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Social Media Marketing Archives - Page 4 of 37 - Bruce Clay, Inc. Blog

August 20, 2013

August 2013 Ushers in Major Facebook and Twitter Search Upgrades

Twitter search drop-down showing like connectivity

This month Twitter and Facebook kicked off two major search initiatives that show they are both ready and willing to join the era of multimedia personalized search.

Both the new Twitter and Facebook search experiences emphasize making new connections, and are deeply rooted in returning visual results based on social history and the activity of personal connections. That said, where multimedia mixed results make the new Twitter Web search feel almost like rich Google Universal search, Facebook’s emphasis on location- or suggestion-based search phrases make Graph Search feel more discovery-oriented and reminiscent of the recently-upgraded Google Maps App experience.

Read more of August 2013 Ushers in Major Facebook and Twitter Search Upgrades.




August 6, 2013

3 Tools that Get Your Content Shared: Easy As 1-2-Tweet

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It’s great to have an ever-increasing following on social platforms, but social media and marketing is about more than numbers — it’s about engagement. A community manager works to foster sharing and conversation in order to increase brand awareness and share of market voice so the brand benefits from top-of-mind recall when it’s time to pull the trigger.

Three tools that help community managers get content shared are ShareThis, ClickToTweet and Twitterfeed. Read on to discover how you, too, can leverage these tools to get your content shared and tweeted.

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July 9, 2013

Adding Videos, Photos & Links to Your LinkedIn Profile

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LinkedIn rich media has slowly but surely been rolling out to the business-oriented social network’s users, now 225-million strong. Recently, I advised business to consider not only company pages, but also individual profiles, as a place to boost brand visibility, connect with the masses and generate customers (according to HubSpot’s 2013 State of Inbound Marketing Report, 43 percent of marketers generated a customer via LinkedIn).

Visal.ly reports 42 percent of LinkedIn users update their profile regularly, and 35 percent access the site daily. What do all these statistics mean? That it’s more important than ever to stand out on LinkedIn, and with LinkedIn rich media, it’s also easier than ever.

Read more of 10 Answers to LinkedIn Rich Media Questions.




June 24, 2013

2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts

Hamlet

Shakespeare’s Hamlet had a lot on his mind — namely, the “slings and arrows of outrageous fortune.” But if he’d been kicking it in the 21st century, maybe his fortune wouldn’t seem so outrageous — the Prince of Denmark would have been able to track his social fortune, putting a stop to any natural shocks that came about about from seemingly random follows, unfollows, retweets, mentions and favorites.

If Hamlet had access to social media — and the analytics that come with it — perhaps he wouldn’t have been so down; he could have tracked @Claudius, @Gertrude and @Ophelia’s social media musings and in doing so, gain better understanding of what was working in their relationships and what wasn’t.

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May 21, 2013

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

A best practice for vacationing is to write your blog ahead of time!

Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up, if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to expect.

You don’t want your brand voice to fall silent while you’re away, so set aside some to time to craft and schedule social media posts before you vacate. Tweets, Facebook posts and LinkedIn posts should be distributed throughout each day. It is also essential that you find the time to prepare and schedule a blog post ahead of time.

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May 8, 2013

Twitter 101 Series: Take the Next Step with Twitter Engagement

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Hashtag use extends beyond simple categorization. Hashtags are the cornerstone of Twitter chats. And Twitter chats are key to having real time conversations with potential clients, as well as like-minded professionals you can network with.

Read more of Twitter Engagement: Taking the Next Step.




April 22, 2013

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”

Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.




April 18, 2013

Can an Upgraded Account Help Optimize Your LinkedIn Profile?

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Logged into LinkedIn lately? If you have, you might have noticed LinkedIn offers a free 30-day trial if you’d like to upgrade to a premium account. An upgraded account can be a good option for job seekers, who can use an upgraded account to be “featured applicants,” or recruiters, who can contact users outside their […]




April 17, 2013

Should Brands Go Dark on Social Media After Disaster?

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There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.

When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.

After Monday’s Boston Marathon bombing, one of the fashion blogs I follow tweeted this:

“Hearts go out to loved ones known and unknown in Boston. Moment of silence the rest of the day for victims of senseless violence everywhere.”

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April 16, 2013

Following “First Terrorist Attacks of the Social Media Generation,” Twitter and Facebook Prove Invaluable

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Yesterday’s terrorist attack in Boston occurred at 2:56 p.m., with back-to-back explosions as runners finished the Boston Marathon. Immediately, people took to Twitter, Facebook and Instagram to share news, pictures, thoughts and prayers. By 4 p.m., there were 38,000 tweets containing “Boston.” By 6 p.m., that figure rose to 62,468, and by 7 p.m., the total number of tweets regarding Boston was at 96,923. As of 5 p.m. today, there have been 411,636 tweets about Boston.

In the immediate aftermath of what ABC News called “the first terrorist attacks of the social media generation,” social media proved its worth as a source of information.

Many people were without cellphones, and those that did have them struggled to get service as heavy usage flooded the cellular networks. Here, Facebook and Twitter were valuable resources as runners and spectators on the scene were able to tweet their locations to the people they were trying to locate or to alert friends and family afar that of their status.




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