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Social Media Marketing Archives - Page 4 of 38 - Bruce Clay, Inc. Blog

September 30, 2013

What is the Facebook Algorithm?

Facebook sign on Willow Road

The Facebook algorithm takes into consideration engagement interactions, relevance, timeliness, and thousands of other weighted factors in an effort to populate a user’s news feed with more of the stuff they want (as inferred by Facebook), and less of the noise.

Unlike Twitter where every tweet you make automatically enters the Timeline of every person that follows you, on Facebook the content that shows up in an individual’s News Feed is dictated by an algorithm. If someone Likes your Page (or befriends you if you have a Profile rather than a Page), you’ve simply crossed the first barrier of earning a position in that user’s News Feed.

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on EdgeRank and the Facebook algorithm, read What is the Facebook Algorithm?




August 29, 2013

Speed Interviews with aimClear’s Internet Marketing Wonderteam Reveal PPC & Social Marketing Advice

aimClear office breakfast and wine

If you could have dinner with one person in marketing and have them answer all your questions, who would it be? My dream scenario came true when I visited the office of aimClear in Duluth, Minnesota, this month. And not to brag, but it was even better than the hypothetical.

In between admiring the internationally assembled fine art collection and sipping 98-point Pinots in the office — for breakfast! Oh the decadence! — I had a chance to glean Internet marketing advice from Marty, Annalise, Merry and Manny. In order to rebalance my Karma points, I’ve got to share some of this wisdom with the rest of the Internet. What follows are the results of a word association game played with the mental muscle at aimClear.

Read more of What Works on Search & Social? Speed Interviews with aimClear’s Internet Marketing Wonderteam




August 20, 2013

August 2013 Ushers in Major Facebook and Twitter Search Upgrades

Twitter search drop-down showing like connectivity

This month Twitter and Facebook kicked off two major search initiatives that show they are both ready and willing to join the era of multimedia personalized search.

Both the new Twitter and Facebook search experiences emphasize making new connections, and are deeply rooted in returning visual results based on social history and the activity of personal connections. That said, where multimedia mixed results make the new Twitter Web search feel almost like rich Google Universal search, Facebook’s emphasis on location- or suggestion-based search phrases make Graph Search feel more discovery-oriented and reminiscent of the recently-upgraded Google Maps App experience.

Read more of August 2013 Ushers in Major Facebook and Twitter Search Upgrades.




August 6, 2013

3 Tools that Get Your Content Shared: Easy As 1-2-Tweet

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It’s great to have an ever-increasing following on social platforms, but social media and marketing is about more than numbers — it’s about engagement. A community manager works to foster sharing and conversation in order to increase brand awareness and share of market voice so the brand benefits from top-of-mind recall when it’s time to pull the trigger.

Three tools that help community managers get content shared are ShareThis, ClickToTweet and Twitterfeed. Read on to discover how you, too, can leverage these tools to get your content shared and tweeted.

Read more of 3 Tools that Get Your Content Shared: Easy As 1-2-Tweet.




July 9, 2013

Adding Videos, Photos & Links to Your LinkedIn Profile

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LinkedIn rich media has slowly but surely been rolling out to the business-oriented social network’s users, now 225-million strong. Recently, I advised business to consider not only company pages, but also individual profiles, as a place to boost brand visibility, connect with the masses and generate customers (according to HubSpot’s 2013 State of Inbound Marketing Report, 43 percent of marketers generated a customer via LinkedIn).

Visal.ly reports 42 percent of LinkedIn users update their profile regularly, and 35 percent access the site daily. What do all these statistics mean? That it’s more important than ever to stand out on LinkedIn, and with LinkedIn rich media, it’s also easier than ever.

Read more of 10 Answers to LinkedIn Rich Media Questions.




June 24, 2013

2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts

Hamlet

Shakespeare’s Hamlet had a lot on his mind — namely, the “slings and arrows of outrageous fortune.” But if he’d been kicking it in the 21st century, maybe his fortune wouldn’t seem so outrageous — the Prince of Denmark would have been able to track his social fortune, putting a stop to any natural shocks that came about about from seemingly random follows, unfollows, retweets, mentions and favorites.

If Hamlet had access to social media — and the analytics that come with it — perhaps he wouldn’t have been so down; he could have tracked @Claudius, @Gertrude and @Ophelia’s social media musings and in doing so, gain better understanding of what was working in their relationships and what wasn’t.

Read more of 2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts.




May 21, 2013

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

A best practice for vacationing is to write your blog ahead of time!

Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up, if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to expect.

You don’t want your brand voice to fall silent while you’re away, so set aside some to time to craft and schedule social media posts before you vacate. Tweets, Facebook posts and LinkedIn posts should be distributed throughout each day. It is also essential that you find the time to prepare and schedule a blog post ahead of time.

Read more of Tips for Blog and Social Media Maintenance While on Vacation




May 8, 2013

Twitter 101 Series: Take the Next Step with Twitter Engagement

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Hashtag use extends beyond simple categorization. Hashtags are the cornerstone of Twitter chats. And Twitter chats are key to having real time conversations with potential clients, as well as like-minded professionals you can network with.

Read more of Twitter Engagement: Taking the Next Step.




April 22, 2013

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”

Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.




April 18, 2013

Can an Upgraded Account Help Optimize Your LinkedIn Profile?

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Logged into LinkedIn lately? If you have, you might have noticed LinkedIn offers a free 30-day trial if you’d like to upgrade to a premium account. An upgraded account can be a good option for job seekers, who can use an upgraded account to be “featured applicants,” or recruiters, who can contact users outside their […]




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