How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!
June 22, 2016
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.
“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”
Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
Read more to find out How SEO Ranking Factors Are Changing.
June 20, 2016
Raise your hand if you’d jump on Larry Kim’s pyramid scheme if given the chance. I know I would. I wouldn’t even need to know what it was about to trust that it was a gold mine (and that it probably wasn’t all that scheme-y).
It turns out that the WordStream founder’s pyramid scheme is a real thing, and it’s not even shady! It’s just a memorably scandalous name for a cutting-edge social media advertising tactic. And he’s letting all of us search and social PPC advertisers in on it.
I had a chance to interview Kim in advance of his social hacks presentation at the SocialPro conference taking place today and tomorrow. We jump right in to his uber-powerful paid social advertising tactics that boast 20% to 40% click-through and engagement rates.
This interview is 20 minutes of action-packed insight on how to reach your target market through Facebook and Twitter — where the competition is low, the cost is low and the ROI is high, if done right.
Watch the paid social interview with Larry Kim.
June 15, 2016
Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Jason White, the VP of SEO & SEM at Dragon Search and Maggie Malek, the head of social at The MMI Agency, agree 100% — and next week, we’re all headed to Seattle to lead sessions at SocialPro and SMX Advanced.
But we couldn’t wait. We were ready to start talking about #RelationshipGoals when it comes to SEO & SMM. Ready to take your business’ search and social relationship to the next level? Check out this video!
June 14, 2016
Google’s search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.
At Bruce Clay, Inc., we’re always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!
June 13, 2016
Szetela’s Scoop! Microsoft’s LinkedIn News May Imply More than LinkedIn Ad Integration for Bing Advertisers
Microsoft’s announced acquisition of LinkedIn today has already sent ripples through the advertising industry. Marketers are predicting (or hoping) that the LinkedIn ad platform will be merged with Bing Ads, allowing PPC advertisers to run Bing Ads and LinkedIn ad campaigns from the same dashboard.
I think the acquisition could actually be the cornerstone of an important new Bing Ads strategy: the creation and expansion of a Microsoft Display Network.
Read Szetela’s Scoop.
June 9, 2016
Are you evaluating the many social media networks and aren’t sure which would return the most benefit for your investment if you were to build an active presence for your business?
With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we’re shining a light on:
• The primary user base of the most popular social networks
• What brands are doing to find success marketing on each
• Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform
• And any special considerations to be aware of that engagement on the platform may require
These are the six social networks covered here: