Internet Marketing
January 15, 2007
Weekend Update
DMOZ Accepting Submissions
News is quickly spreading at places like here, here and here that DMOZ is back from the dead and open for business. The question now is: Do you care?
It’s been pretty well documented that DMOZ had been having some "technical issues" dating back to October 2006, but it seems things are starting to get back on track over … Read more
December 8, 2006
SES Chicago Recap
It’s sort of like the Friday Recap, only not.
So we’re back. The entire Bruce Clay, Inc. team has made their way back from snowy Chicago (some of us earlier than others. Jerks.). Personally, I had an absolute blast getting to meet everyone and I hope you had a chance to stop by the booth and say hello to the real … Read more
December 7, 2006
It’s Thursday and SES Chicago has come to an end. We hope everyone had a great show and learned lots about search marketing, optimization and this great industry. While the stellar Bruce Clay team heads back home, we’ll take a moment to review all the coverage here on the blog.
Monday:
Merging Video and Search Engine Optimization
Landing Pages: It’s All About … Read more
Organics Listing Forum
Today’s Organic Listings Forum is moderated by Detlev Johnson, with speakers Bruce Clay (Bruce Clay, Inc.), David Naylor (Bronco), Todd Friesen (Range Online Media) and Mike Grehan (international search marketing consultant).
Since this is an open question and answer format, I’ll do my best to paraphrase each question and let you know who’s responding with what. Of course, my job would … Read more
In House: Big PPC
This session discussed what to do when you find yourself in a keyword bidding war with…yourself — or, more accurately, when subdivisions in your company try to outbid each other for keywords. By not centralizing your marketing divisions, you run the risk of driving up PPC costs as you fight against yourself for your own terms. It’s time to end … Read more
Big Ideas for Small Sites & Small Businesses
Here we are on Day 4. We made it, folks. Let’s dive in.
Jennifer Laycock (Search Engine Guide) starts off the panel, noting that though the Internet was once considered the great equalizer, that’s since changed. The Internet used to give everyone a level playing field, but now money is starting to have more of an influence, helping large companies gain … Read more
December 6, 2006
Keynote: Search In 2006
[I'm kicking myself right now for forgetting my camera. Danny Sullivan and Barry Schwartz are sitting huddled together on the edge of the stage quietly chatting and it's perhaps the cutest thing I've ever seen. There's a total "my buddy" moment going on.]
It’s time for Danny’s keynote and I’m personally psyched. The chair-throwing mood Jason Calacanis inspired yesterday has subsided … Read more
Blog & Feeds Search SEO
So a little change of plans, hope you don’t mind. I was planning on attending today’s Usability & SEO session, but at the last minute I found myself being mysteriously drawn into the Blog & Feed Search SEO panel instead. Maybe it’s because I’m a blogger by trade.
Detlev Johnson is acting as moderator for speakers Amanda Watlington (Searching for … Read more
SMO: Social Media Optimization
Next up, the Social Media Optimization panel examines how using community-built Web sites can be a great way to tap into links and search-driven traffic.
Chris Sherman is moderating this one with speakers Andy Hagans (TLA), Neil Patel (Advantage Consulting Services), Rand Fishkin (SEOmoz) Todd Malicoat (Stuntdubl) and Lee Odden (Online Marketing Blog).
This has nothing to do with the fact that … Read more
Images and Search Engines
Okay, to officially kick off Day 3 of SES Chicago I have propped myself up (because let’s face it, at this point I need the propping) at the Images & Search Engines session. Myself, Kim Krause-Berg and Matt McGee have joined forces to form ‘blogger central’ (Matt’s term, not mine) in front of the shiny projection screen (late nights = … Read more
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