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November 16, 2016

How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz

bruce clay's mobile seo quiz

Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.

I think many people have heard the news. I think many of those people are confused by it.

Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?

See how many of the questions on this eight-question quiz you get right. You’ll also get our mobile-first checklists.

Take the Mobile SEO Pop Quiz.




November 2, 2016

How to Build a Google Analytics Tracking Code

get more input

Need more input? Like Johnny Number 5 eats the Encyclopedia Britannica in the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more input.

Google Analytics tracking codes are one way we can track how recipients are interacting with our content.

Also known as UTM codes, tracking parameters or custom campaigns, Google Analytics tracking codes are custom tracking parameters that communicate granular information about how visitors interacted with your calls to action to arrive at your owned properties.

This guide describes:

• When to use a tracking code
• How to format a tracking code
• Favorite tools for building UTMs
• 7 essential guidelines for formatting tracking codes

Read How to Build a Google Analytics Tracking Code.




October 28, 2016

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

92% of online shoppers consider reviews in their buying decisions.

67% (two out of three) companies note that customer service in social media is gaining importance.

If your business is in business it’s because you’ve committed to a new set of marketing best practices. Marketing in the digital age is centered on being open about your professional mission, prioritizing your customers’ voices, cutting back on the sales pitches, and getting noticed for going above and beyond.

… Which brings us to Snapchat.

Snapchat is a social platform whose community rewards openness, intimacy and authenticity.

It’s the app millennials (17- to 34-year-olds) use to chat with friends and get their entertainment and lifestyle news.

Is your business courting millennials?

Here’s why Snapchat is good for business and 15 tips to get you up and running on Snapchat.




October 19, 2016

Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

Unwrapping our newest SEO tools

We have a new set of tools that, once you use them, should make you a better SEO.

They save time, identify issues, help with ranking and more. And the subscription price is the real present …

Read more of Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1




October 11, 2016

How to Optimize for Google Home NOW #OKGoogle

Google Home bases in seven colors.

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I haven’t been able to shake this sense that we are on the cusp of a real change in the way that people interact with technology. (It’s also one step closer to the Star Trek computer Amit Singhal wants to make reality.)

Find out how Google Home will deeply impact our interaction with search engine results pages (SERPs) and, subsequently, digital marketing strategy.

Read How to Optimize for Google Home NOW #OKGoogle.




September 29, 2016

Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020

By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers.

Read Learn How to Optimize for Voice Search NOW to get tips on optimizing for voice search with perspectives from a search engine (with Bing’s Purna Virji), a publisher (The SEM Post’s Jennifer Slegg) and an SEO (Elite SEM’s Tony Edward).




Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More

Duane Forrester, Hillary Glaser, Aleyda Solis, Michael King, Danny Sullivan

Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features:

Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc.
Mike King: President and Founder of iPullRank
Hillary Glaser: SEO Manager at Campbell Ewald
Alyeda Solis: SEO Consultant at Orainti

They tackle many current topics in Leading SEOs Discuss AMP, PWAs, URL parameters, featured snippets, KPIs and more.




17 Ways Link Building Can Go Awry

Shah Menz at SMX East 2016

Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye.

A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup.

Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!




September 28, 2016

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016

glenn gabe at smx

Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.

Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.

Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.

Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.

Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.




SEO Godfather Bruce Clay & Search Insider Duane Forrester Field Digital Marketers’ Questions at #SMX

bruce clay duane forrester answer SEO questions

Representing Bruce Clay, Inc., Bruce Clay and Duane Forrester hosted an AMA (ask me anything) session at SMX East 2016. The audience is packed and ready to dive into hot SEO topics including:

• Starting an SEO business
• Reviews as ranking factors
• Inorganic link clean-up
• Redirects in light of link penalties
• Communicating SEO priorities to developers
• Moving to HTTPS

Read the discussion and insights on these topics and more in the SMX session You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester.




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