Social Media Marketing Archives - Page 4 of 38 - Bruce Clay, Inc. BlogDecember 31, 2013
It’s the eve of 2014 and a new year necessitates a new reading list. For Internet marketers, Dave Eggers’ The Circle is one book you won’t want to leave off that list. Dave Eggers’ The Circle provides an account of a young woman’s rise to the upper echelons of the Circle — a company of the future dominating both the search and social spheres. Though fiction, The Circle provides an eerily familiar account of “the most influential company in the world’s” ever-evolving technology and ever-increasing power sure to intrigue Internet marketers and community managers. When you’re ready for a break from how-to’s and manuals, I recommend The Circle, where you’ll dive into the long-term implications — if only fictitious — of a Google-esque empire’s rise. Read on to discover why this book should be your next choice when it comes to fiction.
November 18, 2013
Optimizing, socializing and publicizing an event is about enticing attendees, but it’s also about attracting and engaging the people who are not attending including the media, bloggers and high-profile influencers.
That concept caught my Social PR eye when I shared a panel at SES London with Digital PR Expert Mel Carson, who at the time was the brand evangelist for the Microsoft Advertising Community. Mel shared a case study of Microsoft Advertising social media marketing strategy that included more than sponsoring and attending conferences, they brought them to life for the people outside the event by live tweeting, blogging, video interviews and capturing and sharing images of the conference, covering the event as on-the-spot journalists; more than just sponsors. I’ll share that case study here with you.
Using social media outlets to report on the company’s own branded events or from industry conferences can be an effective Social PR content strategy, helping position yourself as a thought leader for industry news sources. It boils down to building an online social media news hub around your offline activities, ultimately creating a platform from which your online audience can enjoy and interact with the brand.
Read more of “Social PR Secrets”‘s Lisa Buyer’s Optimizing an Event to Attract Media.
November 12, 2013
What is Klout? What is Kred? 3 Ways to Wield Social Influence Scores for Improved Online Interactions
Social influence scores (also known as social authority scores) are a measurement of an individual or brand’s reach online. Klout, established in 2009, and Kred, established in 2011, are two of the apps that that brands and individuals use to measure that reach/influence across social channels.
Influence is determined on a myriad of engagement factors, including shares, mentions, likes, retweets, number of followers and quality of followers. It’s not, however, a race for followers – a high Klout or Kred score comes from quality of interaction, not quantity of interaction. According to Klout, “Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.”
November 6, 2013
A Twitter Chat (also known as a Tweet Chat) is an opportunity to engage with people around the world on a particular topic. It’s like a chat room – except responses are limited to 140 characters, always include a relevant hashtag and tend to move at lightning speed. BCI endorses Twitter chat participation, especially participation in #SEOchat, where you can find us weekly.
Read more of Twitter Chats: 3 Reasons You Should Be in #SEOChat.
October 29, 2013
At some point, you’ve probably heard Twitter labeled as shallow, vapid, useless, etc. — I know I’ve heard as much. And certainly, Twitter has its silly moments, but it is also a powerful platform — especially for a journalist, who has many of the same goals as a publisher. As a journalist, I’m sharing exactly how and why I wield Twitter as a part of my job for businesses curious about the usefulness of this social media tool for their own online brand building efforts.
Read more of Why Use Twitter: A Journalist’s Defense.
October 24, 2013
I have found myself reading a lot of content in or through Google+ posts lately. And not because I am going to Google+ seeking content. I don’t go to the Google+ content – the Google+ content is coming to me via page one of my Google Search Plus Your World results.
Forget link building; I say we shift gears and start focusing on circle building!
October 2, 2013
Good morning from New York. Day 2 of this 3 day Internet marketing educational event starts with our keynote with Richard Alfonsi (@ralfonsi), vice president of global online sales for Twitter. The SMX conference agenda says we can expect a thorough discussion of all things Twitter – from trends, to targeted ad opportunities, to tactics that can help search marketers use interests and keyword-targeting to get in front of the right people at the right time.
Danny Sullivan (@dannysullivan) says that the audience can feel free to tweet the conversation. Danny plays ask the audience. How many use Twitter for their company? Everyone raises their hand. Now he’s asking about numbers of followers, 100k, 50k, 25k and there are sparse to no hands up. And to the question about who’s using the Twitter ad platform, there are maybe 20% of the hands up.
September 30, 2013
The Facebook algorithm takes into consideration engagement interactions, relevance, timeliness, and thousands of other weighted factors in an effort to populate a user’s news feed with more of the stuff they want (as inferred by Facebook), and less of the noise.
Unlike Twitter where every tweet you make automatically enters the Timeline of every person that follows you, on Facebook the content that shows up in an individual’s News Feed is dictated by an algorithm. If someone Likes your Page (or befriends you if you have a Profile rather than a Page), you’ve simply crossed the first barrier of earning a position in that user’s News Feed.
In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on EdgeRank and the Facebook algorithm, read What is the Facebook Algorithm?
August 29, 2013
If you could have dinner with one person in marketing and have them answer all your questions, who would it be? My dream scenario came true when I visited the office of aimClear in Duluth, Minnesota, this month. And not to brag, but it was even better than the hypothetical.
In between admiring the internationally assembled fine art collection and sipping 98-point Pinots in the office — for breakfast! Oh the decadence! — I had a chance to glean Internet marketing advice from Marty, Annalise, Merry and Manny. In order to rebalance my Karma points, I’ve got to share some of this wisdom with the rest of the Internet. What follows are the results of a word association game played with the mental muscle at aimClear.
August 20, 2013
This month Twitter and Facebook kicked off two major search initiatives that show they are both ready and willing to join the era of multimedia personalized search.
Both the new Twitter and Facebook search experiences emphasize making new connections, and are deeply rooted in returning visual results based on social history and the activity of personal connections. That said, where multimedia mixed results make the new Twitter Web search feel almost like rich Google Universal search, Facebook’s emphasis on location- or suggestion-based search phrases make Graph Search feel more discovery-oriented and reminiscent of the recently-upgraded Google Maps App experience.