Internet Marketing
March 26, 2009
Don’t Be Afraid of the Dark: Black Hat PPC Tactics
It’s time for my final session at SES New York and the words “black hat” are in the title. I’m thinking there’s some more juice to squeeze out of the conference before the doors close, and I’m here to drink it up. Lisa Barone is across the aisle from me. What are the chances she’ll be offering up some editorial … Read more
Independent SEM/SEOs: Issues & Answers
I’ve moseyed over to the Issues & Answers track. The moderator is David Hoffman, founder of Search Smart Marketing. The speakers are: Patricia Hall, managing partner of Hallmark Capital; Yuval Marcus , counsel at Gottlieb, Rackman & Reisman, P.C.; Heather Rogers-Symon, assistant director of business development, HUB International, Northeast; and Kathleen Fealy, president of KF Multimedia & Web, Inc.
David says … Read more
News Search SEO
Off to the organic track for some news and SEO learning. Our moderator is Mark Jackson, SEW expert and president/CEO of VIZION Interactive. The line up of speakers is: Greg Jarboe, president and co-founder, SEO-PR; Lisa Buyer, president and CEO of The Buyer Group; Dana Todd, CMO of Newsforce; and John Shehata, senior SEO manager at Advance Internet, Inc.
Dana Todd … Read more
An Update on Social Media Optimization
This session of the Social Media & Blogging track has a power lineup. Our moderator is
Kevin Newcomb, managing editor of Search Engine Watch. The speakers are: Liana Evans, director of Internet marketing at KeyRelevance; Dave Snyder, co-founder of Search & Social; Benu Aggarwal, founder and president of Milestone Internet Marketing; Marty Weintraub, president of aimClear; and Chris Winfield, president of … Read more
Morning Keynote: The Brand Bubble by John Gerzema
Good morning and welcome to day three of SES New York. To launch this final day of a whirlwind conference, we’ll be hearing from John Gerzema, our keynote speaker, Chief Insights Officer of Young & Rubicam Group and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It.
There’s a slide on the screen that … Read more
March 25, 2009
Dealing With Affiliates: A Roadmap to Success
This Fundamentals track session is moderated by Jeffrey Rohrs, VP of marketing at ExactTarget. Our lovely speakers are Kristopher Jones, president and CEO of Pepperjam; Jeff Ferguson, SES Advisory Board member; Lori Weiman, CEO of The Search Monitor; and Peter Figueredo, CEO of NETexponent.
Kris Jones is going to start it off. He says he has a unique perspective as he … Read more
Orion Panel: The State of Search – A Maturing Marketplace or Poised for More Growth?
Our moderator is the witty Kevin M. Ryan, the chair of the SES Advisory Board and CMO of WebVisible, Inc. Our speakers for this high-level strategy session are: James Colborn, director of Microsoft advertising at Microsoft; Robert Murray, CEO of iProspect; Steven Kaufman, SVP media director for Digitas; Jon Diorio, group product manager for AdWords and Monetization Products for Google; … Read more
Advanced B2B
This session’s moderator is Rebecca Lieb, VP of U.S. operations for Econsultancy. Our speakers are: Scott Brinker, president and CTO of ion interactive; Kevin Lee, co-founder and executive chairman of Didit; Ian Harris, CEO of Search Laboratory Ltd; and Adam S. Goldberg, chief innovation officer of ClearSaleing.
Scott Brinker is up first. He specializes in post-click marketing — landing pages and … Read more
Small Voices, Big Impact: Social Media for the Little Guy
Good morning and welcome to day two of SES New York. Forget the pleasantries; I skipped coffee this morning after an argument with my alarm clock. And Kim Krause Berg of cre8pc and Lisa Barone of Outspoken Media are both blogging this one as well. I see Greg Jarboe of SEO-PR and Mike McDonald of Web Pro News up front … Read more
March 24, 2009
Getting Mobilized! Mobile Marketing Strategies
Getting Mobilized! Mobile Marketing Strategies
As Matt Bailey explained during the last session I attended, SES organizers are working hard to drill down into topics more. More deep and focused content was requested through surveys that attendees submit following conferences. Solo presentations are one solution they’re experimenting with at SES. So here’s another solo presentation, this time by Cindy Krum, founder … Read more
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