Learn how to enhance your PPC campaigns with click-to-call extensions — and why they matter so much — as Jason Spievak (CEO of Invoca) and Daryl Colwell (Senior Vice President, Matomy Media Group) take the Pubcon stage to talk mobile search advertising.
In this Pubcon Las Vegas session, Bruce Clay (president of Bruce Clay, Inc.), Prashant Puri (co-founder of AdLift) and Jake Bohall (vice president of marketing at Virante) are going to talk about an always-hot topic in SEO: Keyword data (Not Provided). Clay explains why he thinks (Not Provided) is not that big of a deal. Puri shares fresh ideas for gathering up more keyword data, regardless of keyword data provision by Google. And Bohall talks about chaos theory and how it applies to SEO.
Mindy Weinstein, SEO Manager of Bruce Clay, Inc., and Lindsay Mineo, senior search strategist at ThunderActive, share tips and tools for SEO copywriting. Their lessons help writers craft content for people that’s also rich for search engines. Whether you’re writing an article, a blog post, your home page … where do you start? You need to start with the human element.
Read the full liveblog coverage from Pubcon’s Copywriting Style Guide — Tools & Tricks for SEO Writers.
“Buyer legends” are what marketer and bestselling author Jeffrey Eisenberg calls the narratives that craft a customer journey – and it’s also the name the company that he runs with his brother. In this morning’s keynote, Eisenberg will dive into buyer legends, exploring why they matter and what goes into them.
People want wisdom. What they’re always looking for is one thing – they love to hear one thing – do this little thing and everything will work. They just love to take one nugget that makes a huge impact on their business.
But we don’t have just one thing. There’s so much that goes into online marketing, and marketing at large. Knowing that there can be no one single thing that makes or break marketing, buyer legends become all the more important. Buyer legends are the narrative that craft a customer journey, but they’re also an integral business process.
Read the full coverage of Jeffrey Eisenberg’s keynote address at Pubcon Las Vegas 2014.
October 6, 2014
How often can you chat search advertising face to face with Google? Google representatives are answering your questions in Bruce Clay, Inc.’s Pubcon booth 207 on Wednesday, Oct. 8, from noon to 2 pm.
We’re excited to be hosting this special in-person opportunity with Google as part of the Google Partners program. Google’s experts will be answering questions about:
- Current and recent AdWords announcements or features, such as callout extensions and phone tracking
- Google Shopping, the transition from PLAs along with holiday or seasonal AdWords advice
- Google Analytics best practices as they apply to AdWords campaign management
- Leveraging Google Analytics to improve AdWords performance
If you don’t already have plans to attend Pubcon, we’ve got you covered! Get 20% off registration with the code rc-1330920. Read the full post for all the details.
The Bruce Clay, Inc. team will be speaking, liveblogging and exhibiting at this week’s Pubcon Las Vegas. If you’ll be there, heads up that Google reps will be fielding questions about AdWords and Analytics at the the BCI booth 207 Wednesday from 12-2 p.m.
You can also catch our President Bruce Clay and SEO Manager Mindy Weinstein, SEM Manager Michael Shore and Lead Sr. SEO Analyst Robert Ramirez, in Booth 207 in the Exhibit Hall. If you have any questions on SEO, SEM, SMM, content marketing or anything else Internet marketing-related, stop by the booth and fire away. We’d love to find out how we can help you grow your business.
Get our liveblog schedule and Bruce Clay and Mindy Weinstein’s speaking schedules here.
October 3, 2014
In the keynote at SMX East this week, BuzzFeed Founder Jonah Peretti talked with Search Engine Land Founding Editor Danny Sullivan about social media, SEO and going viral. In the middle of the conversation, Peretti talked about Google+ in less-than-flattering terms.
I think we (the Internet marketing community) should talk about what he said. Not because his criticism mocked the social network, but because it was constructive.
Some of Peretti’s comments on Google+ became Twitter soundbites that sounded pretty negative. However, context is everything …
Read more of What Content Goes Hot on Google+
October 2, 2014
BREAKING NEWS: Google says Penguin Update could come next week.
When Danny Sullivan and an audience of search marketers have a public forum to ask questions of Bing and Google reps and search marketing industry veterans, you can learn something. Here’s a snippet from the session that just happened at SMX East:
Danny Sullivan: “When can we expect that overdue Penguin update, Gary?”
Gary Illyes (Webmaster Trends Analyst, Google): “Soon. Very soon. Maybe next week.”
Read the rest of this frank, PowerPoint-free Q&A session to learn why Gary Illyes called the next Penguin a “delightful update.” Moderated by Danny Sullivan, this highly-engaged discussion, fielded a range of questions, from SMX first-timers to seasoned search veterans.
SMX East Liveblog: Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS
Googler Gary Illyes, who we can blame for the HTTPS ranking boost, talks about the future of secure search, Google’s thoughts on secure search, passes along a message from John Mueller, and talks about the possible return of keyword data (scroll to Q & A at end). Eric Enge says he’s seen “no material change” in moving to secure search, and Raza Zaidi weighs in on RSS and WordPress in relation to secure search.
Luke Summerfield shares brilliant insights on designing your site and content to appeal to people’s unconscious brains (i.e., where emotions live). Then Paras Chopra and Khalid Saleh talk technical CRO matters. In this session, learn about:
- Brain-based marketing and how to drive human behavior
- The UX optimization process
- Principles for higher conversions
Read more in Conversion Rate Rock Stars.