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Social Media Marketing Archives : Page 2 of 36 : Bruce Clay Blog

February 12, 2014

10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer

epic Social Media handshake

Your consumers are on social media – and so are journalists, bloggers, influencers and other spreaders of industry news. So much so, in fact, that not including social media as a part of your PR strategy should be considered a drastic wasted opportunity.

To help you get your head in the social media PR game, I’ve asked two of my favorite social media marketing experts – Ric Dragon and Lisa Buyer – to let us in on their top 10 quick and dirty social PR tips.

Use this list as a starting point, then for a deeper dive into social PR – or if you want the chance to run your PR questions by either Ric or Lisa face to face – consider asking your boss to send you to San Jose in March for SMX West and the SMX Social Media Marketing Boot Camp. Both Ric and Lisa are boot camp presenters speaking about social media, how to do it right, and how it can be an effective tool for PR. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.

Click through for the full post of 10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer.




February 11, 2014

Where to Read and How to Write Social Media Case Studies — From Social Media Process Master Ric Dragon

Ric Dragon

Social media marketing — everybody’s doing it. But what the heck are you doing with it!? In Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals we turned to social media process master Ric Dragon for guidance in turning social marketing mantras into action. That, it turns out, is one of Ric’s fortes. Read on for:

  • 3 things to do first when content marketing in 2014. Spoiler: Have you defined your biz’s passion point?
  • A major content marketing misconception that may just be the problem you’re wrestling with.
  • Sources of inspiration for your own content.

Read more of Where to Read and How to Write Social Media Case Studies — Start with Social Media Process Master Ric Dragon.




January 30, 2014

Content Marketing Strategy: More than a Dozen All-Star Professionals Reveal Insights and Tips

content marketing all stars

More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.

In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.




January 13, 2014

Rank for Your Name: Reputation Management for Lawyers – and Anyone Whose Name IS Their Brand

business man standing in front of wall with painted eyes

If prospective clients search for your name on Google, are those results going to make them more or less likely to hire you? With strategic online reputation management (ORM), you can ensure that the search results establish trust, highlight your successes and, ultimately, work in your favor. By controlling the first page of your brand name SERP, you control the message the world sees when it comes to your name.

“For page one search results, you want to make sure there’s nothing in there that you don’t have total control over — it’s even better if you can extend that control onto page two and three,” said Robert Ramirez, a senior SEO analyst who has worked in Internet marketing for over a decade. “Online reputation management is especially important for lawyers, whose name is their brand.

Read more of Rank for Your Name: Reputation Management for Lawyers – and Anyone Whose Name IS Their Brand.




November 18, 2013

Content PR Secrets: Optimizing an Event to Attract Media

Optimizing, socializing and publicizing an event is about enticing attendees, but it’s also about attracting and engaging the people who are not attending including the media, bloggers and high-profile influencers.

That concept caught my Social PR eye when I shared a panel at SES London with Digital PR Expert Mel Carson, who at the time was the brand evangelist for the Microsoft Advertising Community. Mel shared a case study of Microsoft Advertising social media marketing strategy that included more than sponsoring and attending conferences, they brought them to life for the people outside the event by live tweeting, blogging, video interviews and capturing and sharing images of the conference, covering the event as on-the-spot journalists; more than just sponsors. I’ll share that case study here with you.

Using social media outlets to report on the company’s own branded events or from industry conferences can be an effective Social PR content strategy, helping position yourself as a thought leader for industry news sources. It boils down to building an online social media news hub around your offline activities, ultimately creating a platform from which your online audience can enjoy and interact with the brand.

Read more of “Social PR Secrets”‘s Lisa Buyer’s Optimizing an Event to Attract Media.




November 12, 2013

What is Klout? What is Kred? 3 Ways to Wield Social Influence Scores for Improved Online Interactions

Man Looking At A Computer Monitor

Social influence scores (also known as social authority scores) are a measurement of an individual or brand’s reach online. Klout, established in 2009, and Kred, established in 2011, are two of the apps that that brands and individuals use to measure that reach/influence across social channels.

Influence is determined on a myriad of engagement factors, including shares, mentions, likes, retweets, number of followers and quality of followers. It’s not, however, a race for followers – a high Klout or Kred score comes from quality of interaction, not quantity of interaction. According to Klout, “Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.”

Read more of What is Klout? What is Kred? 3 Ways to Wield Social Influence Scores for Improved Online Interactions.




November 6, 2013

Twitter Chats: 3 Reasons You Should Be in #SEOchat (Thursdays at 10 a.m. PST)

Four Twitter Birds with signs reading "#SEOchat"

A Twitter Chat (also known as a Tweet Chat) is an opportunity to engage with people around the world on a particular topic. It’s like a chat room – except responses are limited to 140 characters, always include a relevant hashtag and tend to move at lightning speed. BCI endorses Twitter chat participation, especially participation in #SEOchat, where you can find us weekly.

Read more of Twitter Chats: 3 Reasons You Should Be in #SEOChat.




October 29, 2013

Why Use Twitter: A Journalist’s Defense

Hat with press pass

At some point, you’ve probably heard Twitter labeled as shallow, vapid, useless, etc. — I know I’ve heard as much. And certainly, Twitter has its silly moments, but it is also a powerful platform — especially for a journalist, who has many of the same goals as a publisher. As a journalist, I’m sharing exactly how and why I wield Twitter as a part of my job for businesses curious about the usefulness of this social media tool for their own online brand building efforts.

Read more of Why Use Twitter: A Journalist’s Defense.




October 24, 2013

How a Google+ Strategy Can Help Get You to Page One in the SERPs

hummingbird-redbox

I have found myself reading a lot of content in or through Google+ posts lately. And not because I am going to Google+ seeking content. I don’t go to the Google+ content – the Google+ content is coming to me via page one of my Google Search Plus Your World results.

Forget link building; I say we shift gears and start focusing on circle building!




September 30, 2013

What is the Facebook Algorithm?

Facebook sign on Willow Road

The Facebook algorithm takes into consideration engagement interactions, relevance, timeliness, and thousands of other weighted factors in an effort to populate a user’s news feed with more of the stuff they want (as inferred by Facebook), and less of the noise.

Unlike Twitter where every tweet you make automatically enters the Timeline of every person that follows you, on Facebook the content that shows up in an individual’s News Feed is dictated by an algorithm. If someone Likes your Page (or befriends you if you have a Profile rather than a Page), you’ve simply crossed the first barrier of earning a position in that user’s News Feed.

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on EdgeRank and the Facebook algorithm, read What is the Facebook Algorithm?




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