http://www.bruceclay.com/blog/ Internet Marketing News and Advice: Search Engine Optimization, PPC, Analytics, Email Marketing and Branding en-us Copyright 2008 Tue, 13 May 2008 14:25:06 -0800 Wed, 14 May 2008 08:47:18 -0800 http://www.movabletype.org/?v=4.1 http://blogs.law.harvard.edu/tech/rss I came across an interesting post today while perusing Sphinn. Search Engine Optimization Manager says the number one reason traditional corporations shouldn't blog is because they don't understand media. Hold me, my head hurts. There are three things very wrong with that statement: If your company doesn't know how to... http://www.bruceclay.com/blog/archives/2008/05/corporate_blogg.html http://www.bruceclay.com/blog/archives/2008/05/corporate_blogg.html Blogging Tue, 13 May 2008 14:25:06 -0800 The Social Networks Get More Social Something must have been in the water this past weekend because Google and the social networks have decided to be just a little bit sweeter to their users. Both Facebook and MySpace revealed portability options that will allow members to take their information off... http://www.bruceclay.com/blog/archives/2008/05/seo_weekend_upd_4.html http://www.bruceclay.com/blog/archives/2008/05/seo_weekend_upd_4.html Search Engine Optimization Mon, 12 May 2008 17:06:59 -0800 Hey, Friends. I hope everyone had a fantastic week. But, in case your week was like mine, I offer up Performancing's Bloggers: What Do You Do to Relax? Also, feel free to share your own ways of relaxing in the comments. My goal for this weekend is to get my... http://www.bruceclay.com/blog/archives/2008/05/friday_recap_80.html http://www.bruceclay.com/blog/archives/2008/05/friday_recap_80.html Fun Stuff Fri, 09 May 2008 17:28:59 -0800 C'mon, if that's not the best session title of the whole darn show, I don't know what is! Ben Rattray (Change.org) is here to help us find the value behind all those "friends" on Facebook. Hopefully they're worth something a little more than all those pokes and zombie requests. Oh,... http://www.bruceclay.com/blog/archives/2008/05/how_do_you_calc.html http://www.bruceclay.com/blog/archives/2008/05/how_do_you_calc.html eMetricsSF08 Wed, 07 May 2008 14:59:06 -0800 I just had some coffee. I feel better. Alex Langshur (PublicInsite) is here to talk about how to measure success when it's not about sales and shopping carts. I'll admit; I've been looking forward to this one since I got here. I hope it delivers. Alex jokes that his session... http://www.bruceclay.com/blog/archives/2008/05/measuring_the_s.html http://www.bruceclay.com/blog/archives/2008/05/measuring_the_s.html Analytics Wed, 07 May 2008 12:35:26 -0800 Ready for a keynote? Well, good, cause one's about to start. Jim Sterne welcomes Tim Goudie from Coca Cola. This keynote is labeled "part two" because Part One was given about a year and a half ago in Washington DC at the eMetrics event down there. Tim's here to update... http://www.bruceclay.com/blog/archives/2008/05/emetrics_keynot_1.html http://www.bruceclay.com/blog/archives/2008/05/emetrics_keynot_1.html Analytics Wed, 07 May 2008 10:42:04 -0800 Last session of Day 2. We've almost made it! This time Daniel Shields (Wicked Business Sciences) and Phil Gibson (National Semiconductor Corporation) are talking about On-Site Search as a Crystal Ball. This should be fun. Daniel is up first. What makes site search important? 65-70 percent of clients' visits originate... http://www.bruceclay.com/blog/archives/2008/05/onsite_search_a.html http://www.bruceclay.com/blog/archives/2008/05/onsite_search_a.html liveblog Tue, 06 May 2008 18:30:05 -0800 Hey, hey! Time to talk reputation management and social media with Katie Delahave Paine (KDPaine Partners) and Steve Bernstein (PayPal). Let's do it. [Or not. We're having some technical difficulties so the session is starting a bit late. Amuse yourselves. I'm cruising Facebook. Okay, it looks like we're ready. Yey!]... http://www.bruceclay.com/blog/archives/2008/05/reputation_mana_1.html http://www.bruceclay.com/blog/archives/2008/05/reputation_mana_1.html liveblog Tue, 06 May 2008 18:24:17 -0800 We're back in the search track with Matt Bailey (SiteLogic) and Diane Hoag (IBM developerWorks). Matt is giving me a hard time for going to bed early last night and missing out on all the debauchery that went down after I left. Based on how tired Matt looks, methinks I... http://www.bruceclay.com/blog/archives/2008/05/actionable_orga.html http://www.bruceclay.com/blog/archives/2008/05/actionable_orga.html Analytics Tue, 06 May 2008 14:44:53 -0800 Time to kick off the Search Analytics track here at eMetrics. Finally something I almost recognize! Brian Klais (Netconcepts) and Richard Zwicky (Enquisite) will be taking charge of this one with Mike Grehan and his famous stick moderating. Curiously, the WiFi that was working yesterday is now nonexistent. Guess that... http://www.bruceclay.com/blog/archives/2008/05/essential_kpis.html http://www.bruceclay.com/blog/archives/2008/05/essential_kpis.html Analytics Tue, 06 May 2008 12:53:43 -0800 Happy Tuesday. Time for a morning keynote where everyone gets free coffee mugs and are then blinded by strobe stage lights. Yey! Jim Sterne welcomes Elissa Darnell and Deepak Nadig. I think. His voice is really distorted over the microphone. Elissa and Deepak are from the eBay. Up first is... http://www.bruceclay.com/blog/archives/2008/05/emetrics_keynot.html http://www.bruceclay.com/blog/archives/2008/05/emetrics_keynot.html Analytics Tue, 06 May 2008 10:18:28 -0800 We're switching things up a bit this afternoon. Instead of the Web Analytics: Road to Marketing Optimization panel we'll be covering the session on Multivariate Testing. And it's not just because they're giving away free Google T-shirts over here. Well...not entirely, anyway. Up we have Jon Diorio (Google) moderating speakers... http://www.bruceclay.com/blog/archives/2008/05/multivariate_te.html http://www.bruceclay.com/blog/archives/2008/05/multivariate_te.html liveblog Mon, 05 May 2008 18:18:24 -0800 Back from a delicious, delicious lunch and it's time to talk behavioral targeting. Please welcome our speaker Anil Batra (ZeroDash1). Yey! Our moderator says there's a one cookie fee for anyone whose cell phone goes off during the session. Yes. If your phone goes off, you have to give me... http://www.bruceclay.com/blog/archives/2008/05/behavioral_targ.html http://www.bruceclay.com/blog/archives/2008/05/behavioral_targ.html Analytics Mon, 05 May 2008 15:16:21 -0800 We're live from San Francisco! eMetrics is already proving to be completely different from any other show I've liveblogged. There are seats for about 60 in this session room and I actually have to sit a few rows back to see the projector screen. No front row liveblogging? It's like... http://www.bruceclay.com/blog/archives/2008/05/creating_a_web.html http://www.bruceclay.com/blog/archives/2008/05/creating_a_web.html Analytics Mon, 05 May 2008 13:16:00 -0800 It's Friday. I'm trying to fake excitement but even the donut-induced sugar high isn't helping me today. I wonder if that means I need more donuts? Mmm, donuts. Jennifer Slegg asks is blogging running your life instead of you running your blog. The answer is, yes, Jennifer. Yes, it is.... http://www.bruceclay.com/blog/archives/2008/05/friday_recap_79.html http://www.bruceclay.com/blog/archives/2008/05/friday_recap_79.html Fun Stuff Fri, 02 May 2008 14:15:44 -0800