Friday Recap: Chasing Butterflies Edition
What a week! Hope everyone had a good one, and that those at SES San Francisco arrived back home safely. Susan’s back in the office, which is a joy in the writers’ room, because that means more smiles, stories and presents! (Yay, conference swag!)
Just for you she brought back a packed-to-the-brim archive of liveblog coverage of SES. A million thank yous to the guest livebloggers (Some of them first timers on the liveblog circuit! They’re naturals!) who pumped out comprehensive reports of sessions with thoughtful advice and opinions. I’m talking to you, Alan Bleiweiss, Brent Rangen, Jayme Westervelt, John Ellis, Jonah Stein and Michael Martin. Oh, BCI’s own Susan Esparza and Bruce Clay Australia’s Kate Gamble didn’t do too bad either.
I also want to mention that this week Bruce Clay, Inc. announced we now provide local search profile services. LocalPack helps businesses manage their local search listings and the soon-to-be-released RepOptimizer tracks mentions of a business name online. If you’re just getting into the local search space, check out these need-to-know local search marketing terms to pick up the lingo quickly.
SERPs got a shake-up today as Google announced an algorithm update would allow multiple pages from a single site to display if strong interest in a particular domain is suggested in a search. The news makes Bill Slawski’s coverage of a patent on “entity” based queries important reading to stay up on the technology.
Andy Beal brought together the 10 most interesting infographics about Internet marketing . Helpful tools for professionals to spread information and spark passion about the power of search marketing and social media.
An interesting infographic not on the above list is Colors of the Social World. Some analysis shows that sky blue is the most popular color scheme on Twitter across the country, red is a popular color for those with “mutant” and “super hero” in their profiles, and blue is the color of choice for self-proclaimed hackers.
Speaking of colors:
Rainbow has never been as tasty as in the last few months. I freaking love that meme. I’m also fond of sushi, ice cream and all breakfast foods. When one woman went to Starbucks to get her morning bagel, she probably didn’t expect to be giving someone a language lesson. But that’s just what happened when the barista asked if she’d like butter or cream cheese with her bagel. Arguing that the question was unnecessary, she was kicked out of the store. [Team Barista! Being right is no excuse for being a jerk. —Susan] I, on the other hand, could make a game of “What wouldn’t you do for an everything bagel with cream cheese?”
The culinary world has seen a revolution in molecular gastronomy, a scientific approach to making food. Previously only available from super-fancy chefs, a former Microsoft CTO is bringing the craze to the people with a giant science cookbook: Modernist Cuisine: The Art and Science of Cooking. Foodies, get excited.
A recent study has found that one in five teens has at least slight hearing loss, and the main suspect is ear bud headphones. That’s a 30 percent increase since 15 years ago, and the proportion of teens with mild or worse hearing lost has jumped 77 percent. Take care of those ear drums, kids! You only get two! Man, I sound like an old lady…
But I’m not. I’m in my 20s, and emerging research proposes that the 20s is a life stage all its own, called “emerging adulthood.” Try not to give your kids such a hard time when they’re acting confused and lacking direction. It’s hard being young and stupid!
This week Google CEO Eric Schmidt proposed that reputation problems today’s youth may be causing themselves through questionable online behavior could be easily solved with a name change. Too bad image search and facial recognition are breaking onto the scene big time. Talking about it among the writers once, Susan suggested that once today’s youth is running things, it won’t really matter what compromising photos you posted online. Everyone will have done it. She’s so reassuring.
Here’s a questionable decision for everyone to see. A candidate for the Vermont Senate parodied the Old Spice guy in his campaign video. Although, if his objective was to win laughs, he got the job.
If you’re more interested in indulging your emo side, Maile Ohye’s recovering from a broken heart in HTTP status codes might help you find the lesson in heart break. Translating love to geek is a beautiful thing.
But I’d never part with you on a sad note. And so, I present this wonder of nature:
Have a great weekend, everyone!