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March 8, 2007

Digg, Wikipedia and Thursday’s Fun Finds

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Digg Hits 1 Million Registered Users

The big news today is that there are officially one million accounts registered over at Digg. Though, Danny Sullivan is contemplating getting rid of his and Michael Arrington (and several of his commenters) admitted to having at least ten of his very own, so who knows how many of those accounts are unique and active. But even if the real number is closer to 999,989, it still shows amazing growth and staying power on Digg’s part.

Mathew Ingram had a post today that asked Is Digg the future or just a feature? A lot of people have called Digg "a fad", and I think that’s a mistake. Regardless of how you feel about it, Digg, and sites like Digg, could represent the future of search. A million registered users, even if they’re not all active or unique, is an impressive feat in a cluttered space. And as search becomes more personalized, social networking will play a bigger role because that’s where the links are going to come from. We’re already starting to see the beginning stages of this right now. So is it a fading feature? No, I don’t think so. Marketers have learned how to leverage social media and regardless if Digg itself falls away in two years, the methodology behind it will live on.

Create Your Own Knowledge Network

Yahoo really seems to get this whole social networking thing. The Yahoo! Search blog announced today Yahoo Answers users can now create personalized knowledge networks, allowing them to connect with other users whose answers have helped them in the past. With one click, you can begin forming a network of trusted members and get instant access to the questions they ask, star and answer. You can form your own Yahoo Answers community.

I don’t use question/answer services because I don’t trust people to give me accurate information, but the creation of knowledge networks in Yahoo Answers helps to combat that. You can find people who you do trust, and then seek answers from them. It’s actually a lot like Collarity where you can connect with like-minded searchers in order to get more relevant results. Kudos to Yahoo on this one!

Fun Finds

Search Engine Watch’s Elisabeth Osmeloski has a great post about The State of Paid Search in the UK, which acts as a great recap for SES London’s Search Advertising Forum. The piece gives an overview of the Yahoo, Microsoft’s and Google’s UK paid search offerings.

Rand checks in and gives us our first glimpse of Rebecca Kelley behind the SEMpdx podium. Don’t you just want to take her home and put her in your trunk… I mean, on your mantel?

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