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March 17, 2014

2014 SEO in India Characterized by ‘A Hunger to Get to the Right Knowledge’

Siddharth at Palms club

SEO in India is headed in the right direction, according to Siddharth Lal, managing director of Bruce Clay India — “there is a hunger to get to the right knowledge,” he said.

“With Google tightening the screws on spam, SEOs who really know what they’re doing are coming into the limelight,” Lal said. “In years past, people could do link building and directory submissions and rank — but that doesn’t work anymore. The focus is starting to shift to strong site architecture, page rank transfer and quality content — things that Bruce Clay Inc. has been doing right since the beginning.”

In years past, Lal observed a “lack of understanding in the (Indian) market about the quality of work and level of work that is required” for SEO. Now, however, SEOs in India are looking beyond link building, as evidenced in the fact that the recent SEOToolSet Training in India was sold out.

Read more of SEO in India 2014: ‘A Hunger to Get to the Right Knowledge’.




March 11, 2014

#SMX Liveblog: Twitter For Business (#14C)

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It wasn’t that long ago that Twitter first debuted in 2007 at SXSW. And, in fact, it wasn’t that long ago that we didn’t even consider ourselves “social media marketers”—we were search marketers.

If you only take one thing from this session, this should be it: Twitter is about human communication. Any brand that has an audience that they want to connect with can excel on Twitter. It’s all about finding the community; using the tools they’re using; engaging your community with content that adds value.

Ready for more? Catch all of Ric Dragon’s nitty gritty Twitter for Business run down.




#SMX Liveblog: Paid Social Media Opportunities Including Facebook for Business #13C

Lisa Buyer at SMX West 2014

SMX West’s Social Media Marketing Boot Camp continues on the topic of paid social — advertising and amplification, a critical tool in the social media marketing toolbox. Social media is a pay to play space for brands today, especially on Facebook where the News Feed algorithm can make it difficult for brand pages’ content to display even to followers without a money-backed boost. Presenter Lisa Buyer, author of “Social PR Secrets,” is this session’s boot camp instructor.

Public relations and social advertising — we’re all trying to gain more visibility in the News Feed and it’s very competitive to get seen there. The lines between earned, paid and owned media are blurring.

Read more of SMX Liveblog: Paid Social Media Opportunities Including Facebook for Business




#SMX Liveblog: Social Media Etiquette Guide #12C

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This is a Social Media Boot Camp session, geared at laying a basic foundation for learning about a topic. The presenter is Jennifer Sable Lopez, @jennita, Director of Community at Moz. Basic guidelines for social media management follow.

1. Be real. You’ve heard the advice “don’t be a robot” on social media and that’s great advice — unless your brand is a robot. ;)

Social media story: Pharrell Williams and Arby’s. Arby’s made a joke that they wanted their hat back from Pharrell. Pharrell decided to auction that hat off for charity and Arby’s bought it. Arby’s got to show personality, interact with a notable celebrity and get kudos for supporting charity.

Read more of #SMX Liveblog: Social Media Etiquette Guide #12C.




March 10, 2014

Circle Up: Google+ Tips from SEO & Marketing Pros

google plus tips

Last week, @BruceClayInc hosted the weekly #SEOchat on Twitter. The topic of conversation was getting the most out of Google+. Find out what marketers, including Google+ specialists David Amerland and Mark Traphagen, had to say about the SEO and community benefits of Google+ in Circle Up: Google+ Tips from SEO & Marketing Pros.




February 28, 2014

Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More

Event Optimization

Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We take a deep dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and Pubcon. Read on for a sneak peak at what the February SEO Newsletter has in store.

In the feature article, longtime SMX attendee (and SMX Advanced presenter) Virginia Nussey shares all benefits you stand to gain from attending SMX. In Attend SMX West for Inspiration, Education and Network Building, Nussey breaks down those benefits.

Read more of Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More.




February 14, 2014

Help Your Brand by “Uncovering the Human Factor in Social Media Marketing”

Power Talk Hangout

The top minds in PR today are pushing some progressive ideas. Like press releases are a thing of the past. Like, to do PR in this new media world, a brand needs to be telling stories. And like, if you don’t apologize for your company’s mistakes and mean it, the social media backlash could kill your brand.

They share these insights for everyone to see in Google+ Hangouts on Air. This week, in the debut episode of the monthly event “Power Talk,” respected search-industry speaker David Amerland, Alex Coté (cofounder and CMO of Cloze) and PR expert Steve Martin discussed how PR needs to become two-way conversation, how brands can be authentic and engage online, and from-the-trenches tips for startup businesses.

Their discussion provided a strong example of what your brand’s PR needs to do now: give business a human face.

Read more: Help Your Brand by “Uncovering the Human Factor in Social Media Marketing”




February 12, 2014

10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer

epic Social Media handshake

Your consumers are on social media – and so are journalists, bloggers, influencers and other spreaders of industry news. So much so, in fact, that not including social media as a part of your PR strategy should be considered a drastic wasted opportunity.

To help you get your head in the social media PR game, I’ve asked two of my favorite social media marketing experts – Ric Dragon and Lisa Buyer – to let us in on their top 10 quick and dirty social PR tips.

Use this list as a starting point, then for a deeper dive into social PR – or if you want the chance to run your PR questions by either Ric or Lisa face to face – consider asking your boss to send you to San Jose in March for SMX West and the SMX Social Media Marketing Boot Camp. Both Ric and Lisa are boot camp presenters speaking about social media, how to do it right, and how it can be an effective tool for PR. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.

Click through for the full post of 10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer.




February 11, 2014

Where to Read and How to Write Social Media Case Studies — From Social Media Process Master Ric Dragon

Ric Dragon

Social media marketing — everybody’s doing it. But what the heck are you doing with it!? In Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals we turned to social media process master Ric Dragon for guidance in turning social marketing mantras into action. That, it turns out, is one of Ric’s fortes. Read on for:

  • 3 things to do first when content marketing in 2014. Spoiler: Have you defined your biz’s passion point?
  • A major content marketing misconception that may just be the problem you’re wrestling with.
  • Sources of inspiration for your own content.

Read more of Where to Read and How to Write Social Media Case Studies — Start with Social Media Process Master Ric Dragon.




January 30, 2014

Content Marketing Strategy: More than a Dozen All-Star Professionals Reveal Insights and Tips

content marketing all stars

More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.

In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.




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