Internet Marketing
March 20, 2008
Staffing Up Search
Hey, hey! Kevin Ryan is moderating with speakers Frank Watson (Kangamurra Media), Kendall Allen (Incognito Digital), Mike Moran (IBM) and Nell Thompson (Full Sail). Wait – Frank Watson speaks at sessions? I thought he just came to, well…never mind. We love Frank.
We’re starting late, which means we’ll end late, which means the 15 minutes I have between sessions is likely … Read more
OldTimers On Search
Kevin Ryan is stalking me and moderating the OldTimers On Search panel with speakers Rob Graham (Laredo Group), Kevin Lee (Didit), Doron Wesly (Millward Brown Inc) and Stephen DiMarco (Complete). For serious. I have never seen Kevin Ryan as much as I have this week. Not that I’m complaining. Kevin makes me laugh.
Kevin says it’s hard to set up a … Read more
Morning Keynote: Andrew Tomkins
It’s starting to feel a bit like Groundhog Day with all these early morning keynotes, isn’t it? Another keynote. Another cup of coffee. Another mysterious headache that feels like there are oompa loompas dancing on my head.
I’m actually curious to see what the turnout will be for this one. I’m pretty sure half of the attendees are still … Read more
March 19, 2008
Social Search: The Next Step
Last session on Day 3. I’m exhausted. I shall summon all of the energy buried inside me to finish this day off. On panel we have Steven Marder (Eurekster), Erik Qualman, Simon Heseltine (Serengeti Communications) and Marty Weintraub (aimClear). [inhales deeply]
Up first is Simon Heseltine:
What is Social Search? It’s that human involvement.
Regular search engines provide algorithmically ordered … Read more
Social Search: Research Informing Search Strategies
Oh heavens, it is freezing in here. My legs will surely fall off. Hopefully speakers Andrew Frank (Gartner Industry Advisory Service), Jonathan Ashton (Agency.com) and Rob Key (Converseon) will keep me distracted with their vast social search insights and I won’t notice the intense numbing.
Andrew Frank is up first.
Marketing in the Spotlight
Losing: Faith in the power of mass media … Read more
Afternoon Keynote: Jason Calacanis
Take a deep breathe. You know this is going to be good. Jason Calacanis is giving the afternoon keynote at SES NY, which is an SEO conference. Do I even need to say anything? I’m just hoping no one gets shot. Or if they do, they don’t bleed on me.
[Jason just walked by and said I have to … Read more
Top Search Trends
Hey, hey, happy people. Lunch is over and it’s time to learn about the Top Search Trends. Speaking we have Heather Dougherty (Hitwise), Jeremy Crane (Compete) and Roger Barnette (SearchIgnite). I had a brownie for lunch. It tasted like rainbows and sunshine.
Kevin is making jokes about the SES box lunches and no one is laughing. It’s awkward. He’s dying up … Read more
Ad Testing: Research & Findings
[I’m feeling a bit out of sync in this session at the moment. I’m seated way on the right instead of front and center like I’m used to. It was a strategic decision on my part. With six sessions happening today and only 15 minutes between some, I need to conserve battery power. The power outlets are on the right. … Read more
Morning Keynote: Gordon McLeod
I have coffee. There’s a keynote. Let’s go.
Kevin Ryan is up and says we’re in the homestretch here. There are only two days left of drinking. Um, he means sessions. Two more days of sessions. Who drinks at conferences? Stop looking at me.
Stop it!
Okay, Gordon is up. Thank goodness.
Gordon says last year they rechristened themselves as The Wall Street … Read more
March 18, 2008
Landing Page Testing & Tuning
We’ve hit the final stretch of Day 2 with the Landing Page Testing & Tuning session. This one features an introduction by Sage Lewis (SageRock.com) with Tim Ash (Site Tuners) presenting. Now seems like an appropriate time to comment that I am freezing. The toes are doing that turning blue thing again.
Sage is suddenly doing an infomercial … Read more
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