Internet Marketing
November 7, 2008
SMX East 2008 Give It Up: White Hat Edition
One month ago, SMX East held it’s Give It Up session — this time with a new twist. All the secrets revealed by the panelists were tips considered to fall into the white hat category of search engine-accepted search engine optimization techniques. As with all Give It Up sessions, the tips and tricks revealed were under a blogging embargo for … Read more
October 10, 2008
Ask the Search Engines
The last day of SMX East was hectic as I tried to touch base with new friends and contacts, attend all the sessions and make it to my flight in time. I managed to pull off most of those objectives, with the exception of posting a couple of live-coverage entries to the blog. So without further ado, here’s what happened … Read more
October 9, 2008
Get SEO Into All the Right Places of the Development Life Cycle
People are beginning to trickle out as we’re reaching the end of the sessions. Their brains are probably stuffed to the brim. What a marathon it’s been! Let’s get our sprint on for this penultimate leg.
Jessica Bowman, Founder, SEOinhouse.com, is both moderator and a speaker for this one.
What people think SEO is:
Little tips that need to be incorporated into the … Read more
October 8, 2008
Advanced Keyword Research Tactics
Welcome to the final day of SMX East. These sessions may be last, but they’re certainly not least important. I haven’t grabbed coffee yet but think this one will rock, so I’ll do my best to turn my brain on.
Gordon Hotchkiss, President and CEO, Enquiro, is moderating and says he’s glad the audience came this early, early morning after Search … Read more
October 7, 2008
Legally Speaking: Recent Legal News About Search
Jeffrey K. Rohrs, our moderator, is a “recovering attorney” but he still likes to moderate these types of panels. I agree that legal issues can be very interesting and, of course, important.
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C., says that there are a lot of legal issues being addressed at the moment. The press and politicians are starting … Read more
Googleopoly
Finishing out the day on the Issues Track, let’s take a look at Googleopoly! Our moderator is Jeffrey K. Rohrs, VP, Marketing, ExactTarget, and he’ll be the one asking the questions. Our speakers are: James Grimmelmann, Associate Professor of Law, New York Law School; Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC; Kevin Ryan, CEO and Founder, Motivity Marketing; … Read more
Personalized and Customized Search
Moderator Danny Sullivan says that it was very hard to get speakers for this topic because many people aren’t sure what they’re doing yet as far as personalization and customization are concerned. But Bryan Horling, Software Engineer, Personalized Search, Google, is hoping to give an overview of what’s going on, what changes to expect and the history behind personalized and … Read more
Search & The U.S. Presidential Campaign
So I chose to cover this session out of primarily selfish motives, but I bet there’s going to be some broad takeaways that can be applied to company’s marketing campaigns. It’s a large panel of excellent presenters, so this should be fascinating.
Here’s the killer lineup.
Mindy Finn, Partner, former director of e-strategy for Mitt Romney ‘08, Engage
Eric Frenchman, Chief Internet Strategist, … Read more
SMXE Keynote — Tim Armstrong
Welcome back to SMX East. I expect nothing less than awesome after yesterday’s great sessions and the rocking IMNY Charity Party. And we’re kicking it off strong with Google’s Tim Armstrong, President, Advertising and Commerce, North America, & Vice President – Google, Inc.
Danny Sullivan: We’re at the point where people are starting to wonder if Google is getting too big. … Read more
October 6, 2008
Keynote – Click: What Search Activity Tells Us About Society
Danny Sullivan introduces the first keynote speaker of the conference, Bill Tancer, General Manager of Global Research at Hitwise, a Time Magazine columnist, and author of Click: What Search Activity Tells Us About Society. He says that we spend a lot of time wondering about who to market to in search. But oddly enough, for these machines, these search engines … Read more
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