For the SMX West grand finale, Google’s +Matt Cutts and Bing’s +Duane Forrester joined host +Danny Sullivan on stage for an audience Q&A session.
After introductions (and a selfie photo, which has become a theme this week), they dove into a back-and-forth discussion of many topics, including:
• What Amit Singhal might have meant when he hinted at an announcement regarding (not provided) keyword data
• Matt’s rundown of “themes of the year”
• Google’s progress shutting down link networks world-wide (and an unnamed “well-known guest blog network” soon to be penalized)
• How penalties will or won’t follow when …
Read more of Meet the Search Engines
Hooooly Cow. This session was really above and beyond. If you need to set up or optimize your local presence, this fast and furious SMX West 2014 coverage delivers! There’s a lot of really helpful, actionable information formatted into list form to make it easy to consume…
Read more of Google Local Optimization in 2014 — SMX Liveblog
Post-not provided, it’s becoming more and more important to rely on third-party keyword research tools. In this post I’ve documented the tools two industry experts (Rae Hoffman and Christine Churchill) recommend.
First up on the last day of SMX West 2014 is Rae Hoffman (CEO PushFire; @SugarRae). Rae is going to talk about two tools: SEMRush and KeywordBuzz.
TOOL #1: SEMRush
There’s a free version of SEMRush and a paid version. The limited free version is “pretty much useless for doing any kind of deep dive into keyword research,” says Rae. The paid version (which costs between $69 and $149 per month) is very helpful. We are going to look at the paid version of the tools in this session (and this blog post). Rae likes SEMRush because shows you both keyword volume and est. CPC.
Hey, online retailers! You’ve got to be doing product listing ads with Google and now Bing!
Brittney Thomas is the retail vertical lead for Bing Ads in Microsoft. She’s bringing the Microsoft vision for retail and Bing Product Ads to this audience. She shows us a video about how Bing interviewed consumers in their research to bring marketers and consumers closer together — the “Consumer First Advertising Approach.”
The foundation of this approach is the retailers most powerful asset: the product. Product ads starts addressing that for consumers on the front end. This month there will be product feeds across the Yahoo-Bing Network. Product Ads give consumers rich info in an engaging format. It will show custom images from an advertiser’s own product catalog plus promo text and pricing.
Read more of #SMX Liveblog: Power Boosting Sales with PLAs #32B.
March 12, 2014
We’re here at the evening forum. Danny doesn’t have a presentation or agenda; he walks around and talks. Everyone here may be called upon to participate. We’re going to hear the assorted issues that the assembled community is experiencing.
Question: If you have $500 to spend on marketing, where would you spend it? Context is small non-local brand.
Danny: First he’d make sure there’s a website. A lot of small businesses don’t even have that. Spend some of that money on your own domain name (instead of somesite.tumblr.com). He’s spend some time educating himself on SEO. He’d read Google’s own SEO tips guide. You never go wrong starting off with the things Google’s recommending. He’d spend time opening social media accounts on Facebook, Twitter, Google+ and possibly LinkedIn. If it was a location-based business he’d make sure he had a Google+ Biz page. As part of the SEO process he’d spend time understanding the key terms for his site. AdWords might be good to dip into to get a sense of the kind of traffic coming from those terms, but he’d probably spend more time learning about organic.
Read more of the questions SEOs are asking today in #SMX Liveblog: Evening Forum with Danny Sullivan.
So we lost our keyword data. Now what? What does life for SEOs look like after not provided? This session is all about gleaning insights in a post-(not provided) search industry.
Panelists Benjamin Spiegel (Catalyst director of search operations), Marty Weintraub (aimClear CEO), and Laura Ann Mitchell and Ken Shults (Intel) agree: Organic optimizers have basically lost the connection between the term and the site activity. But that doesn’t mean they don’t have other actionable data to glean insights from search traffic.
This presentation (and liveblog) contains:
• How to glean insights from Google Webmaster Tools
• How to leverage big data
• What SEO metrics you DO need to know
• Third-party tools recommended for SEO …
Read all the practical tips in Life After Not Provided — #SMX Liveblog
Moderator Greg Sterling drops a kernel of new info: if consumers have a negative map experience they’ll make that negative association with the brand. It’s important to make sure your brand’s data is right on maps and mobile.
Three presentations by three speakers at SMX West 2014 cover the growing use of mobile apps, how to best leverage a branded app and how to optimize an ad campaign for mobile devices.
Read more of SMX Liveblog: Capturing the Mobile Paid Lead.
Being small doesn’t mean you’re unable to succeed with big business competition! This SMX West 2014 session is framed kind of like a small biz to small biz one-on-one strategy session. The presenters have all worked with (or own) small businesses; they’ve all tried things that work, and they’ve all tried things that don’t work. In these three presentations they share with us their success stories and tips you can apply to your own small business efforts.
Read more of #SMX Liveblog: Small Company; Big Results.
In this SMX West presentation, search marketing experts Rhea Drysdale (CEO of Outspoken Media), Eric Enge (CEO of Stone Temple Consulting) and Mark Munroe (director and SEO of Trulia.com) packed in a ton of valuable advice covering:
– What makes a great website
– How to invest in strategy, not tactics
– How to embed “SEO intelligence” throughout an organization
– 3 steps to becoming a better in-house SEO
– How to build an earned online reputation
– 10 one-liners that can frame your SEO strategy
Read all of their insights in Long-Term SEO: How to Win for Years, Not Days (SMX Liveblog)
Drysdale, the CEO of +Outspoken Media, clarified that SEO is by no means dead and revealed the characteristics of a great, long-term brand.
Munroe, the Director and SEO of +Trulia, shared ways in-house SEOs can be even stronger and noted that link building is still incredibly important for SEO.
Enge, CEO of Stone Temple Consulting, stressed the importance of maintaining a forward-facing point of view at all times because SEO is a constantly shifting landscape. He also talked about the vital importance of reputation and trustworthiness.
If you have a mobile app, this panel covers opportunities to reach new users through mobile app SEO and App Store optimization. App Store Optimization (ASO) is different than SEO because app stores are different. ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc. Like SEO, the best ASO is a full, well-rounded marketing strategy.
Apps are eating mobile. The percentage of time spent on mobile apps while on mobile: 80%
“For the average app, search actually makes up the vast majority of installs.” —Google Play. 50% of daily active users (DAUs) search for apps weekly. There are 6 million unique phrases searched monthly in Google Play App Store. These figures were shared at the last Google I/O conference.