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April 30, 2008

eMetrics San Francisco Coverage Schedule

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Somehow it’s time to jet off to liveblog another conference. This time around it’s Jim Sterne’s eMetric’s Marketing Optimization Summit which means I’ll be living and breathing Web Analytics for three straight days. Fun. Here’s hoping my head doesn’t implode. You can find the list of where I’ll be and when below.

As a special treat, starting later today and ending out the week, I’ll be posting some pre-eMetrics speaker interviews that I conducted with Matt Bailey, John Marshall and Vanessa Fox. There’s some good stuff in there, so you’ll want to stop by and check those out.

And of course, if you’re in the San Francisco area and want to be my personal tour guide and babysitter (you have to make sure I remember to eat), leave me a message in the comments and let me know. They’re sending me to another show with no friends. Sadness.

Monday, May 5

11:15am-12:05pm: Creating a Web Optimization Culture
1:30pm-2:30pm: Behavioral Targeting Across Ad Networks and On Your Site
2:30pm-3:30pm: 3 Outcomes Roundtable
5:00pm-6:00pm: Web Analytics: The Road to Marketing Optimization

Tuesday, May 6

9:00am-10:00am: Keynote – Optimizing eBay: Improving Customer Experience at the World’s Online Marketplace
11:15am-12:05pm: Essential KPIs for Search Engine Optimization
1:30pm-2:30pm: Actionable Organic Search Analytics
4:00pm-5:00pm: Reputation Management in a Social Media World and On Your Site: The Voice of the Customer in Surround Sound
5:00pm-6:00pm: Onsite Search as a Crystal Ball

Wednesday, May 7

9:00am-10:00am: Keynote — The Coca-Cola Marketing Metrics Journey – Part Two
11:15am-12:05pm: Measuring the Success of Non-Commerce Websites
1:30pm-2:30pm: Social Media Value for Non-Transactional Sites
3:00pm-3:30pm: Keynote – How ask.com Asks the Right Questions To Serve the Customer

I know. I can’t believe I have to sit through that last one either. Maybe I’ll use my disgraced Ask.com bag? [Maybe they can win you back if they do a really good job. --Susan] Do a really good job of what? Blinding me of their sell out? No thanks.





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