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October 19, 2011

Calculate the Value of Higher Rankings: New SEO Newsletter

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Each month we put together a snapshot of our industry that reflects important moves in the Internet and technology space and provides useful knowledge that our colleagues in the Internet marketing industry can use in their strategic or day-to-day SEO, PPC and SMM practice. It’s called the SEO Newsletter, and the October issue materialized this week.

Well, for the most part.

Read the SEO Newsletter

We apologize to readers for some technical difficulties that resulted in a couple of the articles turning up 404 pages. All that’s been fixed now and there are four fresh pieces available for viewing, from a simple but sophisticated formula for calculating the dollar value of higher rankings to a survey of the current state of Internet usage and marketing opportunities in the super-engaged Japanese market.

In July, we welcomed Bruce Clay India and Bruce Clay Japan as regular contributors to the newsletter, lending their eye for regional Internet industry happenings to the collection of significant news stories from the past month. Starting this month, they’ve joined the article-writing ranks, adding a second international article to the monthly newsletter mix. Taku Amano of Bruce Clay Japan provides the first

The Value of Organic Rankings – A CTR Study

If you’ve ever struggled to justify the benefit of search engine optimization efforts to the boss, here’s a straight-forward formula for estimating the value of increased traffic due to improved search engine rankings. Using your current rankings, the traffic volume of current rankings and projected additional traffic that could be gained from higher rankings, you can estimate the additional traffic you’ll receive. From there you can calculate the revenue you can generate from projected increased traffic based on your current per-visitor revenue estimates. Happy calculating!

SEO and Social Media Market Forecast in Japan

The Japanese Internet market is ripe for Internet marketers, with a rising demand for SEO and booming social media usage. If you have an interest in Internet usage trends, Japan’s market is a good bellwether thanks to a penchant for early adoption and embrace of technology. Get a snapshot of Japan’s Internet market, where penetration goes deep, and users are highly mobile and extremely social. A recent report by an Asia-focused marketing company forecasts SEO demand (both in-house and consultancy). We also look at the current growth rates of popular social networking platforms in the country.

Announcing New SEO Data Built Directly into the CMS

This month’s feature is a look at Search Advice, Bruce Clay’s SEO recommendations built into the SEO-friendly CMS, Pixelsilk. With more than 200 factors at play in ranking your site, on-page optimization requires much attention to detail. One way to streamline the process of optimized content creation is by being reminded of SEO best practices during the process of content development. With Search Advice, these best practices are presented in tidy fashion within the CMS. Look for an update to Search Advice in the coming months.

How to Submit a Reconsideration Request to Google

We think there’s value in offering basic SEO tips, which is why every newsletter contains a Back to Basics article. The issues covered in this monthly feature are often generated by questions from clients. Definitive explanations of SEO procedures and strategies, we find these articles handy to come back to time and again when a client asks why we’ve made a recommendation to do X or what to do when they are faced with circumstance Y. This month we outline the basic dos and dont’s for submitting a reconsideration request to Google if you suspect your site has been penalized for violating quality guidelines.

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