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June 10, 2015

How to Set Up Google Search Console – Free Search Engine Optimization & Webmaster Tools for Your Website

How to Set Up Google Search Console

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. Follow the step-by-step instructions (with screenshots) for how to set up a Google Search Console account.




June 5, 2015

Google Wants You to Make Your Site Faster or They’ll Do It For You. Will You Like the Result?

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In April, around the time of Google’s “Mobbilegeddon” mobile ranking update, the search engine announced another mobile optimization in testing. Via the Webmaster Central Blog, Google said they’d “developed a way to optimize pages to be faster and lighter, while preserving most of the relevant content.” In other words, if you don’t optimize your site so that it loads quickly for mobile devices, Google will try to do it for you.

Called transcoding, Google says it’s a feature intended to help deliver results quickly to searchers on slow mobile connections. Google’s early tests show that transcoding returns pages with 80 percent fewer bytes and 50 percent faster load times. Indonesia has been the staging ground for early field tests, displaying transcoded sites when a mobile searcher is on a slow connection, like 2G.

Sounds cool, right? Now website owners and SEOs don’t need to worry about optimizing sites to be fast; Google is going to do it for us! What a magnanimous thing for Google to do. Except that there are a couple of reasons that this should give developers and webmasters pause.

Read about the pros and cons of Google’s new low bandwidth transcoder.




June 3, 2015

SMX Liveblog: Baidu Revealed: An Inside Look At ‘China’s Google’

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Baidu Vice President Liang Zeng has flown 3,000 miles from Beijing to spend 25 minutes with SMX Advanced digital marketers. Thank you, Zeng!

Baidu is often referred to as the “Chinese Google.” Would you be surprised to learn that in China, Baidu is even more dominant in the search space than Google is in the U.S.? As we’re told in this session at SMX Advanced, Baidu has 96.3 percent market share among mobile users in China.

If you or your client is looking to crack the Chinese search market, it’s imperative that you learn more about the Chinese search behemoth. So, without further ado, get to know Baidu from Zeng.

Read Baidu Revealed: An Inside Look At ‘China’s Google’.




SMX Liveblog: Paid Search: Focusing on Audiences & Categories Instead of Keywords

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In this bite-sized liveblog, Kevin Ryan shares where he sees paid search headed as an industry. Ryan is the founder of MotivityMarketing, a columnist for Search Marketing Land and the author of “Taking Down Goliath: Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power.” (Try saying that title ten times fast!)

“Search is declining as a percentage of share – we’re getting less data on search … Our dependence on keywords is a little ridiculous. We need to think about moving away from potentially misleading keywords,” Ryan says.

Read the full liveblog of Paid Search: Focusing on Audiences & Categories Instead of Keywords.




SMX Liveblog: Keynote Conversation with Google AdWords VP Jerry Dischler

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Jerry Dischler, who heads AdWords, is full of contagious energy as he gears up to talk about what’s working and what’s not in search ads and AdWords in this morning’s keynote conversation. Whenever there’s a Googler onstage, the crowd is packed and this session is no exception.

Everyone wants to know the latest news in paid search, and Dischler won’t disappoint as he delves into topics near and dear to search marketers hearts, including:

  • How advertisers can capitalize on the opportunity of Micromoments
  • The future of text ads and buy buttons
  • Advances in attribution models
  • And how marketers are marrying online and in-store strategy

Facilitated by Search Engine Land Editor Danny Sullivan and Search Land Paid Search Correspondent Ginny Marvin, the keynote conversation transpired as follows. Read the liveblog coverage of a Keynote Conversation with Google AdWords VP Jerry Dischler.




June 2, 2015

SEO AMA: Googler Gary Illyes Answers Burning Search Questions at #SMX Advanced

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Googler Gary Illyes sits, cool and collected, on the SMX Advanced stage. Across from him is Search Engine Land Editor Danny Sullivan. Sullivan is about to ask Illyes anything and everything digital marketers have been dying to know in this “Ask Me Anything” session. In the weeks prior to SMX, SEOs have been sending in their questions. Sullivan will ask Illyes those questions and anything else he sees fit to quiz the Google Webmaster Trends Analyst on.

It seems like every SMX attendee is in the standing-room only audience. Read on to find out everything Illyes had to say, including his insights on:

  • Mobilegeddon (a term, for the record, that he hates)
  • The Quality Update
  • When to expect the next updates of Panda and Penguin
  • App indexing

Read SEO AMA: Googler Gary Illyes Answers Questions at SMX.




SMX Liveblog: Mobile Is Still the New Black Says Google’s Gary Illyes

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April 21, 2015 arrived with a bang. Google announced it was the day that mobile-friendliness would officially be a ranking signal for Google mobile search results. That day, dubbed “Mobilegeddon,” wasn’t the the day search marketing changed, however. Improving a website’s experience for mobile users has been an SEO mission a long time in the making. SMX Advanced speakers, including a Google representative, share thoughts on improving a site in light of Google’s mobile-friendly update.

Read the liveblog coverage of the SMX Advanced session Mobilegeddon! Surviving Google’s Mobile Friendly Update.




SMX Liveblog: Mad Scientists of Paid Search

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2015’s “The Mad Scientists of Paid Search” panel features PPC pros at the top of their game: Soren Ryherd, Andrew Goodman and Andy Taylor. Learn why current tools aren’t ideal for the multi-channel landscape, hear what influences a conversion, and get other deep thoughts for paid search professionals to think about.

Read the SMX Advanced 2015 liveblog coverage of Mad Scientists of Paid Search.




June 1, 2015

Introducing DisavowFiles: Free Crowdsourced Tool Brings Google Disavow Link Data to Light

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Ever wonder what’s inside the search engines’ black box of disavowed backlink data?

Google and Bing are the only parties who can see the disavow data given to them by site owners. We, the webmaster community, can’t access this data to help us make informed decisions when vetting backlinks, researching sites, or creating our own disavow files.

Let’s change that.

Today we’re launching DisavowFiles, a free, crowdsourced tool aimed at bringing transparency to disavow data. Sign up for free at DisavowFiles.com.

Read the post on the reports, features and, of course, privacy and anonymity of DisavowFiles.com.




May 29, 2015

Lisa Williams’ New Digital Marketing Book Available for Free Download During #SMX Week

Lisa Williams

Between conferences and clients, Lisa Williams — a woman who needs no introduction in the SEO community — has been hard at work on her first book, “When Everybody Clicks: Sustainable Digital Marketing,” will be available on June 2. In fact, “When Everybody Clicks” will be available for free download June 2–5.

In writing this book, Williams interviewed more than 60 digital marketing thought leaders, including Bruce Clay, Eric Enge, and Michael King. The aim of this passion project? To understand how relationships impact the technology industry. We turned the tables on Williams and asked her to answer our questions in this exclusive interview. Williams, who is speaking at SMX Advanced next week, reveals lesson learned while writing “When Everybody Clicks” and talks about digital marketing priorities and Google’s mobile-friendly update.

Read the full interview!




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