In this SMX session, discover why mobile really matters, how to build a mobile strategy and what makes mobile search so different from desktop search. This session’s speakers include Cindy Krum, Michael Martin, Maile Ohye, and Jim Yu. Kicking of this session on mobile SEO is Maile Ohye, Google’s Senior Developer Programs Engineer.
Ohye stresses the importance of enhancing the user experience with mobile search results that open directly within an app. However, it requires deep links within the app and mapping in the sitemap. But asking for app downloads isn’t the best approach right off the bat, unless they are relationship-ready customers. Improving the app experience is much like Web SEO, says Ohye. You need good content, an enticing search appearance, and a process for building an effective mobile strategy.
Plenty of SMX attendees seemed to be eager to learn more about Structured Data. This SMX session promises to teach us how companies are implementing schema markup and benefiting from it. This is one of my favorite things to recommend to clients. Marshall Simmonds, CEO of Define Media Group, kicks of the session with brief overview of how indexation has evolved from crawling to sitemaps to structured data and talks about the most popular type of structured data being used today.
Learn how companies like Best Buy and Disney are using and benefiting from structured data and schema markup.Read more of SMX Liveblog: Enhancing Search Results with Structured Data & Markup.
Get the skinny on social media tools, tactics and more in this session geared towards savvy search marketers. This session’s speakers are Lisa Williams. Michael King, Matt Siltala and Mark Traphagen. The session kicks off with Williams, the director of digital marketing strategy at Search Discovery.
Williams tells us to start with the actual product and make a connection to the product with great storytelling. Look at search technology as a way to tell a story about your product. Communication strategy should be your first step to making that connection and storytelling. Come up with a communication strategy that’s specific, measurable, actionable, relevant and timebound.
This room with packed with a good share of returnees and newbies. We’re told “this session is going to cover everything you need to do to rank well in the SERP.” This session features insights from Matthew Brown, Marianne Sweeny and Marcus Tober. This session is fast and furious, and so is this liveblog. Here we go!
The session kicks off with Tober, who promises to explain the Google algo in detail in the next 90 minutes. He notes the 2014 Ranking Factors: Google+; on-page optimization; strong increase in site speed; the number of internal links; and brand factors.
Read more of SMX Liveblog: The Periodic Table of SEO Ranking Factors.
June 5, 2014
What’s the state of Internet marketing in Europe, and what are the biggest needs among EU marketers? In this interview, Ale Agostini, head of Bruce Clay, Inc. Europe, weighs in from a first-hand perspective.
According to Agostini, the biggest need among European marketers is for solid SEO training — because companies that understand Internet marketing the best, succeed the most — especially in Europe’s complex multilingual market. Here in the U.S., we may take for granted the wealth of training opportunities, conferences, and expert information sources available. But marketing in another country and language can be quite different. Search engines roll out updates on a delayed schedule, translated information may be slow in coming, and the number of search industry conferences is still low in comparison.
To help fill the need, Bruce Clay, Inc. Europe will put on a special two-day SEOToolSet® Training July 2–3 in Milan, Italy. This event will be specially geared for search marketers from Italy, Germany, UK, Holland, France and across Europe, and will feature Bruce Clay himself as the instructor.
In preparation for this event, we’re turning our focus on Europe and asking Ale Agostini to weigh in on:
• Top needs of European marketers
• State of SEO in Europe (including the Right To Be Forgotten ruling and Panda 4.0)
• What to expect from Bruce Clay’s upcoming training in Italy
June 4, 2014
We’re one week out from SMX Advanced 2014, and we’ve got two more installments of the SMX Advanced 2014 Interview Series. Over the past month, I’ve interviewed VIP speakers to get a preview of the tips they’re going to share at SMX Advanced 2014. Today, we continue with Christine Churchill, president and SEO of KeyRelevance. Churchill has been a leader in Internet marketing leader for more than a decade and is the co-founder of SEMPO (Search Engine Marketing Professional Organization). She will grace the SMX stage once again next week to share her keyword expertise in “Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data” at 11 a.m. on June 11.
Discover Churchill’s advice for SEO newbies, her tried-and-true tools, her thoughts on “SEO is dead” and her keyword research strategy post-Hummingbird. Read more of SMX Advanced 2014 Series: Christine Churchill on Keywords.
June 2, 2014
Schema markup has become quite a hot topic among SEOs, especially since Bing’s Sr. Product Manager Duane Forrester confirmed that schema markup is a ranking factor. Google also encourages the use of structured data. It’s the newest form of website optimization that hardly anyone is using. In a recent study, Searchmetrics revealed that only a small fraction of domains incorporate schema markup (less than 1 percent!). However, more than a third of Google search results contain rich snippets, which are extra bits of information that make a result stand out.
Bottom line: Internet marketers and SEOs have a huge opportunity to jump ahead of their competition by implementing schema for rich snippets.
This article will help you understand what schema markup is, how it works, and why it’s important for making your website more visible in organic search results. I’ll also show you how to mark up content yourself and point you to some handy resources you or your webmaster can use. If there is one thing you do today, mark up one of your web pages and see what kind of impact it has on search results.
May 30, 2014
The countdown to SMX Advanced 2014 is almost over — two weeks to go until Internet marketers gather in Seattle to learn from the brightest minds in SEO, SMM and SEM. I’ve been interviewing select SMX Advanced speakers this month, giving readers a sneak preview of what they can learn if they attend their sessions June 11-12. Lisa Williams (director of digital marketing strategy at Search Discovery) let us in on her search + social secrets and David Roth (VP of marketing at Move, Inc.) revealed his top content marketing tips. Today, Seth Meisel divulges his proven strategies for harnessing the powering of remarketing and paid ads.
SEM Manager Meisel runs remarketing campaigns for national drugstore chain Walgreens. He’ll be taking the SMX stage on June 11 at 9 a.m. to speak in “The Mad Scientists of Paid Search” and again at 1:45 p.m. in “Maximizing The Synergy Of Paid Search & Social.” Here, Meisel gives us an inside look at some of the highly successful strategies within paid search.
May 29, 2014
On Tuesday, Google released an update to its Fetch as Google feature within Webmaster Tools. This valuable tool, which has been around for years, allows webmasters to view the source code and headers of their site the way Googlebot sees them. Tuesday’s update enhanced the tool’s capability, enabling webmasters to see what Googlebot sees in a browser window, as well.
Knowing that the SEO industry at large has vested interest in answers to these and other questions, I interviewed Bruce Clay, Inc.’s Director of Software Development Aaron Landerkin. Read more of An Inside Look at Rendering with Fetch as Google.
May 27, 2014
Any successful PPC manager will tell you the same thing: a solid account structure — built on a firm understanding of your website’s navigation and existing performance data — is the basis for improved reporting, budget management and, most importantly, performance.
But successful PPC managers will also tell you that this is only the beginning — in addition to a solid account structure, there are many ways to improve your results and create a highly successful campaign. In the years I’ve spent managing SEM campaigns for both national and international companies, including Inc. 500 companies, I’ve come up with 8 actionable AdWords tips that will help PPC managers skyrocket their campaign’s success
Read more of 8 Actionable AdWords Tips for PPC Managers.