August 24, 2007

SES San Jose 2007 Coverage Recap

Posted by Lisa Barone on 08/24/2007 @ 10:16 am | Comments (3)

And we’re back!
If you were in town for the show, I hope you had a chance to stop by the booth and say hi to Bruce, Mike and our assortment of fine analysts. And if you weren’t in town, well then, I hope you enjoyed my attempt at being useful and covering a bunch of the sessions. I apologize … Read more




August 23, 2007

Buzz Monitoring

Posted by Lisa Barone on 08/23/2007 @ 2:43 pm | Comments (3)

Chris Sherman is moderating the final session of the conference with speakers Rob Key (Converseon), Andy Beal (Marketing Pilgrim) and Jonathan Ashton (Agency.com).
[The sound in this room is really weird. I'm sitting 4 feet away from Chris Sherman and I can't hear a word he's saying. That makes me feel really good.]
Rob Key is up first and starts by sharing … Read more




User Generated Content & Search

Posted by Lisa Barone on 08/23/2007 @ 12:02 pm | Comments (1)

Rebecca Lieb is moderating this morning’s User Generated Content & Search session with speakers Andrew Goodman (Page Zero Media), Matt McGee (Marchex) and Lee Odden (TopRank Online Marketing).
Up first is Lee Odden.
First some stats: 51 percent of all consumers engage in User Generated Content (UGC), with 71 percent of the "millenials" (18-25) using it.
Why should you take … Read more




Issues In Analytics

Posted by Lisa Barone on 08/23/2007 @ 10:57 am | Comments (1)

Final day!
Alex Bennert (Beyond Link) is moderating this morning’s analytics session with speakers Eric Enge (Stone Temple Consulting), John Marshall (Market Motive), Avinash Kaushik (Occam’s Razor Blog) and Jonah Stein (Alchemist Media).
Alex reveals she has changed the name of the panel. It’s no longer Analyzing the Analytics Partners. Now it is Issues in Analytics. Sweet, that’s way easier to spell!
First … Read more




August 22, 2007

The SEO Reputation Problem

Posted by Lisa Barone on 08/22/2007 @ 6:08 pm | Comments (3)

Hang in there, folks! Jeffrey K. Rohrs is moderating the last session of Day 3 with speakers Shari Thurow (Omni Marketing Interactive), Kristopher B. Jones (Pepperjam), Jennifer Laycock (Search Engine Guide), Jonathan Hochman (Hochman Consultatns) and Kathleen Fealy, (SEMPO).
[Kristopher Jones originally introduces himself as Jason Calacanis and then as Dave Pasternack. SEOs are funny.]
Shari Thurow is up first.
Shari tells … Read more




SEM Pricing Models

Posted by Lisa Barone on 08/22/2007 @ 5:17 pm | Comments (3)

We’re nearly the ending of the day, folks! This time Misty Locke is moderating the session with panelists Rand Fishkin (SEOmoz), Lance Loveday (Closed Loop Marketing), Ken Jurina (Epiar Inc) and Mike Murray (Fathom SEO). Misty is very excited. She’s making us clap for all the speaker introductions. I think Misty was recently caffeinated.
Up first is Rand Fishkin who … Read more




So You Want To Be A Search Marketer!

Posted by Lisa Barone on 08/22/2007 @ 3:15 pm | Comments (0)

Speed talker Misty Locke is moderating this session with panelists Dan Perry (Cars.com), Pradeep Chopra (OMLogic), Jessica Bowman (Business.com), David Wallace (SearchRank) and Michael Gray (Atlas Web Service and giant troublemaker).
Up first is Pradeep Chopra.
The Internet has changed the way business is done today by creating a level playing field that is independent of time, distance and capital. The … Read more




Search APIs

Posted by Lisa Barone on 08/22/2007 @ 12:22 pm | Comments (0)

There have been a lot of search engine optimization-related session recaps in the past few days, but this time we get a pay per click one. Look excited. Or at least awake.
Anne Kennedy is moderating this morning’s Search APIs session with panelists David Flesh (SEMDirector), Dan Boberg (Yahoo!), Julienne Thompson Hood (Advertising.com) and Jon Diorio (Google).
First up is … Read more




SES San Jose Keynote with Marissa Mayer

Posted by Lisa Barone on 08/22/2007 @ 11:01 am | Comments (0)

Welcome to Day 3 of SES. It’s time for Marissa Mayer’s keynote. Let’s do it.
[Okay, bear with me. It’s taking a little while for the Incisive folks to get things set up this morning. I’m just realizing that this is the first session I’m covering with Danny present. I’ve missed the Sullivan banter.
Vanessa Fox is stalking Tamar. … Read more




August 21, 2007

Are Paid Links Evil?

Posted by Lisa Barone on 08/21/2007 @ 6:15 pm | Comments (21)

I’m giggling. I don’t know why. It’s probably the combination of lack of food and because someone was crazy enough to put Michael Gray, Matt Cutts, and Greg Boser on the same panel to discuss buying links. This is going to be so totally good that I can’t even take it!
Seriously though, the entire search community is represented in this … Read more




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