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October 2, 2014

SMX East Liveblog: At Meet the Search Engines Session, Google Says Penguin May Come Next Week

danny sullivan, vincent wehren, janet driscoll miller, bruce clay, ellen white, gary illyes

BREAKING NEWS: Google says Penguin Update could come next week.

When Danny Sullivan and an audience of search marketers have a public forum to ask questions of Bing and Google reps and search marketing industry veterans, you can learn something. Here’s a snippet from the session that just happened at SMX East:

Danny Sullivan: “When can we expect that overdue Penguin update, Gary?”

Gary Illyes (Webmaster Trends Analyst, Google): “Soon. Very soon. Maybe next week.”

Read the rest of this frank, PowerPoint-free Q&A session to learn why Gary Illyes called the next Penguin a “delightful update.” Moderated by Danny Sullivan, this highly-engaged discussion, fielded a range of questions, from SMX first-timers to seasoned search veterans.

Read SMX East Liveblog: At Meet the Search Engines Session, Google Says Penguin May Come Next Week




SMX East Liveblog: Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS

google on https smx east

Googler Gary Illyes, who we can blame for the HTTPS ranking boost, talks about the future of secure search, Google’s thoughts on secure search, passes along a message from John Mueller, and talks about the possible return of keyword data (scroll to Q & A at end). Eric Enge says he’s seen “no material change” in moving to secure search, and Raza Zaidi weighs in on RSS and WordPress in relation to secure search.

Read more of Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS.




SMX East Liveblog: Conversion Rate Rock Stars

luke summerfield smx east

Luke Summerfield shares brilliant insights on designing your site and content to appeal to people’s unconscious brains (i.e., where emotions live). Then Paras Chopra and Khalid Saleh talk technical CRO matters. In this session, learn about:

  • Brain-based marketing and how to drive human behavior
  • The UX optimization process
  • Principles for higher conversions

Read more in Conversion Rate Rock Stars.




SMX East Liveblog: Keyword Research for Better Content & Audience Engagement

michael king jason white

SEO masterminds Michael King, Jason White and Joe Pawlikowski share their top insights on keyword research. Discover their favorite tools, tried-and-true tactics, thoughts on persona research, (Not Provided) and much more. In this session, learn what keyword tools the pros are using, how to set client expectations from the start and the importance of mapping keywords to match the intent and vocabulary of your audience.

Read more of Keyword Research for Better Content & Audience Engagement.




October 1, 2014

SMX East Keynote: BuzzFeed Founder Jonah Peretti Talks Going Viral, SEO, Social Media & More

Jonah Peretti and Danny Sullivan at SMX East Keynote Conversation

The Search Marketing Expo (SMX) East 2014 keynote speaker is Jonah Peretti, founder of BuzzFeed. Peretti has a history of Internet brilliance – before founding BuzzFeed, he was a co-founder of the Huffington Post. For tonight’s grand finale, Search Engine Land Founding Editor Danny Sullivan will pick Peretti’s brain on the early days of SEO at the Huffington Post, the nature of social sharing, the nuances of different social networks, the role (or lack thereof) of SEO at BuzzFeed, native advertising, and more.

Three key takeaways, right off the bat:

  • When you try to make something that works for search and social instead of focusing on just one, you end up making something that doesn’t work for either
  • Users expect media to be broader than just hard news — having the comics alongside politics, or kitten videos alongside coverage of the Ebola crisis, are appropriate for news sites.
  • Don’t make assumptions about why something succeeds. Test it. Think you went viral because of X, Y and Z? Do X, Y and Z again. See what happens.

Read the entire keynote conversation with Jonah Peretti.




SMX East Liveblog: Deconstructing Pigeon, Google’s New Local Search Algorithm

pigeon-panel

In July, the quality of Google local search results took a turn for the worse, experts say. The cause? A pesky little creature called the Pigeon Update crawled into the maps, local packs and authoritative one boxes. Learn what changed for searches with generic terms, geolocally modified terms, local packs, answer boxes and some of the wacky-broken results that have cropped up since Pigeon landed in this liveblog coverage of an SMX East session with local search experts Adam Dorfman, David Mihm and Andrew Shotland.

Read Deconstructing Pigeon, Google’s New Local Search Algorithm.




SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

smx cmos

Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.

Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.




SMX East Liveblog: Creating, Testing & Optimizing Paid Search Ads

albright

In this SMX East session, PPC pros share their top tips on testing ads. Discover what matters most when it comes to creating, testing & measuring paid search ads. The full liveblog covers specifics on what to test, how to brainstorm ad ideas, ways to measure the true impact of mobile, and advertising must-dos from speakers Carrie Albright, Brad Geddes and Jake Stewart.

Read more of Creating, Testing & Optimizing Paid Search Ads




SMX East Liveblog: 25 Smart Examples of Structured Data You Can Use Now

recipe rich snippets

Have you reviewed your website inventory and implemented structured data markup wherever applicable? If you haven’t, then maybe it should be next on your SEO to-do list. In this session, presenters go over some of the structured data types you might want to start using right now. Perhaps most important to your decision of whether or not you need to add markup now, speaker Mike Arnesen shares how to track the ROI of rich snippets. By connecting Google Analytics to your structured markup via Google Tag Manager, you’ll find holes and gaps in your rich snippets and also be able to set goals for them.

Read more in 25 Smart Examples of Structured Data You Can Use Now




SMX East Liveblog: What SEOs Should Be Doing with Mobile

seo mobile

When it comes to mobile, Google prefers responsive design. But there is no ranking boost or penalty for using this method when designing your mobile site. Cindy Krum, Michael Martin, Jim Yu and Gary Illyes talk about what happens when sites use dynamic serving, separate sites and responsive design — or some combination of all three.

Read more in What SEOs Should Be Doing with Mobile.




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