Friday Recap 02/13/2009
Happy Friday! There was so much going on this week I don’t even know where to begin. Maybe my mind is inside out because it’s Friday the 13th? Watch me flounder in the sea of announcements and information. It could be entertaining…
First off, the SEO Newsletter will be hitting inboxes Tuesday the 17th. It’ll be worth the wait though, as we warn against Web spam and offer tips on tackling the SEO-meets-ROI convo with the CFO. In a bit of magical synergy, Bruce will be gracing the blog next Monday, sharing his suggestions of how best to explain to a CFO the ROI potential of an SEO campaign.
We’re excited to announce that our very own SEO priest will be speaking at SEMPO NY’s Super SEO Session on February 17. Christopher Hart, Bruce Clay, Inc.’s director, Eastern region, will be on a fishbowl panel with industry heavyweight Barry Schwartz and ecommerce SEO Chris Williams. If you’re in New York City next Tuesday you won’t want to miss this educational event.
Hmm. I feel like there was something else big going on this week but I can’t put my finger on it… Just kidding! SMX West went down in Santa Clara, CA, and man did I miss a good time. If you can believe it, the conference wasn’t just about fun — that’s just an inevitable side effect. There was actually tons of learnin’ going on. Susan was busy liveblogging her fingers to the bone this week, so lets give her a round of applause. Want to know how you can tell her liveblog coverage was good? Look at how effortlessly she slips into the insightful thought pose:
The conference was cause for lots of exciting announcements. Everyone was abuzz over the big three search engines’ collaborative decision to recognize a new canonical tag that allows webmasters to specify their preferred URL. Joost de Valk has already made available a number of plugins/extensions for the canonical tag because he’s just that good. News of the new tag almost eclipsed Google Japan’s no no, but luckily good journos spread the ironic word.
This week Yahoo announced changes to BOSS, included exciting new features and a necessary new fee structure that will help the platform move further along it’s path of awesomeness. The launch of a fully customizable content management system called Pixelsilk also made a splash this week. Finally an SEO-friendly CMS!
SES London will be gearing up next week. Our cousins across the pond learned a lesson in SEO this week by dissecting Her Majesty’s Web site. Can we get a qualified SEO over at Buckingham Palace already? She may be able to play Wii but we could all use a little help when it comes to SEO. (Hat tip to Tim Landucci so he doesn’t throw a Nerf ball at my head.)
As usual, lots of news to report about everyone’s favorite micro-blogging platform. MarketingVOX says there are rumors that Twitter may charge companies for corporate accounts. Kenny Hyder shared 14 Tools of Highly Effective Twitter Users. A worldwide Twestival to support charity: water was held yesterday. And the Shorty Awards were given out this week.
In mobile news, we heard that Apple may have asked Google to ditch multi-touch capabilities on the G1 phone — a request that went unheeded by the makers of Palm’s Pre. Barry Schwartz gave the iPhone Analytics App a shining review. Google made it possible to sync Google Contacts and Google Calendar with the iPhone and Windows Mobile devices. And in Japan the iPhone App Store has an available app that will turn your iPhone into a Web server.
And in random musings, a guest post on Web Marketing Today offered clear suggestions for optimizing search results descriptions; MarketingSherpa explained that the most effective social media tactics are the hardest to measure (available until March 10); at SEOMoz a debate was started about the power of social media vs. search; Google’s green smarts keep coming; and (my favorite read of the week) Erika Napoletano at WhosTalkin captured the “real time” dilemma that’s emerged in our Web 2.0 world.
I guess I’d be remiss if I failed to mention that Valentine’s Day is tomorrow. The holiday simultaneously loved and hated by so many is a time to reflect on how to cherish the nerd in your life. The post may be old but the advice still holds true.
Things I learned from Boing Boing this week:
- You probably eat up to two pounds of flies, maggots and mites every year. Hope you weren’t planning a romantic dinner any time soon.
- Rather than warn people, the BBC thought it would be hilarious to video tape people falling down icy steps. That’s cold.
- Xeni sums it up well: “Probably the best Internet video in the history of all time this week.”
- The Electronic Frontier Foundation has updated its legal guide for bloggers. Legal guide for bloggers? Bloggers don’t need no stinking laws!