If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.
The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.
That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.
July 20, 2016
Whether you’re doing the asking or the answering, both sides of the desk can use these PPC interview questions to get ready for an upcoming interview.
Need guidance on what to ask to assess a potential SEM analyst’s experience and expertise? I sat down with our PPC analysts and the person in charge of hiring for pay-per-click services roles here at BCI to get the inside track. So you can prepare using our own 25 PPC interview questions!
July 14, 2016
When you search, do you find exactly what you’re looking for the first time?
Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?
If not, it’s time to raise your search-fu skills. There’s a better way to search.
Get familiar with advanced search operators, search engine commands that will help you can find what you’re looking for faster.
July 7, 2016
“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson
Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.
June 28, 2016
I’ll admit it, I’m a millennial.
I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.
I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.
Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.
June 23, 2016
The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!
June 22, 2016
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.
“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”
Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.