Internet Marketing
October 7, 2009
Social Media, Search & Reputation Management
We’ve reached my last liveblog post of SMX East 2009. But it’s not the last of my reporting from the conference. Don’t miss today’s SEM Synergy podcast straight out of SMX East. Check it out later today or download it anytime from WMR or iTunes.
Following that public service announcement is another great service — technical and strategic recommendations for online reputation management. Here’s the panel:
Moderator: Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc
Rhea Drysdale, COO & Co-Founder, Outspoken Media
Jordan Kasteler, Co-Founder, Search & Social
Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
Marty Weintraub, President, aimClear
Read more.
Twitter Marketing Tactics
A little Twitter with your marketing? Gettin’ tweety with it! Okay, I’m not sure I’ll be leaving New York with my sanity intact, but I know you like it that way. Drum roll please:
Speakers:
Michael Gray, President, Atlas Web Service
Tamar Weinberg, Author, Owner, Techipedia.com
Chris Winfield, President, 10e20, LLC (also doing double duty as moderator)
Chris Winfield wants this session to be as interactive as possible — because that’s kinda what Twitter is about. It’s not about structure. It’s not about rules. And when he does a presentation about Twitter, he likes to have Twitter do it for him. With Twitter you can tap into so many people and get so much information. And that’s takeaway number one. Read more.
SMX East 2009 Coverage
As SMX comes to a close, we take a look back at all the sessions we’ve covered this week. From siloing to usability to PPC and link building, there’s a little bit of everything here. Here’s what you’ll find on the Bruce Clay, Inc. blog and our weekly podcast, SEM Synergy, coming to you this week from SMX East 2009 in New York City. Read more.
Search Meet Display; Display Meet Search
Ding ding ding! Welcome to round 3, er, day 3 of SMX East! How about some search and display synergy for breakfast? Our moderator is Greg Sterling of Sterling Market Intelligence. Our speakers are:
Kevin Lee, CEO, Didit
Robert Murray, CEO, iProspect
Surag Patel, Director, comScore
Megan Pagliuca, Director, Professional Services, Yahoo! Inc.
There’s a trend toward search and away from display, Greg says. Though about half of the people in the room are using both, according to a show of hands. Read more.
October 6, 2009
Ask the Link Builders – SMX East 2009
Another strong Q&A session coming at you! Here’s our panel:
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rae Hoffman, Owner, Sugarrae Internet Consulting
Debra Mastaler, President, Alliance-Link
Eric Ward, CEO, EricWard.com
Q: I had directory links that I paid for 5 years ago and they’re still up. Should I worry about it?
Rae: If you’re not paying them for upkeep then it shouldn’t be a problem. Read more.
Ask the SEOs – SMX East 2009
Danny’s assembled a grizzled group of veteran SEOs. They’re running through intros. Here’s yours:
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Greg Boser, President and CEO, 3 Dog Media
Bruce Clay, President, Bruce Clay, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Todd Friesen, VP of Search, Position Technologies
Rae Hoffman, Owner, Sugarrae Internet Consulting
Stephan Spencer, President & CEO, Netconcepts
Aaron Wall, Author, SEO Book
Read more.
Pumping Up YouTube
Learning about and watching cool videos? Sign me up! Heading up this session we’ve got:
Moderator: Christine Churchill, President, KeyRelevance.com
Speakers:
Matthew Liu, Product Manager, YouTube, Google Inc.
Ciarán Norris, Head of Social Media Marketing, Mindshare Worldwide
Manny Rivas, Associate SEO Account Manger, aimClear
Manny Rivas is up first and will give us an overview and tell us some of aimClear’s findings on Web videos and … Read more
Real Time Search: Opportunity or Hype?
Real-time search has been getting so much buzz lately. But is it really everything marketers hoped for? What does it even mean? Let’s find out.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Gerry Campbell, CEO, Collecta
Jeremy Hylton, Software Engineer, Google Inc.
Ken Moss, CEO & Co-founder, CrowdEye
Kimbal Musk, CEO, OneRiot
Vipul Ved Prakash, Co-founder, Topsy
Danny’s starting us off by answering the question … Read more
Keynote: What’s Next in Search: The Bigwig Crystal Ball Panel
Good morning and welcome to day 2 of SMX East! Pop quiz time! But don’t worry, it’s multiple choice — should be easy. Virginia Nussey A) had a blast at IM Charity Party last night, B) forgot to bring extra laptop batteries to the conference and isn’t afraid to fight you for a seat next to the power outlet, or … Read more
SMX East 2009 Coverage
Day Two at SMX East! What’s coming up today for Virginia? As before, we’ll update this post all day long with links to liveblog coverage of the conference in New York.
Tuesday, October 6
9:00 a.m.
Keynote – What’s Next In Search: The Bigwig Crystal Ball Panel – Liveblog Coverage
10:45 a.m.
Real Time Search: Opportunity Or Hype? – Liveblog … Read more
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