A lot has changed since "Search Engine Optimization All-in-One for Dummies" first hit the scene in 2009 … but then, Web marketing is a fast-moving industry. What hasn’t changed, though, are the fundamentals of solid SEO practices. Along with a refresh of the entire book to ensure it’s current to address trends and technology in Web marketing, the second edition of "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of tried-and-true methodologies in SEO. Launched in January, the newest edition is hot off the presses and available for purchase now on Amazon. We thought we’d give you an all-access glimpse into what the book has been up to since it launched into the search industry a few years back. Now in 2012, the book’s contributions have made a name for itself, and backed by a high-powered brand, the book keeps everyone very busy. Let’s take a glimpse into the new life of the "Search Engine Optimization All-in-One for Dummies" book. Read more of All-Access Glimpse into the New SEO for Dummies Book.

Know your audience. It's a truism we assume every big name actor is familiar with. After all, their success depends on spectators buying into each performance. So how is it that an Oscar nominee forgot this basic tenant of the actor's handbook? Did Woody Harrelson fall victim to apathy born of accolades and forget to research his audience before agreeing to this latest turn in the spotlight? Unfortunately for Woody, he'd never before performed for an audience so unforgiving as Reddit, the Academy and north-nosed critics included. As members of the marketing community can attest, knowing your audience is an important principle for more than actors. Unfolding in real-time, Woody last week demonstrated a major social media faux pas which could have been avoided had he followed the basic principle of understanding his audience when interacting with communities online. Read more of Ask Him What NOT to Do: Woody Harrelson's Social Media Smackdown.

Technology has sufficiently crept into every nook and cranny of our lives. From the way we brush our teeth to the way we move about town to the way we interact with people, it’s a part of who we are. I recently led a discussion along with Jen Lopez, community manager of SEOmoz and author Becky Carroll at the Emerging Media Conference in San Francisco. The three of us, along with the audience, talked about how social media and virtual communities impact our lives in ways we could not have imagined prior. It was an exciting and engaging conversation that allowed us to explore social media and virtual worlds outside the realm of marketing. And, since the topic is fresh in my mind, I thought I’d share some of those concepts with you today. Let's dive into some of the research on the virtual world’s impact on the physical world, and explore how these virtual communities have impacted our relationships and what we should do with these discoveries. Read more of The Many Ways Virtual Communities Impact Our World Offline.

What will SEO and SEM look like in the year 2022? In this post by BCI staffer Bob Meinke, he dives into the possibilities of the future as marketers in his entry into a content hosted by SEO Chicks, dubbed "SEO: The Next Generation." Read more of The Optimized Future: SEO in the Year 2022.

Google recently reminded webmasters that page Titles matter and are an important part of the search results displayed. Why did Google write another post about "better page titles in search results" when the majority of webmasters already know that relevant descriptive Title tags are an important component of a properly constructed Web page? Google primarily uses the tag, if one exists, to display the hyperlinked headlines users’ see in the search engine results pages. Since that is the case, this is likely a reason Google elected to spend the time to remind webmasters of the value it places on page Titles. Read more of Why Page Titles Matter.

Late Monday, we announced the service “Local Paid Inclusion,” which we said gives local merchants higher rankings in the Places and local search results in Google, Yahoo! and Bing. We believed that the service offering was finalized between our backend partner and the aforementioned search engines. So far, we have determined that it is not [...]

Have you taken a moment to read about Google’s new privacy policy and how it affects the information you share, effective March 1? Privacy policies and terms of service aren’t exactly riveting literature, so if you haven’t rushed into cuddling up with the thing and getting to know it better, I don’t blame you. So, I thought I’d take a few minutes to give an overview of what it is and the important takeaways. In sum, Google’s new privacy policy is essentially a way for Google to try and ensure there won’t be mass public freak-outs or lawsuits over the new “Search, plus Your World” function, as well as more and more personalized search results to come. And as much as Google is trying to make this information public and available to its users, let’s be real, freak-outs will still ensue.

Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere. If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month. So, without further adieux, here are the highlights of January's SEO Newsletter. Read more of 16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score.

Since the flat site architecture concept appeared on the SEO horizon and gained some traction around 2010, many SEO consultants got it wrong. The flat site architecture concept is related to the click distance between pages in a site, and how relevancy is distributed according to internal links structure -- yet has nothing to do with URLs. The main misunderstanding was, and unfortunately still is, that you have to get rid of directories in URL structures. Although it is widely agreed that you may want to keep URLs short and locate keywords close to the root or left part of the URL, there are many reasons why you should keep a certain structure of folders or directories there. This is what I’m going to explain in this post. Read more of 3 Reasons to Always Have Structured URLs.

Welcome to 2012. It may rock for you, especially if you don’t make the same social media mistakes people did in 2011. If you’re doing any kind of marketing on Facebook this year, try not to make the same following 10 mistakes that are, unfortunately, all too common: 1. Overestimating the Importance of Facebook Pages Less than 1 percent of page fans ever go back to your page. You can create a custom tab and set it as the default for non-fans. So, your custom tab might be seen by non-fans, assuming they didn’t already like your page from a Like box on your website or the Like button on a fan-growth ad. Read more of 10 Biggest Facebook Marketing Mistakes of 2011.