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December 10, 2010

Friday Recap: Holiday Cheer Edition

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I don’t know about you, but I’m feeling a little cheery. December always does that to me. So, here’s a Friday Recap with a splendid mix of business tips, industry news and holiday stuff that’s sure to conjure up the warm fuzzies.

While it may not be snowing in Southern California, Susan assured me that’s no reason not to have snowflakes. We spent a little arts & crafts time in the writer’s room, as Susan shared with me the joys of snowflakes that look pretty but do not require a coat. If our gigs in the SEM industry don’t work out, I think we just found another calling. [If you'll recall, we made snowflakes last year as well. -- Susan]

California Snowflakes

What does it take to be a successful entrepreneur? Pop Economics argues that we should first look at what kind of person wants to be an entrepreneur in the first place. The initial finding on this list might surprise you: Entrepreneurs don’t seek risk, but they accept it. Characteristics of a successful entrepreneur, according to Pop Economics, includes things like “they’re old and graduated from college,” “they’re generalists” and “they build good teams.” That last one is golden.

Do we get to say, “I told you so”? We at Bruce Clay have been talking about reading level being something to consider in SEO when writing for your site for a long time now. We’ve even suggested writing at the level of your top-ranking competitors online. Now Google is suggesting that’s important, too, and making it easier to do that kind of research with Google’s new reading level feature in the advanced search area. Go to Advanced Search > Need More Tools? > Reading Level to adjust your settings. We were pleased with the findings on our own site — seems like a good balance for the wide audience we target.

Google Bruce Clay Reading Level

ProBlogger rolled out some findings on when the best time to publish blog post is, when to tweet it and what day Facebook sharing is highest. I think we’re going to try a little experiment in here to see what we can find. We’ve fallen into the late-in-the-day post, which might not be the best strategy. But we do find a boost the next day when we retweet the post the following morning. What are your suggestions?

The 30-year anniversary of John Lennon’s death was this week, while another Beatle, Paul McCartney, stopped by Late Night with Jimmy Fallon to sing a duet with the host about scrambled eggs and tofu wings (instead of chicken wings, of course).

And speaking of eggs, here’s an incredibly complicated way to make an omelette while the egg is still inside its shell, courtesy of Evil Mad Scientist Laboratories. Fun party trick or Saturday morning buzzkill? You be the judge. p.s. Buy free-range organic!

Chanukah

How about some holiday cheer? Google  has been brightening up the PPC area on a SERP (see image to the left) with a tribute to December’s three main holidays: Chanukah, Christmas and Kwanzaa.

And while we’re on the topic of holidays, our friend Virginia over at Raven reminds us once again to find ways to give a little extra around the holiday season, and highlights some of the tech companies and others that are doing it. It’s good for business and good for humanity. What more could you ask for?

Actually, I can think of one thing: A really cute dog waiting for Santa:

And if you’re up for one more video, check out our director of eastern operations, Chris Hart, throwing a holiday dance fiesta with his cat J-Station and pal Bacon the dog, wishing everyone a Merry Christmas.





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