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May 5, 2009

New SEO Tools and SEMToolBar for Firefox

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Sound the trumpets! We at Bruce Clay, Inc. have an exciting announcement. Make that two exciting announcements, and they’re both about new, free SEO tools! Today we announced the release of the SEMToolBar for Firefox. You know, the Web browser that most search marketers actually use? Through the toolbar you’ll get meaningful statistics right in your browser. We also launched a brand new tool called the SEO/Domain Report Tool. This little beauty lets you check Yahoo, Live and Google to see how many pages of a domain are indexed in each engine.

Here’s a little run down.

SEMToolBar for Firefox

When the Internet Explorer version of the toolbar was released earlier this year, we told you all about the cool ways it can help search marketers. And now it’s in a flavor preferred by nine out of ten search marketers — Mozilla! (Disclaimer: Unlike the stats provided by the SEMToolBar, the previous figure is not accurate in any way. It just sounds good.)

If you’ve been waiting for the Firefox version before downloading the toolbar for yourself, you may enjoy a refresher on everything the SEMToolBar can do. Guess it’s your lucky day!

After you download the SEMToolbar, the biggest difference you’ll notice is on a Google search results page. For this demonstration I’ll use the query [mother’s day] as an example. (I would say hi to my mom here, but who am I kidding? She doesn’t read the blog. Instead I’ll say hi to Susan’s mom. Hi Mrs. Esparza! Happy early Mom’s Day! [Hi Mom! –Susan])

So, first thing I do is type [mother’s day] into Google. My SERP looks like this:

Right on the page you can see statistics about the keyword, such as daily activity, the cost per click, monthly trending and demographics. For easy recognition, you can choose to highlight URLs from specified domains with colors. In the image above, the Wikipedia link is highlighted in green. With the Firefox version of the toolbar, you can use up to 24 colors to highlight specified domains.

Under each SERP result you can see a number of statistics listed. For each result you get the PageRank, the number of inbound links, the number of pages indexed from the domain, and more. For a detailed list of the statistics provided by the SEMToolBar and what they all mean, visit

Say I want to check out the Wikipedia result for my keyword. I click on the result and now I see this:

Wikipedia with SEMToolBar

At the far left of the toolbar you can see the SEOToolSet icon. The word “SEOToolSet” is a drop down menu that allows SEOToolSet subscribers to log in to the tools and access the KDA, Check Server Tool and PathMaps. There are also a couple other functions located here, like collapsing certain data fields, toggling features on and off, adjusting settings and getting support. This is also where you’d go to validate the HTML right from the page you’re viewing. Here it’s worth noting that none of the functions of the SEMToolBar require a subscription to the SEOToolSet.

To the right of that you can see a little American flag. This is how you can set a proxy. View the page as though you were in another part of the U.S. or half way around the globe. We’ll continue to add more proxy servers. The SEMToolBar is also available in more than 20 languages and we keep adding more.

Moving along you’ll notice a number of data fields, like PageRank, site count, inbound links, cached date, and so on. If you click on the “Get Stats” button on the far right of the toolbar, the fields will populate and you’ll know when the domain was started and how many inbound links the page has in no time. Further to the right of the statistics you can view the cached page, cached text and Whois info by selecting each respective button.

Explained with all those words, it seems like the SEMToolBar gives you a ton of information. And it does! But it’s just the essential stuff you’re looking for in your everyday journeys as a search marketer. One of the things we wanted to do when we designed the SEMToolBar was to cut the fat out of cumbersome SEO tools and make the most essential data available at your fingertips. We think we did just that, but we really want to know what you think. Download the SEMToolBar for Firefox or IE and test it out yourself.

SEO/Domain Report Tool

Not to be overlooked, this handy new tool gives you one place where you can find out how many pages a domain has indexed in the big three search engines. The tool allows you to compare up to six domains at a time.

SEO Domain Report Tool

We think search marketers will find both of these free tools useful. Please let us know what you think, and feel free to spread the word! (Candy and Mother’s Day gifts sold separately.)

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8 responses to “New SEO Tools and SEMToolBar for Firefox”

  1. john andrews writes:

    Nice, but I can’t help wonder what sort of data BruceClay Inc. collects on the back end as we use these “free” tools?

  2. Dean writes:

    Excellent tools, thank you for the heads up.

  3. Virginia Nussey writes:

    Thanks, Dean! I hope you find them useful!

    John, let me put your mind at ease. Bruce Clay, Inc. does not collect any information through the tools. Keywords, domains, user info — none of it is stored on the back end. We offer these tools for free because we believe that giving away quality resources will result in positive word of mouth, link popularity and increased confidence in our offerings and services. I guess that’s a question that a lot of people might have, so thanks for raising the issue. :)

  4. Chris Chong writes:

    Interesting add-ons… I’m going to download and try them out.

  5. Olivier writes:

    The toolbar works but not the features to enhance the SERP :-(
    Is it required to log in SEOToolSet?
    I tried the french version but there are to many translation errors…

  6. Virginia Nussey writes:

    Hi Olivier. Thanks for your comment! You do not need to log in to the SEOToolSet to see the inline annotations in the SERPs. I’ve spoken to the developers and we’d like to help fix this issue for you. I’ll be contacting you privately and hopefully we can set things right! Thanks again!

  7. Tualatin Web Design writes:

    Alright, these tools look great and they are free! So i am going to download and check them out. Thanks in advance :) . And even i was wondering what information will be stored at the back end. Thanks to above comments. Solved the doubt :)

  8. link building writes:

    useful blog post..

    Thanks for the tool anyways.

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