Matt Cutts Goes Web 2.0
Matt Cutts went all Ze Frank on us this weekend (though Matt blinks) and uploaded some great information videos over at Google Video. While the backdrop makes it look like Matt has either been kidnapped by some disgruntled spammers or he’s hiding out in a cave until Google’s SERPs equalize, the bite-size videos are chock full of expert information.
For his first time at bat, Matt uploaded three sessions, not including his disclaimer: Qualities of a Good Site, Some SEO Myths and Optimize for Search Engines or Users? Each session highlights three or four user-submitted questions. Below is our favorite question from each session.
Session One: Qualities Of A Good Site
What are some general guidelines and recommendations for people who want to increase visibility on Google?
While this is a massive question, Matt was able to focus his answer on three key points:
Session Two: Some SEO Myths
- Same Server/ Similar IP Issues — Average Webmasters shouldn’t be overly worried about this one. If you’re playing by the rules and hosting four or five differently themed sites on the same server, there’s no problem. Google understands that everyone does this. However, if you find yourself running thousands of sites on the same server or running two thousand sites on similar IPs, you should stop and ask yourself why. Is this really necessary? Do you have that much unique content for each of your thousand sites? Probably not. Most likely you know if you’re doing some wrong.
Session Three: Optimize For Search Engines or Users?
Which do you find more important in developing and maintaining a Web site – Search Engine Optimization or user end optimization?
Yes, it’s the old usability/spider-ability question. We’ve always judged these two as being equally important and Matt agrees. Matt told his viewers, if you don’t have both your site simply won’t do as well. Without SEO, it’s harder for your customers to find you, and without user end optimization, you won’t get the same amount of conversions you would otherwise. The most successful sites will have both.
The trick, according to Matt, is to see SEO and user end optimization as being the same thing. If you construct your site so that the interests of your users are aligned with the interests of the search engines, you’re going to succeed. Like Matt said, you’ll be left with compelling content, an easy-to-navigate site and you won’t be tempted to do any “weird tricks”. Very sage words from Matt.
As you can see, there’s lots of great information in the videos Matt gave us. Hopefully he’ll keep this up. Do we see a weekly series forming? It’s almost like the coming of Google TV. Personally, I think watching the first session where Matt discusses what makes a good site should be a prerequisite for anyone even thinking about creating or optimizing a site. It’s probably the best five and a half minutes you’ll ever spend.
We love the videos, Matt (though a transcript would be helpful…), and we agree that content is more important than appearance, but if your next video features you holding the day’s issue of the LA Times, we’re going to start getting really worried that your life may be in danger. Stay safe out there on the interwebs.