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April 30, 2010

Friday Recap: Search Sausage Experiment Edition

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Goodbye, April. Hello, weekend! It’s recap time again!

Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song and while he wrote the song himself, all but his part of the vocals were contributed by his fans. The harmonies and flourishes of the crowdsourced choir are quite lovely, and I’m sure the intended recipient of the song is pleased at the care and effort so many people put into it.

Texting
Image by Adam UXB Smith via Flickr

It’s too late to contribute to the song, but there are other opportunities to lend a hand to a neighbor, and it can be as easy as spending a few minutes on your smart phone. Micro-volunteering involves downloading an app and then using your spare moments here and there to help catalog or organize image archives, write encouraging messages to needy children, or translate educational guides into other languages. Not a bad way to spend your time in line, or in that waiting room, or while your kid’s piano lesson is running late.

Facebook’s growing list of privacy faux pas have gotten a lot of attention, and it was a topic touched on with Marty Weintraub on this week’s SEM Synergy. But the discussion has gone beyond insider chatter and a flag has been raised by our nation’s lawmakers, as a number of U.S. senators have called out the social network for its bad behavior and asked that changes be made.

Landing page guru Tim Ash treated readers to a crash course in A/B split testing, complete with the advantages, short-comings and terminology basics. Tim’s straight-to-the-point insights were really useful to an LPO novice like me.

From one Nestle rep’s behavior on Facebook, you’d think the brand was a newbie to the social media space. Here are a few pointers, Nestle. Don’t insult your fans. Don’t encourage people to ditch your brand. Don’t be a sarcastic dolt. Did I miss anything? Is there a Facebook etiquette guide for brands we can send them?

I know there are guides to Twitter etiquette. You’ll find a compilation of ten great Twittiquette resources on the aimClear blog, and I’ve gotta give a personal “Amen!” to number one. Look, I want to protect the English language, grammar and spelling as much as the next anal retentive guy. But do I think anyone wants me jumping in to correct errors in casual, short-form conversation? No! Save the self-righteous judgment for your American Idol viewing.

But if you’d rather watch a different indulgent oddity, check out the new $100 note unveiling! Or, read about the top 10 most egregious product placements in film. Why do cars get all the best unabashed shill gigs?

This week you saw part two of the Content Boot Camp series here on the BCI blog. In the series, Jessica has been sharing processes and pointers for developing great site content, but she came up with another brilliant idea this week. It started with a tweet from @sausagebot:

Apparently Mr. Sausagebot finds tweets with the word “content” and retweets them with the word “sausage” standing in. Recognizing a good thing when she sees it, Jessica has proposed we bring sausagebot to the next level and replace everything on the blog with meat products. The fact that Jessica’s a vegetarian just underscores her confidence that this could be the next best thing since encased ground-animal-by-products. Don’t say we didn’t warn ya.

Wait, did I get this far and not mention Google goings-on? Uh… kicking it into fifth gear! Google announced changes to its Certified AdWords Partner program. Those who are currently certified under the program have six months to meet the new requirements.

They’ve also been playing around with their SERPs some more, and it looks like big brands could be the lucky benefactors of one recent change. SERPS for product searches are displaying a list of links for brand searches, meaning bad things for e-commerce retailers and the smaller guys. More evidence of brand bias or just good for users? What do you think?

Google confirmed this week that with the next update, the Android mobile operating system will fully support Flash technology. Another small victory for the folks at Adobe. Is it enough to get Apple’s CEO Steve Jobs to rethink the company’s ban of Flash on its mobile devices? Nope. This week Jobs wrote a letter outlining just why Flash would never be supported by Apple’s suite of iDevices. He points to Adobe technology’s lack of openness, the strain of on battery life, and the way it hinders the touch experience. But is Jobs really being forthcoming with us? There are other theories on why he’s really resisting Flash.

Okay, that’s enough inciting from me! Except this one last thing. Start writing your articles for submission for the Small Biz Discovery Contest! Entries will be accepted throughout May — that means as soon as tomorrow! I look forward to the great content sausage waiting in my inbox come Monday. Until then, have a great weekend!





2 responses to “Friday Recap: Search Sausage Experiment Edition”

  1. SEO Gibraltar writes:

    I love the Apple v Adobe theories….intense!

    Not happy about SERPS for product searches – SEO is the great levelller and should be neutral. Forever. I may decide to launch a new brand fizzy cola, and should have every right to compete on a level playing field!

  2. Virginia Nussey writes:

    Send me a case of that fizzy cola when you do!



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