SEO Tools : Bruce Clay Blog
November 2, 2011Google to Implement SSL Encryption to Searches
If a user is signed in into his or her Google account, their searches will now become encrypted by default through a secure connection.Google states this change will only occur when searching on Google.com and being signed in. Why the Need for SSL (Secure Socket Layer) Encryption? Google has mentioned that search has become personal [...]
September 27, 2011
Triggering Rich Snippets from rel=”author” attributes.
Although rankings are important for SEO, once you have them, persuading more visitors to click through to the website is the next step towards the ultimate end goal of increased sales/conversions. One of the ways that you can improve the click through rate from the search engine results pages (SERPs) is to attract attention and [...]
August 18, 2011
Most useful new features in Google Analytics v5
The new version of analytics (v5) became available to all users from April 2011. Other than its new look, it has many new features for helping provide better analysis and SEO reports. The analytics team is still working to give us more surprises over the next few months. I will be covering the most useful [...]
August 15, 2011
How to optimise your WordPress installation for SEO (part 1)
May 23, 2011
iPhone SEO Applications
Doing SEO on your mobile phone? We decided to analyse every SEO iPhone App we could get our hands on from the App Store and this is what we found. The native SEO iPhone applications currently available definitely don’t provide the full capability of desktop or hosted SEO tool solutions; however that is not necessarily [...]
May 20, 2011
Calculating Impressions
A couple of months back I wrote a post on how to use Microsoft Excel when calculating search engine visibility percentage (SEV%). This is useful for visualising how you rank for your keywords compared to your competitors. The problem with this method of presenting data is that, while it may make perfect sense to SEO [...]
May 10, 2011
Optimising web pages using Google Website Optimiser (Part 2)
Last month, we saw how to experiment a web page using A/B testing. In this post, I will discuss another way to experiment with web pages, that is, Multivariate testing. What is Multivariate testing? Multivariate testing is one of the various methods for experiments in Google Website Optimiser (GWO) that lets you test different permutations [...]
March 21, 2011
SEO Tools for Microsoft IIS Servers
One of the most frustrating things that I have come across is a CMS (Content Management System) that has poor support for SEO. Basic tools such as generating a sitemap, searching for broken links or checking markup are often unavailable. This blog will focus on SEO tools available for websites built on Microsoft IIS [...]
