX Sydney | Diagnosing Technical SEO Issues | SEOmoz
Danny’s checklist for diagnosing technical issues Prepare your browser- make sure your browser ‘see’s things like a S.E bot Disable Cookies Change user agent to Googlebot Read the title tag and figure out how it could be improved See if the URL changed i.e. see if any redirects are being used Check if the URL [...]
Q&A-Level 3 Advanced SEO Track
“Tie in paid placement with blogs and future press releases, get good contextual links”, Greg. Getting around no-follow aka link condom . Link builders should still take no follow links, cant ignore no follow links. Having them show up may be part of a natural link profile. Offer cash to make no follows go away. [...]
SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser
The biggest thing is strategy development, strategy is your plan for building links. Before you start, analyse the space you are working in and develop a link profile built on the averages of the data collected. Replicate both the quality and quantity of the average profile. This will keep you within the norm and prevent [...]
