July 4, 2007

The Top SEOs ‘Give it Up’ In Seattle for SMX

Posted by Lisa Barone on 07/04/2007 @ 7:00 pm | Comments (11)

Early last month in a city known as "Seattle", a group of search marketers attended a magical gathering called Search Marketing Expo. You’ve already heard about most of the magic that took place, but there was one meeting Lord Sullivan would not let the peasant bloggers discuss until one month after it occurred. Anyone who broke the honor code … Read more


Filed under: SMX Advanced 2007


June 11, 2007

SMX, Ask.com and a Reader Poll

Posted by Lisa Barone on 06/11/2007 @ 5:20 pm | Comments (3)

Between last week’s Search Marketing Expo and my jaunt back East, I’m a little out of the loop and I’m sporting more open browser windows than Susan has imaginary friends. [They aren't imaginary! They're virtual. --Susan] Let’s revisit what happened while I was flying around the country. Maybe I can get my window count under fifty.
Search Marketing Expo Is Over
Sadly, … Read more




June 5, 2007

Beyond the Majors

Posted by Susan Esparza on 06/05/2007 @ 4:43 pm | Comments (1)

Last session! I’m back in the Advertising Track for the Beyond the Majors session–considering I nearly died last session it’s a relief to be back in the very pretty Paid Search room. I picked my seat because there’s a plug here. No dead laptop today! Just dead wrists. After this, I’m going to find an Advil … Read more




Paid Search: The Giant Focus Group

Posted by Lisa Barone on 06/05/2007 @ 3:28 pm | Comments (1)

After a very long break for lunch, Jeffrey Rohrs is moderating this afternoon’s Giant Focus Group with speakers Tom Leung (Google), James Colborn (Microsoft), John Kim (Yahoo!) and Paul Vallez (Ask.com).
[I’m kind of sad. This is my last bloggable session of SMX. Tear. Matt McGee and I tried to get Danny to let us blog this afternoon’s Give it Up … Read more




Better Ways

Posted by Susan Esparza on 06/05/2007 @ 3:10 pm | Comments (0)

After another delicious lunch, we’re back with our moderator and host Danny Sullivan for the Better Ways session in the Organic SEO track. Panelists this time around are Alex Bennert (Beyond Ink), Greg Boser (WebGuerilla), Jim Boykin (We Build Pages), Christine Churchill (Key Relevance), Todd Friesen (Range Online), Cameron Olthuis (ACS) and Aaron Wall (SEO Book).
Danny starts off by … Read more




Penalty Box Summit

Posted by Susan Esparza on 06/05/2007 @ 12:22 pm | Comments (3)

After a break and a yummy cupcake, we’re back for our first Organic Search Engine Optimization session. Danny Sullivan is our moderator for today’s Penalty Box Summit. Speakers today are Peter Linsley (Ask.com), Aaswath Raman (Microsoft Live Search), Tim Mayer (Yahoo) and Matt Cutts (Google).
Danny and the panel put on hockey masks (because it’s about penalties, … Read more




Pump Up Your Paid Search

Posted by Lisa Barone on 06/05/2007 @ 11:53 am | Comments (0)

Jeffrey Rohrs is moderating this morning’s Pump Up Your Search panel with speakers Brad Geddes (Local Launch), Ben Perry (iProspect), and Matt Van Wagner (Find Me Faster). If these gentlemen talk as fast as Misty Locke, I’m quitting and taking my giant cupcake with me.
The sound in this room is seriously strange. It sounds like Brad is speaking into … Read more




Debate: Is Bid Management Dead?

Posted by Lisa Barone on 06/05/2007 @ 10:14 am | Comments (1)

Morning. Everyone will be happy to know that Susan and I both arrived on time to this morning’s session. And I still had time to dry my hair. And get coffee. How sweet it is!
But enough about my morning. Jeffrey Rohrs is moderating this morning’s paid search debate with speakers Robert Ashby (Microsoft), Peter Hershberg (Reprise Media), Misty Locke (Range … Read more




June 4, 2007

Keynote Conversation with Satya Nadella

Posted by Lisa Barone on 06/04/2007 @ 6:30 pm | Comments (0)

Almost done with day one, folks. Don’t wimp out on me now.
It’s time for introducti — oh, no! Danny just introduced Satya as a "15-year-old" instead of a "15-year veteran". Smooth, Danny. In case you don’t know, Satya Nadell is Corporate Vice President of Microsoft’s new Search & Advertising Platform Group.
When talking about Microsoft, Satya says that … Read more




Personalized Search: Fear or Not?

Posted by Lisa Barone on 06/04/2007 @ 4:59 pm | Comments (1)

I’m considering getting a restraining order because Danny Sullivan has followed me into yet another session. This time he’s here moderating (read: blatantly stalking) the Personalized Search panel with Matt Cutts (Google), Michael Gray (Atlas Web Service), Gord Hotchkiss (Enquiro), and Tim Mayer (Yahoo).
Danny starts off talking about personalized search at Google. He says Google is starting to shape results … Read more


Filed under: SMX Advanced 2007


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