How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me Right)
Imagine how much better our relationships would be if we all took the time to figure out who we are (truly, at the heart of it all), who we want to be, and how we can best represent our true selves to the world with honesty, consistency, and integrity. What if, armed with this new self-knowledge, we were all able to retain a focused approach to problem solving, think before we speak about who we are speaking to and how we should speak to them, and then communicate in a way that reflects forethought and consideration for listeners?
What if we were actively self-reflective and made an effort not only to observe and be aware of the cause and effect that our participation in the world inspires, but also learn from what’s working and what’s not and take action to make changes that inspire more good things and fewer bad things?
We’d all be much better people and have better relationships to show for it.
OK. Now imagine how much stronger your content marketing and optimization could be if you applied the same principals?
If you’re thinking to yourself “OK, all that touchy-feely kumbaya hippie stuff is all fine and dandy, but how does getting in touch with my inner-self translate to improving my SERP rank and making me more money?” here’s the answer:
Conversions and making money are all an (important!) part of search marketing—but, lucky for us (in my opinion), we are in a “Content is King” age where creating purposeful content that truly matters to the end-user is the heart of search marketing, and thus, the heart of what improves SERP ranks and brings in the big bucks.
Where Relationships Meet Rankings
What if every article you wrote was part of a content strategy that focused on communicating with intent to an audience whose voice and preferences you knew well?
What if you took time to reflect on who you are as a brand and what it is you stand for to establish a brand voice that accurately represents the best you possible?
What if you knew the needs of your company and the needs of your demographic before you started writing so that you could deliver focused communication that helps to solve problems?
And, finally, what if you were able to try some new tactics without fear (all within the safe boundaries of your newly identified brand voice and parameters), keep track of and analyze how well those efforts are meeting your goals, and make adjustments to do more of what works and less of what doesn’t?
Do you see the dollar signs now?
With any relationship—whether it be between you and your wife, or you and your target market — it’s all about creating communication that is pointed, compelling and purposeful. When you’re all over the place, and you’re speaking as the yellow M&M when your audience is the green M&M, it shows.
Accordingly, when you put a little kumbaya into your content and approach your communication strategy and optimization from a focused place that takes into account audience voice, preferences and need, it also shows. And it pays.
Not Cutting Corners and Genuinely Giving a Hoot Will Get You Far In Life
People like to connect with other people who are consistent, honest, interesting, helpful, engaging, and fun to be around. People make connections when they identify with the person they are talking to, and relationships founded on ethical behavior and mindful communications tend to not only last but grow and prosper.
In a nutshell, improving your relationship with Google is a lot like improving any relationship you value and requires focus, reflection, solid communication, ethical behavior, the ability to learn from experience, and the willingness to make changes even when changes are hard.
Said another way — not cutting corners and genuinely giving a hoot will get you far in life. (If you don’t believe me, try lying to your wife and phoning in your communication for a week. Her wrath is probably much scarier than Google Panda and Penguin combined.)
Ready to get started? Read the next post in this series, 10 Steps to Improve your Content Marketing Strategy (and Your Marriage If You’re Into That), to get started creating a content marketing and optimization strategy that is infused with best practices and kumbaya.