Link Building Strategy
Building good quality and relevant back-links is hard. One of the best ways to build quality back links to your website is to get involved in the community. The community here means various social media sites where people share ideas, contents and views.
According to Szymanski, “Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time”. If the brand name is quite important and you want to be consistent with your site’s visibility in search engines, it is better to avoid those kinds of efforts.
A promising way to create quality links is by getting involved in social media sites not by acquiring links. According to Matt Cutts, search engines, like Google, love links from social media sites and that includes forums, blogs, hubs, wikis, article directories and micro-blogs because, social media represents human involvement. The more often a web site gets involved in social media, the more popular it gets, and has more probability to get higher ranking in search engines. People will keep on visiting, linking and recommending the site to others. Many of these web 2.0 websites rank highly in search engines and they generate good traffic on a daily basis. For example, if you post something interesting in Facebook, people will definitely share that post with their friends.
Unique content will definitely make a difference and has the potential of getting high quality back-links to the site we want to promote. An example of promising content in an article would be providing a solution to the users, or talking about a tool inside a website that helps targeted users rather than convincing them to buy the product or services.
If you are considering using social media as one of your strategies in doing search engine optimisation (SEO), then consider the following diagram. The diagram shows how to give exposure to your article and build some links from the social interaction.
This diagram is just a simple guide to give exposure to your article. If you can write a good article and want people out there to read about it, then the above process might be the best way to give it a go.