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October 2, 2009

Friday Recap: Whirlwind Week Edition

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Hi friends! It’s my last day in the office before leaving for SMX East, so I’m gonna make this quick! But don’t worry. The BCI blog will provide you with more than enough reading over the course of the conference next week. I promise.

graphic representing education in Africa
Vote for the idea you believe will help the most people.

Along with launching nine new Search Options this week, Google’s opened up voting for Project 10^100. Through October 8, vote for the big idea you’d like to see Google get to work on. From transparency in government to better banking tools, from education in African schools to tracking natural crises in real-time, every one of these project ideas represent incredible altruism and it’s worth your vote.

One hundred thousand invites for the highly anticipated Google Wave were released this week. One blogger actually sold his invite for $157 on the auction site eBay. Search Engine Journal editor Loren Baker asked if this disproved the old “patience is a virtue” adage. But I see it as proof. If you’re patient enough to wait for Google Wave’s public release, then here’s some cash looking for a home in your pocket!

We found out today that the 2016 Summer Olympics will be held in Rio de Janeiro, Brazil. Darth Vader was glad to hear it. He claims his Olympic team‘s storm trooper outfits are faster and slicker in warm tropical climates.

mobile phone in hand
CC BY 2.0

A report released by mobile app research company Flurry describes the most frequently and most loyally used mobile apps, with news apps coming out on top for both metrics. In their estimate, apps that fall into the categories met with the most loyalty and frequent use are the apps that would be best able to adopt an ad-supported model.

While I can get behind mobile news apps, it’s funny sometimes what resonates with Americans. According to a “60 Minutes”-Vanity Fair poll, Wal-Mart is the institution that best symbolizes the country and Twitter is just a fading fad. Men would most like to trade places with sexpot George Clooney, while women would prefer to trade places with power house Michelle Obama. We all have our priorities.

Branding is a priority for organizations with any kind of marketing savvy. Web analytics thought leader Avinash Kaushik explained this week that branding campaigns don’t have to be immeasurable. The data that results from analyzing the rate of new prospects, visitor loyalty, and even order size can all point back to the effects of a branding campaign.

Social networks are often seen by businesses as the realm of branding campaigns, and they’re quickly finding that agency support for social media marketing has quite a wide price range and an even wider range of offerings and control. It’s encouraging to read that lessons are being learned and results are rolling in, whatever the price point.

The Internet Corporation for Assigned Names and Numbers, or ICANN, a private corporation set up by the U.S. government to oversee the domain name system, has been given autonomy. The agreement was widely praised due to its inherent recognition of the Internet as a global system.

Things I learned from Boing Boing this week:

See you at SMX East!





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