August 21, 2009

Friday Recap: Relive the Magic Edition

Posted by Virginia Nussey on 08/21/2009 @ 4:13 pm | Comments (1)
Bruce Clay and Virginia Nussey at IM Charity Party SES San Jose

Jinkies! Friday already?! Feels like just yesterday I was living the SEO good life at SES San Jose.

Bruce and me at the IMCharity Party. Photo by Dana Lookadoo.

There are some resources helping me relive the magic. At WebmasterRadio.fm you can download all three keynotes from the SES. And Yo Yo SEO founder, Dana Lookadoo, has posted awesome albums of … Read more




August 18, 2009

Our SEO Newsletter Turns 70!

Posted by Virginia Nussey on 08/18/2009 @ 10:47 am | Comments (1)

After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter.
It’s a cause for celebration here … Read more




August 13, 2009

Complete SES San Jose Liveblogging Coverage

Posted by Susan Esparza on 08/13/2009 @ 4:12 pm | Comments (0)

Where was Virginia for the last week? Why up in San Jose, of course, at Search Engine Strategies. She covered 14 sessions over three days and still found time to record a radio show live for WebmasterRadio. Give her a hand, folks.
Tuesday, August 11

9:00 am
Opening Keynote: Clay Shirky, Author of Here Comes Everybody

10:30 am
How to Optimize for Search & … Read more


Filed under: Liveblog, SES San Jose 2009


Advanced SEO Roundtable: What Is It Really? And Where Is It Going?

Posted by Virginia Nussey on 08/13/2009 @ 3:56 pm | Comments (1)

The advanced SEO roundtable — undoubtedly one of the most packed sessions of the show. People are lining the walls for this one. Should be awesome! Our moderator is Richard Zwicky, Founder & CEO of Enquisite. Our distinguished speakers are:

Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, … Read more




The New Search ROI: Measuring More than Conversion

Posted by Virginia Nussey on 08/13/2009 @ 3:11 pm | Comments (1)
Thomas Bindl

Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are:

Thomas Bindl, Founder & CEO, Refined Labs GmbH
James Colborn, Director, Microsoft Advertising, Microsoft
Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group
Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics
Niraj Shah, Product Manager, Marin Software

Jeff welcomes the crowd after a nice … Read more




Electronic Contacts and the Long Arm of the Law

Posted by Virginia Nussey on 08/13/2009 @ 11:59 am | Comments (0)
Long Arm of the Law Panel

Our moderator is Anne F. Kennedy, SES Advisory Board, Founding Partner and CMO, Joblr.com and Managing Partner & Founder, Beyond Ink. Our speakers are Robert Friedman, Partner, Kelley Drye & Warren, and Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.

Anne says our speakers will put up legal jargon definitions in the presentation slides. Robert is up first. … Read more


Filed under: SES San Jose 2009


How to Prepare for the Future of Search: Keynote with Charlene Li

Posted by Virginia Nussey on 08/13/2009 @ 10:26 am | Comments (1)
Charline Li Keynote slide

Oh, the final day of a rocking conference. The flamenco music has just faded out and Liana Evans is now on the stage. She says that every time she hears our speaker talk she always has awesome takeaways. Li’s speaking of Charlene Li, co-author of Groundswell and founder of Altimeter Group. Charlene steps up to the podium.
Think of how far … Read more




August 12, 2009

Social Media: White Hat vs. Black Hat

Posted by Virginia Nussey on 08/12/2009 @ 5:29 pm | Comments (1)
Social Media Panel

Someone clever has set the stage for the black hat/white panel with some smooth jazz tunes over the speakers. I expect the panel will tackle this potentially controversial topic like the cool cats they are. Our moderator is Dave Evans, VP, Digital Voodoo. Our speakers are:

Beth Harte, Community Manager , MarketingProfs
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Dave … Read more




Four Paths to Success in a Tough Travel Economy

Posted by Virginia Nussey on 08/12/2009 @ 4:15 pm | Comments (0)
Benu Aggarwal

We’re in the vertical & B2B track for this one. Our moderator is Elisabeth Osmeloski, Director of Online Media, Adventures in Search. Our speaker line up is:

Benu Aggarwal, Founder & President, Milestone Internet Marketing
Michelle Stern, Client Services Director, iProspect
Roger Wong, Product Manager, Bing Travel
Carrie Hill, Director of Search Strategies & SearchEnigineWatch Expert, Blizzard Internet Marketing

Benu Aggarwal, Milestone Internet Marketing

Benu steps … Read more




SES San Jose Keynote with Nicholas Fox

Posted by Virginia Nussey on 08/12/2009 @ 2:10 pm | Comments (0)
Nicholas Fox Keynote - SES San Jose

For some background, Nicholas Fox is the business product management director for Google AdWords. According to his speaker bio, he “is responsible for the development and improvement of the algorithms that determine the display, ranking, and pricing of AdWords ads on Google and its partners. Nicholas also leads product management for AdWords bidding features, which enable advertisers to maximize their … Read more




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