Internet Marketing
October 5, 2009
Increasing Conversions through Better Usability
This Analytics & Conversion Track session will focus on how improving a visitor’s experience can improve conversions. On the panel:
Moderator: Gordon Hotchkiss, President and CEO, Enquiro
Speakers:
Scott Brinker, President & CTO, ion interactive, inc.
James Fenelon, Interactive Product Director, nFusion
Kimberly Krause Berg, Usability and SEO Consultant, UsabilityEffect.com/Cre8pc.com
Alissa Ruehl, Manager of Website Effectiveness Consulting, Apogee Search
Gord Hotchkiss says that building this panel … Read more
July 14, 2009
Special Offer on Usability Testing with UserTesting.com
These days smart SEOs spend a lot of time predicting how a user will behave, planning the customer’s conversion path and assuming the course a visitor will take to travel through the site. But is all that planning accomplishing what you hoped? Wouldn’t it be nice to actually see what happens on the site when you’re not looking?
There are … Read more
May 18, 2009
Adding User Behavior to SEO Considerations
Photo by ella novak via Creative Commons
Web site usability professional and search marketer Shari Thurow has amended her long-standing SEO building blocks. Instead of recommending three major components to pay attention to when optimizing a site, she has added a fourth important factor to the mix: user behavior and intent. Her revised search engine optimization building blocks are now made … Read more
March 24, 2009
Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism
This is a solo presentation by Matt Bailey, a member of the SES Advisory Board and president of Site Logic Marketing. Jumping right in…
At the base level, all you have are words. Words are the building blocks of communication, and it’s never more true than on your Web site. They are necessary to persuade people to take action. Mao … Read more
February 18, 2009
SEO and CMS – SEM Synergy Extras
Not long after I got into the Internet marketing business, I began hearing about the importance of utilizing a customizable CMS. So when the topic of content management systems came up on the editorial calendar of SEM Synergy, it seemed natural to address the need for an SEO-friendly CMS. When we recorded today’s episode a couple weeks ago, we talked … Read more
February 12, 2009
SEO & Usability
It’s still cold in here. I’m slowly freezing to death. Hopefully, this panel will be nice and lively. Gordon Hotchkiss, President and CEO, Enquiro, moderates. Lance Loveday, Closed Loop Marketing, and Eric Papczun, Performics.
Gord is promising very quick site reviews instead of Q&A. Yeah, those I’m not recapping. It’s the last day, I’m punchy.
Eric Papczun starts … Read more
