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Social Media Marketing Archives : Page 5 of 36 : Bruce Clay Blog

January 23, 2013

Promote Your Brick and Mortar with Facebook Nearby

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On December 12th, Facebook introduced the “Nearby” feature for its iOS and Android apps. Facebook Nearby allows users to find a place near them based on the recommendations of their Facebook friends.

The app now includes:

  • Recommendations
  • A rating system
  • A search box made of different business categories
  • Functionality that allows users to contact a specific business directly.

Only those businesses (large or small) that have a Facebook Page will be listed.

With the Nearby feature, Facebook aims to become a personalised local recommendation engine.

Read more of Facebook Turns Local Recommendation Engine with Nearby Feature.




November 6, 2012

A Brand News Approach to Content Marketing

Newsroom von RIA Novosti in Moskau

Publishing is now a right and not a privilege. We’re all publishers on the Web. What that means for business is that if you’re not participating in the conversation, you may as well close down shop.

With a publisher’s approach to branding and communications, it makes sense to adopt the processes of publishing’s most prolific: news organizations. They’ve mastered the science of the story with two very important characteristics: speed and depth of view. Add to that interactivity and you’ve got a powerful publishing formula.

Read more of A Brand News Approach to Content Marketing.




November 2, 2012

Friday 4-Step: Quick Twitter Exercise for Brands

hazmat suit with Twitter logo overlay

It’s Friday. How much time will you spend scrolling through Twitter today? Be honest!

Are you scanning and tweeting for business or pleasure? If you’re in the mindset to give your company Twitter profile a little TLC, let’s run through a 4-step exercise to optimize your bio, spruce up your look and get a little (inter)action.

1. Set Your Clear Intention
2. Ban the Bio Hazards
3. Run a Few Tools to Improve Engagement
4. Follow a Shareable Tweet Checklist

Read more of Friday 4-Step: Quick Twitter Exercise for Brands.




September 13, 2012

Decoding Facebook Page Units & Their KPIs: Sane Social Media Marketing, Part 2

Without taking time to study what posting initiative generates what units with which actions, marketers literally spray actions all over the place. Compounding this are Facebook ad units (Sponsored Stories) that create hybrid paid/organic units (paid/organic amplification). Confused? Understandably. There are a number of content types available to marketers on Facebook, each with their own presentations and available interactions. Read on and we’ll dig right in, starting with a description of simple Facebook units and heading into more complex mashup units.

Read more of Decoding Facebook Page Units & Their KPIs: Sane Social Media Marketing.




August 31, 2012

What Happened When I Stopped Following and Started Listening

Cartoon Birds Representing Twitter

For some time now, I’ve found myself disengaging with Twitter; it was overwhelming, chaotic and assaulting. I didn’t even like to look at the thing any more. The topics were either too disjointed or too the same. There was very little that was interesting to me and I began to feel like it was TV commercials all over again.

And it was all my fault.

I knew what I had to do. I had to get comfortable with the fact that it’s OK to be discerning about who you follow. And that took me about one minute to get on board with, because the outcome of the other approach – the one I had been practicing – was creating a Twitter that sucked.




August 28, 2012

4 Ways to Strip Hurdles for Easy Content Sharing

Mashable easy share

How many times have I read or heard “create great content” as the first rule of online marketing? Unfortunately that overlooks the importance of promoting the content. The old adage “build it and they will come” is misleading in the content marketing world. The power of frictionless sharing for brands is the broad exposure, made easy as readers do the work.

Facebook is on to something with the concept of frictionless sharing. In fact, business should examine their media assets to make sure user sharing is obstacle-free. Here are some things to think about in optimizing your content’s sharability.

Read more of 4 Ways to Strip Hurdles for Easy Content Sharing.




August 15, 2012

The Convergence of Search, Social and Content Marketing

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Content marketing is creating and sharing valuable free content. Stuff that gets people to trust you. Build relationships and trust. Content marketing crosses several boundaries and mediums. It helps grow a business across search, social and more.

Read more of The Convergence of Search, Social and Content Marketing.




August 14, 2012

Social Media Optimization That Won’t Break The Bank

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Lisa Buyer’s talking about free/affordable tools for social media optimization. She specializes in social PR for B2B and B2C. She wants you to de-friend the fears you have about social media. It’s far from free but don’t let that keep you from seeking efficiency and productivity in social media marketing. What is social media costing […]




August 7, 2012

Social Marketing, Analytics and the Customer at the Center of It All: Interview with Aaron Kahlow

Aaron Kahlow speaking

In advance of next week’s conference, SES speaker Aaron Kahlow answered a few questions about his session on search-social synergy. The responses I got back look at our powerful marketing channels in a way that subverts some progressive ideas en vogue today, favoring an approach that the SMB community can sink its teeth into.

Read more of Social Marketing, Analytics and the Customer at the Center of It All: Interview with Aaron Kahlow.




June 28, 2012

How to Choose Social Plugins for Your Website

Social Media Icons

You want your website to be more social, but you’re not quite sure where to begin. You’ve added some standard plugins, because hey, the competition is using them and you don’t want to be left out. You see some social activity occurring on the site, but you’re not sure if you’re getting the most out of your plugins or how they contribute to the bigger picture.

Choosing social plugins for your site should be driven by site goals, social media goals, business goals. The key is in the approach: understand that social connectivity on your site is a tactical response to your overall strategy. Your plugins don’t make the decisions about where you’re going in social, they help you get to where you want to go.

Read more of How to Choose Social Plugins for Your Website.




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