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Social Media Marketing Archives - Page 4 of 37 - Bruce Clay Blog

April 22, 2013

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”

Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.




April 18, 2013

Can an Upgraded Account Help Optimize Your LinkedIn Profile?

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Logged into LinkedIn lately? If you have, you might have noticed LinkedIn offers a free 30-day trial if you’d like to upgrade to a premium account. An upgraded account can be a good option for job seekers, who can use an upgraded account to be “featured applicants,” or recruiters, who can contact users outside their […]




April 17, 2013

Should Brands Go Dark on Social Media After Disaster?

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There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.

When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.

After Monday’s Boston Marathon bombing, one of the fashion blogs I follow tweeted this:

“Hearts go out to loved ones known and unknown in Boston. Moment of silence the rest of the day for victims of senseless violence everywhere.”

Read more of Should Brands Go Dark on Social Media After Disaster?




April 16, 2013

Following “First Terrorist Attacks of the Social Media Generation,” Twitter and Facebook Prove Invaluable

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Yesterday’s terrorist attack in Boston occurred at 2:56 p.m., with back-to-back explosions as runners finished the Boston Marathon. Immediately, people took to Twitter, Facebook and Instagram to share news, pictures, thoughts and prayers. By 4 p.m., there were 38,000 tweets containing “Boston.” By 6 p.m., that figure rose to 62,468, and by 7 p.m., the total number of tweets regarding Boston was at 96,923. As of 5 p.m. today, there have been 411,636 tweets about Boston.

In the immediate aftermath of what ABC News called “the first terrorist attacks of the social media generation,” social media proved its worth as a source of information.

Many people were without cellphones, and those that did have them struggled to get service as heavy usage flooded the cellular networks. Here, Facebook and Twitter were valuable resources as runners and spectators on the scene were able to tweet their locations to the people they were trying to locate or to alert friends and family afar that of their status.




April 11, 2013

Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More

Whether you want to more closely examine your Twitter following, view multiple accounts, or get more characters for your Tweet, we recommend these five always-helpful Twitter companion apps and sites.

And as part of our Twitter 101 series, we’ve made sure these sites are all beginner-friendly, while still useful for twittizens from way back.




April 9, 2013

LinkedIn Tips: Is your Profile a Star Performer?

With more than 200 million users, there’s a good chance you have a LinkedIn profile. So, you’re linked in, but are you standing out? Having a LinkedIn profile is a great way to promote yourself (and by association, your business or brand) while connecting with like-minded professionals and potential employers. You can make the most out of your LinkedIn profile by tailoring it to appear in queries, expanding your network.




April 5, 2013

Twitter 101 Series: 10 Basic Steps to Increasing Your Twitter Following

Graphic of Twitter birds on branches; the bird at the top asks the birds "Want to follow me?"

Brands on Twitter have one thing in common (besides their love of microblogging): they want to increase their following! The bigger your Twitter following, the more your voice is heard. And the more your voice is heard, the stronger your brand becomes. Twitter is a integral part of social media marketing. This series is geared […]




March 21, 2013

Facebook Ads Campaigns: Easy as 1-2-3-4!

Tal Baron Headshot

OK, well maybe a Facebook Ads campaign really isn’t as elementary as counting to four, but with the right approach, your business can be off and running with a clear path and a test budget to see just how much those social ads can impact your engagement and conversions. If you’re new to the concept of Facebook Ads, you probably have a lot of questions like:

-Where do I begin?
-What makes a good campaign?
-What if I only have a small budget to start?

These are the questions we asked Tal Baron of DataXu, speaker at upcoming SES New York conference, where he’ll be tackling the topic of Facebook Ads. And while Facebook Ads take skill, the four-step approach Tal lays out in this post to create successful campaigns makes it manageable for those who are just starting out.

Read more of Facebook Ads Campaigns: Easy as 1-2-3-4!




March 13, 2013

Social Media Ads #33C

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Greg Finn @gregfinn says that SMX in the past has been geared toward Facebook in terms of social, and this panel is telling in that it covers the social space. Guy Yalif is head of global product marketing at Twitter and hopes to share things about Twitter as a platform that inspire concrete ideas that […]




March 12, 2013

Meet Facebook Graph Search #22B

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Here’s what’s in store according to the SMX West conference agenda: “In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how […]




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