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February 19, 2010

Friday Recap: The Week in a Jiff Edition

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It’s been a crazy week. I moved desks and now I have a great view out the window. We had a BBQ feast for lunch today. And Christopher and Shannon have been in town, hanging out at SEOToolSet training. Don’t you just love family reunions?

We’ve made it to Friday and it’s time to let off a little steam. So you know the drill on Fridays: news of the (search) world and news of the weird. Away we go!

hermit crab on computer keyboard

I tweeted about this on Monday (hat tip to Susan) and a few peeps liked it so I’m compelled to use it as my opener. I present to you CRABZILLA! I’m told on good authority that Mega Shark is Crabzilla’s only plausible nemesis. I wouldn’t want to take part in that battle. Well, until it’s over, at which point I’ll be there with my fork, butter and maybe a slice of lemon for garnish self-defense.

Are you ready for Google Caffeine? It’s up for debate whether or not the infrastructure update that the search engine said would begin rolling out in the new year has been fully implemented. Still, it’s good to have some guidelines in mind when optimizing a Caffeine-ready site.

A few weeks back the makers of the quintessential doll Barbie asked fans what Barbie’s next job should be. The result is a sign of the techie times we live in. Barbie is a computer engineer! A little in-depth analysis by the BBC suggests some flaws with the way IT Barbie came together, but I’m a fan of the technically minded and feminine woman Barbie’s representing. [Me too. It’s IT Barbie-style. —Susan]

Location updates have always posed a danger, and one site highlighting this fact was circulating the Web this week. Please Rob Me aggregates Foursquare updates with a dose of humor, keying in on the fact that people find it trendy to update the world about their empty homes.

Yes, there’s much to be cautious of on the social Web, which is why the demand for online reputation management has rocketed upwards. If you’re looking for innovative ways to defeat unflattering content on the Web, Bury Negative Publicity With New Pages on the Same Domain is a must-read, including tips for sites like Digg, Wikipedia, blogs, and even police blotters.

Photoshop celebrates its 20th anniversary today! What would we ever do without that fabulous photo editing suite? Gotta love the interactive timeline Adobe’s put together. Li’l guy’s come a long way!

A massive botnet, called the Kneber botnet, was uncovered by security analysts. The infected network included more than 74,000 personal, corporate and government computers, yet the botnet was recognized by less than 10 percent of antivirus software. It’s being attributed to two criminal gangs that have been cooperating with each other.

virtual kaleidoscope

What’s a girl to do when even a wholesome place like the Internet is corrupted by criminal gangs? Play with a virtual kaleidoscope, of course! That toy right there is hours of fun, and it’s shared with love, care of Mrs. Esparza! [Hi, Mom! —Susan]

Of course, the Internet has facilitated sharing across the world, and social media is a big part of that. But which social network is really driving shared content? According to data from widgets company Gigya, Facebook is responsible for 44 percent of content shared via social networks. Twitter’s next with 29 percent, followed by Yahoo! at 18 percent. As a whole, social media sites account for 75 percent of all content shared online.

Susan got giddy when she shared this story in the Skype chat this week. It looks like in a couple years, one terabyte solid state hard drives the size of a postage stamp will be a reality. I believe her comment was along the lines of: “Imagine having a terabyte flash drive. You could carry your whole life around. Perhaps on a fashionable necklace.” Now that’s a girl who’s thinking of the possibilities! [It’s no more geeky than the hashtag necklace I got this week. —Susan]

On a related note, it was interesting to learn that we’re facing a worldwide shortage of flash memory chips thanks to the iPhone and other Apple devices. Apparently the iPhone consumes 30 percent of the world’s supply of NAND flash chips.

If you had to describe the average player of Farmville or Mafia Wars or another game on a social networking site, what would you say? Are you picturing a 43-year-old woman, by any chance? If so, you’d be right! According to a survey in the U.S. and U.K., most social gamers are females between 30 and 59 who work full time. [This research is supported by anecdote. I have seven aunts and they all play Farmville like it’s their job. —Susan]

And finally, as soon as I read a tweet from instantly popular @sh*tmydadsays account on Twitter, I was a follower. So it is with great joy and anticipation that I spread the rumor that William Shatner will play dad on the TV series pilot based on the Twitter account. This could just be the best show of the 21st century. No pressure.

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