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April 17, 2009

Friday Recap: Newsletter Pride Edition

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WordStream blog

It’s Friday and there’s a new weekly roundup to add to your reading list. Welcome the WordStream Keyword Management Blog to the week-end recap fold. WordStream is taking a different approach than some of the other recaps out there now, with a Twitter Follow Friday section and some high-level subjects that introduce a number of related posts and articles. This week they’re talking about the new Google AdWords interface and using SEO to bring in the bucks. Ka-ching!

I’m also a big fan of the weekly SEO Geeks Newsletter from David Harry at HuoMah SEO. David’s got a keen eye for important techy know-how. One article I’ll point to is Edward Lewis’s (aka Page One Results) HTML 4 SEO — a run down of all the HTML elements and attributes that should be a minimum knowledge requirement for SEO. The newsletter also has sections dedicated to videos, tools, search patents and information retrieval, so what are you waiting for? Sign up already.

Oprah signed up for Twitter this week. I know we’re all sick of hearing about Oprah and about Ashton becoming the first user with a million followers, but these events signify a milestone for micromessaging. Please don’t spit on me. It’s, like, a big deal and stuff.

Lisa, if you’re reading this, I’m sorry, but I just had to include the big news. I totally understand your point, though. Lisa’s Outspoken Media post It’s Not the Recession, You Just Suck makes the frank argument that people have gotten caught up on unimportant rubbish (Ashton/Oprah) and have gotten too comfortable blaming failures on easy targets like the recession. But best of all, she includes pointers on what you should be doing to get ahead.

A Time magazine feature makes a positive example of some entrepreneurs who are taking advantage of the moment and launching startups on the fly. No longer relying on theoretical business plans and big time investors, the new breed of startup has to prove it works first, sometimes with less than $10,000. Hat tip to Web Marketing Today, another favorite newsletter of mine, for pointing out this story.

SEO Newsletter

(By the way, while I’m sharing newsletters, Bruce Clay, Inc.’s March SEO Newsletter went up this week. Check it out!)

Also in Web Marketing Today is a feature article worthy of consideration for any company wondering whether to start up a blog or a newsletter. In Which Is Better — an E-Zine or a Blog? Dr. Ralph Wilson demonstrates the values and purposes of each medium and reminds us that things get awfully fuzzy on the Web.

Something I don’t want to be fuzzy is a sub from Domino’s, but who knows what’s growing on your sandwich when boogers are used as cheese spread. Two rogue Domino’s employees filmed their defilement of food and when the video ended up on YouTube this week, Domino’s experienced a reputation nightmare of epic proportions. I’m sorry, you say you wanted to eat today? That’s why I didn’t link to the video, silly! But seriously, you don’t want to go there.

Okay, okay. You deserve a happy chaser.

A father and daughter were reunited after each thought the other was dead for 27 years. Dirk Pratt took a cue from the movie Wanted and Googled his name. That’s how he found a message from his daughter asking if anyone knew his whereabouts. We’re hearing a lot more heartwarming stories about technology’s saving grace these days. Makes your thumper tingle, don’t it?


Know what else I like? Artichokes. Steamed and green and loaded with yummy goodness. BCI’s own Christopher Hart has put together a step-by-step tutorial on how to SEO your artichoke. That’s right — an optimized cooking method for the curious green veggie.

And finally, Monday is the last day to submit a pitch for SMX Advanced. Do you have amazing PPC tactics, out-of-the-box link building tips or a Twitter marketing techniques that are wow-worthy? Let ’em know. This year’s SMX Advanced is also featuring a full day dedicated to intimate knowledge sharing among in-house search engine marketers called In-house SEM Exchange.

Things I learned from Boing Boing this week:

  • No one seems to know if reports of a man with a fir tree growing in his lung are real or not. If you can verify it either way, please leave a comment. This mystery is too good to let go!
  • Life is too short not to use every possible excuse for bacon. The latest reimagining is a flaming bacon lance of death. How did no one make this sooner?
  • One Battlestar Galactica fighter ship for sale. Slightly used. Get it on eBay. Of course.
  • It doesn’t count as copying if you take it from yourself, right? Whatever. It’s Disney. They could make a mouse captain a steam boat and I’d still smile.
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One response to “Friday Recap: Newsletter Pride Edition”

  1. Ken Lyons writes:


    thanks so much for including WordStream in your Friday Recap.

    It’s an honor!

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